Perhaps. But it’s ugly AF. Would be nice to aim higher
This is Newscorp, their aim is at the bottom to begin with.
Also I reckon if they tweaked the on air look too much alongside the name - I think older viewers would get confused and think Sky has gone ‘woke’. It already has a similar name to the ABCs News Channel (which they despise) and I guess a change in look would further cement that view for some.
Happy to give it a go though in making a design different to the existing blocky package
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My point being you are clearly talented! And you’re not News Corp. I’d love to see what you can doing being better than them.
There is a way to move on evolve and update to current design trends without completely isolating your audience - even look at ABC News - their new look compels you abandoned their old look.
I didn’t hear boo from viewers and ABC skews very old
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Can I give honest feedback?
Hit me with it 
- I’d ditch italics totally
- Red and yellow don’t go together
- Align things closer to bottom of screen not up so much
- I’d put the bug centre or Lower left or lower right
- I would avoid black text on white
- Try white text on blue like ms now
- I’d make the text within box bigger for socials, lots of dead space now
- I’d move away from black where possible
- I’d move away from yellow completely as a breaking colour - that screams Sky
The top MS NOW image above with everything nearly centre inc network logo and hugging the bottom of the screen is the most modern and evolved looking - very unique to centre everything
Noted, will develop further in the morning.
I went as low as I could while remaining in safe zones
Look at MS NOW - right along the bottom. So clean
personally, i’d ditch the whole notion of having the News in the logo in a script font, it doesn’t give it personality at all, and that’s not a dig on your design, but at how News24 has done it themselves.
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Quite a preliminary attempt here with not much left to think of that doesn’t look like a copycat of a current or previous design of other channels.
Here’s where I’m getting:
- A clock at the top of the screen, which doubles up as a locator - i.e. in a normal case the background is transparent and black, but in a locator situation, it will become opaque and white like below
- Transparent strap to give as much room to pictures as possible (you can tell not much more thought went into this)
- Ticker designed to be descriptive a la CNN, giving the story and then its supplying details. A white-line “guide” (inspired by LCI’s current design) will have a length of a fraction of the current story’s details - for example, if a story has 4 additional pieces of information, it will be 1/5th of the ticker and then extend to 2/5th, etc…
No need for captioning breaking news. Red = breaking, orange = emergency. Pretty much widely understood.
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In Australia, what if the Nine Network dropped the infomercial and religious slots in favour of an ITV Nightscreen type information service (a nod to Nine VPG from 2007 but with news headlines [in lieu of the mini video screen and ‘now and next’ programme information] as well as background music)?
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perhaps better placed in the AI thread?
Also the logo being unaligned irks me, and I can’t see what the advantage of an info screen would be over programs.
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