That reminds me, when I was in the USA in 1996, there was a Channel 7 over there (in the south eastern states i think) whose logo looked very much like the Australian circular one from the 90s (below).
Sadly, I don’t recall exactly where I saw this or what network affiliation they had. I don’t think this was widely used there as i only saw it in one town.
Here is the original upload of that promo https://www.youtube.com/watch?v=41UyUUh0ap4 not the re-upload that has far worse video and audio quality, they seem to rip and re-upload from everyone.
There was a good push for it, but even at the time I said it was a fad and that is how it turned out. The only real benefit IMO was the revenue push generated from it for broadcasters in particular Nine.
I thought about using the AM stereo analogy, but it did have a bit of an impact here for a few years, though fizzled out after that - plus I have a soft spot for AM stereo … but I never saw a DAT equipped hifi in Australia, I think DAT was a bit more popular with consumers overseas (but not a lot).