I think the Eye logo has potential for local integration. CBS doesn’t really mean anything here but both ‘[Eye logo]10 News’ together could cross reference 10’s international resources and reference back to Eyewitness.
I’d even make it [Eye logo]10 News Melbourne, [Eye logo]10 News Sydney etc.
Just a thought if anyone wants to have fun with some mocks…
To be fair, that time period I recall CBS Corp making a holding company specifically for the acquisition that involved both CBS and Ten’s names. (I cannot for the life of me remember it.)
Looks awesome. I’d probably just tint the gradient a little bit darker because the white text can get a bit lost in the background, but that does look so much better otherwise.
Um, WSFM? You know that brand will be deceased on FM after January 2025.
And besides, the new logos from ARN do not include that of WSFM, the existing logos (with the nice Gold colour instead of a new yucky yellow) will remain until the new year when they officially give themselves a major makeover, and along with that, the death of WSFM and the birth of Gold101.7 into Sydney.
thanks all!
but of a V1.5 here… improved the gradient, and made outline variants for variety. also used this as an opportunity to figure out ways to have more of a transition for WSFM, instead of ripping off the bandaid a little harshly for WSFM’s loyal listeners…
Excuse the 2 minute photoshop job. For some of the ABC News sets that are relatively new and only used for 30 mins a day ie Tas/NT etc, the new elements of the NSW set could probably faily easily and cheaply incorporated into the existing sets…