not looking likely to change now unless they do something to launch 2021
I’m a tad annoyed Nine let the 50th anniversary of dotty pass without some acknowledgement this year. Logopedia has the Brian Sadgrove designed logo debut date as 9 July 1970. I’m assuming the logo was adopted to give the network stations a uniform look as its debut coincides with the launch of the microwave link that allowed programs to be relayed around the country from coast to coast.
And then there’s that Eddie McGuire helmed period about 13 years ago when Nine infamously lost its balls
Or otherwise known as being desexed.
Hopefully we see the return of the “Still the one” slogan in any future relaunch
1977 - Let us Be the One.
1978, 1980-2006 - Still the One.
1979 - We’re the One.
2017-now - We are the One.
what’s next, just “The One”?
I think it was mentioned on TVBlackBox, the Still the One slogan is not popular within 9 and won’t be making a return.
It’s a different business these days anyway. No connection to what it used to be.
Even by the 2000s, “Still the One” felt dated.
Nine definitely are in need of a refresh, hopefully they will do something to start 2021. would be great if they went with flat logos with colour backgrounds like what 9now uses.
I agree, a change is well overdue. But I have to say, their current package is one of their best. I think it will go down in history as their greatest branding relaunch. The consistency between all their channels is so precise. I absolutely love the PRG and their lineups were great when they still had them.
i agree wa tv videos i like tv prgs
The current 9 logo still looks terrible when made flat - if they want to use a flat logo they should revert to the 2001 era logo, with the internal parts rounded rather than squared off. Makes a huge difference imo in how it looks.
Doesn’t that look more dated though?
I like the SCA one the best, followed by the orange WWOS one, then the PS one.
They should’ve kept that one around longer.
The package itself doesn’t look that bad. It’s just the glossy logo that looks the most dated when 9Now and other properties are using the flat logo/more modern looking logos.
The multichannel logos look better by comparison.
Yep - it’s a subtle difference, but I think the logo looks so much nicer for it, especially the weighting with the dots and the 9, compared to the jumbo dots in the screenshot TV Cynic posted above.