Ratings 2020: Nine Network Audience Report

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Nine has the greatest share of total television viewers across all screens and all devices.

With the 2020 ratings survey period ending overnight, the 9Network has once again won the year with all key demographics and Total People, with a huge lead of 3.3 share points over its nearest competitor in the coveted 25-54 demographic.

Nine’s primary channel also ranks No. 1 in 2020 with all key demographics and Total People. And in the BVOD space, 9Now is Australia’s No. 1 CFTA BVOD platform.

The network’s continued dominance in linear viewing and BVOD streaming is driven by a premium slate of Australian content that delivers year-round consistency of advertiser-preferred demographics.

Michael Healy, Nine’s Director of Television, said: “We’re extremely proud that once again our slate has resonated so strongly with the demos we program our content for: People 25-54, 16-39 and Grocery Shoppers with Child. In 2020 we continued to deliver on our promise to provide a year-round schedule of hit shows. From Married at First Sight , to LEGO Masters , Australian Ninja Warrior and The Block , our tentpole programs all delivered huge audiences in those key demos. Despite the challenges of COVID, we were able to work with our production partners to ensure all these programs made it to air.

“In arguably the biggest news year of our lives, audiences flocked to our suite of news and current affairs programs. I’m also thrilled that viewers have embraced our new- look Today show which has posted double digit audience growth in every capital city and is now regularly winning its slot with those key demos.

Michael Stephenson, Nine’s Chief Sales Officer, said: “In an extraordinary year, where television production schedules across the board were disrupted by COVID, Nine delivered the things we aim for every year: consistency across our schedule throughout the full year and clear leadership in the key demographics that matter to advertisers. To me, the thing I’m proudest of is our dominance across total television - looking at both linear television and digital BVOD - Nine is the place that audiences turn to for news and entertainment and marketers can rely on throughout the year to deliver real results for their business.”







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Nine has the biggest shows in Australia

No.1 Reality Television Series: Married at First Sight

No.1 Light Entertainment Series: Lego Masters

No.3 & No.4 Light Entertainment Series: Australian Ninja Warrior and The Voice

No.1 & No.2 New Drama: Informer 3838 and Halifax-Retribution

No.1 Health & Medical Documentary Series: Paramedics

No.1 Special: Music on the Home Front

No.1 Overall Entertainment Series (non-sport): Lego Masters



Nine is home to Australia’s best news & current affairs

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Top 20 entertainment programs of 2020 – Total People

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 2,371,000 1,792,000 578,000
2 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 2,234,000 1,692,000 541,000
3 MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 10+Affils 2,084,000 1,592,000 492,000
4 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 2,056,000 1,562,000 494,000
5 LEGO MASTERS -LAUNCH Nine+Affils 1,980,000 1,479,000 501,000
6 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 1,918,000 1,447,000 472,000
7 THE BLOCK -GRAND FINAL Nine+Affils 1,917,000 1,431,000 487,000
8 LEGO MASTERS -FINALE Nine+Affils 1,884,000 1,432,000 452,000
9 LEGO MASTERS -SUN Nine+Affils 1,806,000 1,365,000 442,000
10 LEGO MASTERS -MON Nine+Affils 1,774,000 1,333,000 440,000
11 7NEWS PRESENTS - MURDER IN THE OUTBACK Seven+Affils 1,764,000 1,126,000 638,000
12 THE MASKED SINGER AUSTRALIA - THE FINAL REVEAL 10+Affils 1,742,000 1,247,000 495,000
13 AUSTRALIAN NINJA WARRIOR -WINNER ANNOUNCED Nine+Affils 1,738,000 1,286,000 451,000
14 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 1,709,000 1,321,000 388,000
15 MASTERCHEF AUSTRALIA - GRAND FINALE PART 2 10+Affils 1,706,000 1,313,000 393,000
16 LEGO MASTERS -TUE Nine+Affils 1,704,000 1,273,000 431,000
17 MARRIED AT FIRST SIGHT -WED Nine+Affils 1,684,000 1,264,000 420,000
18 MASTERCHEF AUSTRALIA - LAUNCH 10+Affils 1,676,000 1,304,000 371,000
19 SEVEN NEWS Seven+Affils 1,663,000 1,071,000 592,000
20 MARRIED AT FIRST SIGHT -SUN Nine+Affils 1,660,000 1,235,000 425,000

Top 20 sport programs of 2020 – Total People

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 SEVEN’S AFL: GRAND FINAL: RICHMOND V GEELONG Seven+Affils 3,864,000 3,016,000 849,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 2,985,000 2,106,000 878,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD - MATCH Nine+Affils 2,751,000 1,894,000 856,000
4 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND - MATCH Nine+Affils 2,453,000 1,658,000 795,000
5 2020 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 2,437,000 1,874,000 563,000
6 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST - MATCH Nine+Affils 2,403,000 1,606,000 798,000
7 2020 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 2,031,000 1,531,000 500,000
8 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 1,869,000 1,412,000 457,000
9 2020 AUSTRALIAN OPEN D11 -NIGHT Nine+Affils 1,437,000 1,083,000 354,000
10 2020 AUSTRALIAN OPEN D10 -NIGHT Nine+Affils 1,434,000 1,051,000 383,000
11 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 1,385,000 1,087,000 298,000
12 2020 AUSTRALIAN OPEN D7 -NIGHT Nine+Affils 1,355,000 983,000 373,000
13 2020 AUSTRALIAN OPEN D6 -NIGHT Nine+Affils 1,353,000 989,000 364,000
14 2020 AUSTRALIAN OPEN D9 -NIGHT Nine+Affils 1,225,000 916,000 309,000
15 2020 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 1,192,000 892,000 300,000
16 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V NEW ZEALAND D2 S2 Seven+Affils 1,183,000 782,000 401,000
17 2020 AUSTRALIAN OPEN D6 -LATE Nine+Affils 1,150,000 882,000 269,000
18 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V NEW ZEALAND D2 S3 Seven+Affils 1,148,000 757,000 392,000
19 2020 AUSTRALIAN OPEN D4 -NIGHT Nine+Affils 1,143,000 843,000 300,000
20 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V NEW ZEALAND D3 S3 Seven+Affils 1,140,000 769,000 371,000

Top 20 entertainment programs of 2020 – People 25-54

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 THE BLOCK -WINNER ANNOUNCED Nine+Affils 1,063,000 836,000 227,000
2 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 1,050,000 822,000 228,000
3 MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 10+Affils 1,028,000 810,000 218,000
4 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 996,000 777,000 219,000
5 LEGO MASTERS -LAUNCH Nine+Affils 944,000 730,000 215,000
6 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 941,000 725,000 216,000
7 LEGO MASTERS -FINALE Nine+Affils 897,000 700,000 197,000
8 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 891,000 706,000 185,000
9 LEGO MASTERS -MON Nine+Affils 874,000 681,000 193,000
10 MASTERCHEF AUSTRALIA - LAUNCH 10+Affils 867,000 694,000 174,000
11 LEGO MASTERS -SUN Nine+Affils 866,000 681,000 185,000
12 MARRIED AT FIRST SIGHT -WED Nine+Affils 857,000 666,000 191,000
13 LEGO MASTERS -TUE Nine+Affils 854,000 653,000 201,000
14 MASTERCHEF AUSTRALIA - GRAND FINALE PART 2 10+Affils 846,000 667,000 180,000
15 THE BLOCK -GRAND FINAL Nine+Affils 846,000 656,000 190,000
16 THE MASKED SINGER AUSTRALIA - THE FINAL REVEAL 10+Affils 844,000 634,000 210,000
17 MARRIED AT FIRST SIGHT -SUN Nine+Affils 838,000 650,000 187,000
18 MARRIED AT FIRST SIGHT -THU Nine+Affils 833,000 645,000 189,000
19 MARRIED AT FIRST SIGHT -MON Nine+Affils 820,000 643,000 177,000
20 MARRIED AT FIRST SIGHT -TUE Nine+Affils 801,000 627,000 173,000

Top 20 sport programs of 2020 – People 25-54

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 SEVEN’S AFL: GRAND FINAL: RICHMOND V GEELONG Seven+Affils 1,637,000 1,329,000 308,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 1,355,000 1,012,000 343,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD -MATCH Nine+Affils 1,218,000 897,000 320,000
4 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND -MATCH Nine+Affils 1,088,000 775,000 314,000
5 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 1,056,000 731,000 325,000
6 2020 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 1,017,000 831,000 186,000
7 2020 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 821,000 662,000 159,000
8 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 598,000 483,000 114,000
9 2020 AUSTRALIAN OPEN D11 -NIGHT Nine+Affils 595,000 484,000 111,000
10 2020 AUSTRALIAN OPEN D10 -NIGHT Nine+Affils 575,000 460,000 114,000
11 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 571,000 469,000 102,000
12 2020 AUSTRALIAN OPEN D9 -NIGHT Nine+Affils 490,000 394,000 95,000
13 SUPERCARS CHAMPIONSHIP: BATHURST 1000 D3 SUPERCARS RACE 10+Affils 484,000 290,000 194,000
14 2020 AUSTRALIAN OPEN D6 -NIGHT Nine+Affils 464,000 362,000 102,000
15 SEVEN’S AFL: FRIDAY NIGHT FOOTBALL FINALS Seven+Affils 455,000 378,000 77,000
16 2020 AUSTRALIAN OPEN D8 -LATE Nine+Affils 455,000 389,000 66,000
17 2020 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 446,000 365,000 81,000
18 2020 AUSTRALIAN OPEN D7 -NIGHT Nine+Affils 442,000 344,000 97,000
19 2020 AUSTRALIAN OPEN D6 -LATE Nine+Affils 427,000 352,000 75,000
20 2020 AUSTRALIAN OPEN D10 -LATE Nine+Affils 424,000 351,000 74,000

Top 20 entertainment programs of 2020 – People 16-39

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 586,000 463,000 123,000
2 MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 10+Affils 581,000 467,000 114,000
3 THE BLOCK -WINNER ANNOUNCED Nine+Affils 551,000 431,000 120,000
4 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 543,000 441,000 102,000
5 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 534,000 421,000 114,000
6 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 522,000 414,000 108,000
7 LEGO MASTERS -LAUNCH Nine+Affils 512,000 393,000 118,000
8 MASTERCHEF AUSTRALIA - GRAND FINALE PART 2 10+Affils 503,000 404,000 99,000
9 LEGO MASTERS -FINALE Nine+Affils 493,000 390,000 103,000
10 MASTERCHEF AUSTRALIA - LAUNCH 10+Affils 489,000 396,000 93,000
11 MARRIED AT FIRST SIGHT -WED Nine+Affils 478,000 371,000 107,000
12 MARRIED AT FIRST SIGHT -THU Nine+Affils 478,000 365,000 113,000
13 LEGO MASTERS -TUE Nine+Affils 474,000 357,000 117,000
14 LEGO MASTERS -SUN Nine+Affils 470,000 367,000 103,000
15 LEGO MASTERS -MON Nine+Affils 469,000 366,000 103,000
16 MARRIED AT FIRST SIGHT -SUN Nine+Affils 467,000 360,000 107,000
17 THE MASKED SINGER AUSTRALIA - THE FINAL REVEAL 10+Affils 461,000 352,000 109,000
18 MARRIED AT FIRST SIGHT -MON Nine+Affils 450,000 347,000 103,000
19 MARRIED AT FIRST SIGHT -TUE Nine+Affils 449,000 352,000 96,000
20 AUSTRALIAN SURVIVOR: ALL STARS GF - THE WINNER ANNOUNCED 10+Affils 437,000 333,000 104,000

Top 20 sport programs of 2020 – People 16-39

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 SEVEN’S AFL: GRAND FINAL: RICHMOND V GEELONG Seven+Affils 983,000 832,000 151,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 770,000 585,000 185,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD -MATCH Nine+Affils 722,000 549,000 173,000
4 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND - MATCH Nine+Affils 651,000 473,000 178,000
5 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 624,000 442,000 183,000
6 2020 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 602,000 499,000 104,000
7 2020 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 464,000 377,000 87,000
8 2020 AUSTRALIAN OPEN D11 -NIGHT Nine+Affils 372,000 303,000 69,000
9 2020 AUSTRALIAN OPEN D10 -NIGHT Nine+Affils 331,000 266,000 65,000
10 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 323,000 278,000 45,000
11 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 307,000 250,000 57,000
12 2020 AUSTRALIAN OPEN D9 -NIGHT Nine+Affils 290,000 233,000 57,000
13 SEVEN’S AFL: FRIDAY NIGHT FOOTBALL FINALS Seven+Affils 280,000 237,000 43,000
14 2020 AUSTRALIAN OPEN D8 -LATE Nine+Affils 271,000 239,000 32,000
15 2020 AUSTRALIAN OPEN D6 -NIGHT Nine+Affils 260,000 208,000 52,000
16 2020 AUSTRALIAN OPEN D10 -LATE Nine+Affils 250,000 209,000 40,000
17 2020 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 239,000 191,000 47,000
18 2020 AUSTRALIAN OPEN D7 -NIGHT Nine+Affils 237,000 194,000 43,000
19 2020 AUSTRALIAN OPEN D4 -NIGHT Nine+Affils 233,000 186,000 46,000
20 2020 AUSTRALIAN OPEN D5 -LATE Nine+Affils 227,000 183,000 44,000

Top 20 entertainment programs of 2020 – Grocery Shopper + Child

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 LEGO MASTERS -WINNER ANNOUNCED Nine+Affils 568,000 446,000 121,000
2 LEGO MASTERS -LAUNCH Nine+Affils 550,000 434,000 116,000
3 THE BLOCK -WINNER ANNOUNCED Nine+Affils 548,000 443,000 105,000
4 MARRIED AT FIRST SIGHT -FINALE Nine+Affils 493,000 388,000 105,000
5 LEGO MASTERS -MON Nine+Affils 489,000 383,000 107,000
6 LEGO MASTERS -SUN Nine+Affils 481,000 384,000 97,000
7 LEGO MASTERS -FINALE Nine+Affils 477,000 373,000 104,000
8 MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 10+Affils 476,000 373,000 103,000
9 LEGO MASTERS -TUE Nine+Affils 471,000 357,000 114,000
10 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine+Affils 450,000 351,000 99,000
11 THE MASKED SINGER AUSTRALIA - THE FINAL REVEAL 10+Affils 441,000 336,000 104,000
12 AUSTRALIAN NINJA WARRIOR -WINNER ANNOUNCED Nine+Affils 431,000 347,000 83,000
13 THE BLOCK -GRAND FINAL Nine+Affils 426,000 338,000 89,000
14 MARRIED AT FIRST SIGHT -LAUNCH Nine+Affils 423,000 342,000 81,000
15 MASTERCHEF AUSTRALIA - LAUNCH 10+Affils 417,000 327,000 90,000
16 MARRIED AT FIRST SIGHT -WED Nine+Affils 412,000 328,000 83,000
17 MARRIED AT FIRST SIGHT -THU Nine+Affils 395,000 311,000 84,000
18 MARRIED AT FIRST SIGHT -SUN Nine+Affils 393,000 310,000 83,000
19 MARRIED AT FIRST SIGHT -MON Nine+Affils 389,000 311,000 77,000
20 MASTERCHEF AUSTRALIA - GRAND FINALE PART 2 10+Affils 388,000 307,000 81,000

Top 20 sport programs of 2020 – Grocery Shopper + Child

RANK PROGRAM CHANNEL COMBINED METRO REGIONAL
1 SEVEN’S AFL: GRAND FINAL: RICHMOND V GEELONG Seven+Affils 787,000 642,000 146,000
2 NRL GRAND FINAL DAY -MATCH Nine+Affils 630,000 468,000 162,000
3 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD -MATCH Nine+Affils 541,000 390,000 151,000
4 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND -MATCH Nine+Affils 514,000 369,000 145,000
5 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST -MATCH Nine+Affils 499,000 343,000 156,000
6 2020 AUSTRALIAN OPEN D8 -NIGHT Nine+Affils 483,000 399,000 84,000
7 2020 AUSTRALIAN OPEN D14 -MEN’S FINAL Nine+Affils 381,000 301,000 80,000
8 MELBOURNE CUP CARNIVAL: MELBOURNE CUP-RACE 10+Affils 293,000 243,000 50,000
9 2020 AUSTRALIAN OPEN D10 -NIGHT Nine+Affils 275,000 216,000 59,000
10 2020 AUSTRALIAN OPEN D11 -NIGHT Nine+Affils 265,000 214,000 51,000
11 SEVEN’S AFL: SATURDAY NIGHT FOOTBALL FINALS Seven+Affils 262,000 220,000 41,000
12 2020 AUSTRALIAN OPEN D9 -NIGHT Nine+Affils 230,000 185,000 45,000
13 SEVEN’S AFL: FRIDAY NIGHT FOOTBALL FINALS Seven+Affils 225,000 191,000 34,000
14 SUPERCARS CHAMPIONSHIP: BATHURST 1000 D3 SUPERCARS RACE 10+Affils 223,000 138,000 85,000
15 2020 AUSTRALIAN OPEN D13 -WOMEN’S FINAL Nine+Affils 218,000 175,000 43,000
16 2020 AUSTRALIAN OPEN D8 -LATE Nine+Affils 218,000 186,000 32,000
17 2020 AUSTRALIAN OPEN D6 -NIGHT Nine+Affils 214,000 167,000 46,000
18 2020 AUSTRALIAN OPEN D7 -NIGHT Nine+Affils 213,000 167,000 47,000
19 SEVEN’S CRICKET: THIRD TEST - AUSTRALIA V NEW ZEALAND D2 S3 Seven+Affils 204,000 156,000 48,000
20 2020 AUSTRALIAN OPEN D6 -LATE Nine+Affils 196,000 167,000 30,000

Source: Top Entertainment Programs: OzTAM Metro (5CM) & Regional TAM Regional (CAM), 01/01/20- 25/11/2020, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), excludes encore/rpt/® & genres: Sports Event/Special Sports Event/Other Sports, Total People/Ppl 25-54/Ppl16-39/GS+CH, consolidated 28 data (as at 26/11/20). Top Sport Programs: OzTAM Metro (5CM) & Regional TAM Regional (CAM), 01/01/20- 25/11/2020, FTA primary & multi channels + affils, AUD (ranked on Met+Reg), Genre: Sports/Special Sports Event/Other

Top 10 series 2020 (VOD VPM Minutes)

RANK SERIES NAME PLATFORM VOD MINUTES
1 Married at First Sight Season 7 9Now 819,670,000
2 MasterChef Australia 10 Play 335,860,000
3 Love Island UK Season 6 9Now 275,487,000
4 The Block Season 16 9Now 259,416,000
5 Big Brother 7Plus 235,887,000
6 Home And Away 7Plus 226,680,000
7 Home And Away 7Plus 207,089,000
8 Australian Survivor 10 Play 183,973,000
9 The Voice Season 9 9Now 182,745,000
10 Bachelor In Paradise 10 Play 169,511,000

Source: OzTAM VOD VPM, 1 January 2020 – 28 November 2020. Metric: Total Minutes (VOD). Media Duration 15+mins. Excludes CoViewing on Connected TV. All Broadcasters

Top 9Now series 2020 (VOD VPM Minutes)

RANK SERIES NAME PLATFORM VOD MINUTES
1 Married at First Sight Season 7 9Now 819,670,000
2 Love Island UK Season 6 9Now 275,487,000
3 The Block Season 16 9Now 259,416,000
4 The Voice Season 9 9Now 182,745,000
5 Love Island USA Season 2 9Now 100,156,000
6 Lego Masters Season 2 9Now 98,875,000
7 New Amsterdam Season 2 9Now 70,328,000
8 The Arrangement Season 1 9Now 67,603,000
9 Doctor Doctor Season 4 9Now 58,638,000
10 Desperate Housewives Season 1 9Now 51,242,000

Source: OzTAM VOD VPM, 1 January 2020 – 28 November 2020. Metric: Total Minutes (VOD). Media Duration: 15mins+. Excludes CoViewing on

Top 10 Live Streamed Programs YTD

RANK PRIMARY DESCRIPTION SECONDARY DESCRIPTION PLATFORM VPM RATING
1 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD - MATCH QUEENSLAND V NEW SOUTH WALES -BRISBANE 9Now 174,000
2 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 1ST - MATCH QUEENSLAND V NEW SOUTH WALES -ADELAIDE 9Now 155,000
3 STATE OF ORIGIN RUGBY LEAGUE NSW V QLD 2ND - MATCH NEW SOUTH WALES V QUEENSLAND -SYDNEY 9Now 154,000
4 NRL GRAND FINAL DAY -MATCH NRL GRAND FINAL - PENRITH PANTHERS V MELBOUNE STORM 9Now 152,000
5 2020 AUSTRALIAN OPEN D14 -MEN’S FINAL DAY 14 9Now 73,000
6 MELBOURNE CUP CARNIVAL: MELBOURNE CUP- MOUNTING YARD MELBOURNE CUP-MOUNTING YARD 10 Play 64,000
7 MARRIED AT FIRST SIGHT -FINALE EPISODE 36 -REUNION PART 2 9Now 62,000
8 NRL GRAND FINAL DAY -PRESENTATION NRL GRAND FINAL POST-MATCH 9Now 62,000
9 BIG BROTHER - FINALE - WINNER ANNOUNCED 7Plus 59,000
10 STATE OF ORIGIN RUGBY LEAGUE QLD V NSW 3RD - POST MATCH QUEENSLAND V NEW SOUTH WALES -BRISBANE 9Now 57,000

Source: OzTAM Live VPM, 1 January 2020 – 28 November 2020. Metric: VPM Rating. Media Duration 15+mins. Excludes CoViewing on Connected TV. All Broadcasters

Nine’s ratings report. Clearly the easiest to write from a PR point of view with the network backing up last year’s win with another in both total people and key demographics - network and main channel.

Note that the network share from Nine generally are referring to 28-day consolidated, as opposed to the more generally accepted 7-day, though that doesn’t change the outcome.

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I feel Nine was the network least affected by COVID-19 (even though it disrupted the filming of The Block and caused Travel Guides to be pulled from the schedule and rescheduled for 2021). It was able to get most of its programs on air albeit with modifications, e.g. The Voice with no studio audience for the playoffs. Its 7.30pm tentpoles often won their timeslots even though its ratings were slightly down on last year.

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Channel Nine should be very happy that they’ve won back to back official ratings season. Nine had a strong start to the year with the Australian Open (especially the Kyrgios-Nadal match with provided 1.872 million viewers) as well as Married at First Sight. Married at First Sight 2020 was down from last year. After Easter, Lego masters did well and provided good numbers.
After the Voice finished, AUstralian Ninja Warrior premiered in late July 2020. This year’s Ninja Warrior was down from last year, though it still did well in the demos. The 2020 NRL Grand Final did pretty well with 2.106 million Metro viewers tuning into watch the match. The State of Origin was down from last year (due to COVID-19 lockdowns), though it still rated well during primetime. State of Origin Game 1 failed to reach 100,000 viewers in the South Australian capital. (Adelaide is mostly an AFL city. This was why the ratings are quite low in the SA Capital). NEvertheless, the State of Origin did pretty well in Live Streaming.
Next year, will be interesting with The Voice moving to Channel SEven. THey will have new shows including The Celebrity Apprentice Australia, Beauty and the Geek Australia and Amazing Grace.

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Even though Seven’s AFL GF was without question daylight first, interesting to see how dominant WWOS was during 2020, nearly every program in top sports belonged to Nine!

And around half of that was actually from the ‘summer of tennis’ out of ratings, they’ll be desperate to ensure it all goes ahead (as much as possible) next year

Congratulations to Nine for winning the ratings year again.

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The key was it wasn’t paired with Fox Sports. The exclusive sport idea is the correct one.

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