Random Radio

[SydneyCityTV]

A response to a post in the Wollongong Radio thread:

@MarkHD

@Radiohead

Given WIN are the owners, I didn’t think they would be airing much, if any, advertising from rival TV stations on their radio station.

Similarly, pretty much every time I hear an ad on a Southern Cross Austereo regional radio station, it’s nearly always for the co-owned Southern Cross TEN TV station.

money is money.

I hear plenty of Prime7 and NBN ads on Southern Cross Austereo up this way.

Interestingly, 2GO and Sea FM on the Central Coast often air radio promos for Southern Cross Ten and no other TV stations (from my observations anyway) despite the fact that most of the region can’t receive SC10. On the flipside, I’m sure I remember hearing KOFM Newcastle air radio promos for Seven News Sydney and other programs on Prime7 in the past.

Of course here in Sydney, it’s generally a mix of radio promos from Seven, Nine (news promos for both Seven and Nine’s 6pm bulletins are often run on high rotation during drivetime radio in Sydney!) and Ten although I have heard the occasional radio promo for SBS World News on 2GB of all stations.

In any case, I’m a bit intrigued as to how the radio networks get their TV station promos delivered. Presumably in the case of general program promos they’re delivered to the radio networks in the same way that any other externally produced advertising would be, but what about the news promos? Do the radio networks receive promos for the news bulletins in a different way?