Here’s how to make Spotify a bit more like radio:
You can create a playlist by choosing whether to add the song it serves up (or not). It’s a little buggy but worth persisting with for a bit more variety in your Spotify musical diet.
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The days of local, tweaked to their market in “sound” stations like 4IP or 3XY won’t return. AM Top 40 personality radio would not have existed in an Internet world.
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Sad but so true😕
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I enjoy the retro stream weekend radio station. They are play a mix of lite retro from the 90s to today. Not a format I really thought about or explored. I don’t think there are radio stations in Australia with this format. Maybe vega was when it launched? I normally would miss the earlier decades of music but this seems to work ok.
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The way it reads to me is music ‘up to the 1990s’ (so nothing from this century)?
He is playing noughties music as well, mostly 90s.
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What a pity, would’ve been great to see radio spit the dummy.
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We’ve seen them spit the dummy before at having to pay more royalties to stream and it wasn’t pretty.
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Why should they pay more royalties to the greedy multinational record companies? I agree with Ciaran on this one, an investigation should be done on how much money the artists are currently getting from the 1% royalties that the radio industry pays the record companies.
The “multinational record companies” are more deserving of the royalties from the music production than the owners of a radio station that simply rebroadcasts their work. At least some of that does go to the artists, rather than literally none of it once you hit the cap.
Given how radio revenue is down, and costs of living are up - it means that real income for musicians falls as the capped amount falls - meaning it’s even harder for anyone who isn’t the absolute top performing artists to make a living from music.
It’s the same problem you see with tours and festivals - the big name artists can sell $200+ tickets to arena shows, while smaller artists lose money touring, when previously it was the way to supplement the low royalty revenue.
There certainly is an issue of how much actually flows back to artists - but that doesn’t get fixed by limiting how much flows at all.
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Older people - first the Boomers - and now Gen-X - are always protesting that they are viewed as worthless as a target for advertising.
…but that is because they do things like watch or listen to the advertising and then do their own homework by googling and looking at reviews and looking at product descriptions.
Another reason is older demos have pre-existing biases toward brands based on experience.
What is not in dispute is that older demos have money and spend it. That alone is not enough. Unless they respond to advertising to the same degree that younger demos do, advertisers will not emphasise them.
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So younger people don’t do that too? I’d say they’re even more likely to do that
As for biases towards brands I think that’s mostly BS too, as a Gen Xer.
Boomers maybe, but less so Gen X.
As a 55yo I’ve never had more disposable income in my life. If advertisers cared to advertise things I was interested in, then it might be effective. But hearing a million ads for Coles and the like is having zero effect.
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Advertisers and their agencies have extensive research into the effectiveness of their advertising.
One of the first things looked at is the number of impressions needed to “make the sale” for different age, gender and ethnic groups.
In this area, nearly all advertisers of mass market products and services (excluding those specifically targeting those over 55 to 60) find that it takes many more impressions to make a sale as people get older. So, at some point, it costs more to make the sale than the profit on the sale will cover.
Well, isn’t that the whole point of advertising? Convince people to try and buy your product. Not gove up and say: why bother?
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That’s a matter for sales to commission a metric that convinces clients that older audiences are responding to advertising.
Absolutely, well captured @Brianc68, wholeheartedly agree.
There is a huge untapped market out there.
Paul Thompson would’ve reached in time had he been able to steer Vega to a viable audience, his out of the box thinking with Nova and Vega had the potential to crack this.
Alas, it didn’t happen, so we await the next radio visionary to make it happen. If some of us were in management, it would happen; unfortunately we will remain patient.
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Noticed a couple of things while listening to the car radio on the way home from work.
99.1 WS fm the stereo pilot has been switched off
99,5 Move fm sounds very overmodulated almost double the volume of 107.9. and sounds distorted even at low volume. @RFBurns could you pass this on to the tech?
87.8 Noise fm Penrith now off air completely Austral fm now dominated the frequency. @noisefm any update when it will be back on air.? I have missed listening to noise fm, it sounded great in stereo and had a great mix of music.
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I’ll see what I can do/find out, I haven’t been up to the Winmalee site for a while, but know WSFM was off air there a little while back & that ARN techs have been to site in the recent past, maybe they have a temporary transmitter in place, I know they were planning on an upgrade to that site or maybe the off air receiver crapped out & they have some crappy receiver there until they upgrade so thought it best just to run mono?
As for Move, I’ll see what I can get done about that, sounds like maybe there’s no limiter on the link & the levels are too high/loud out of the studios?
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