I disagree. Capitals would throw off the balance and make it too left-heavy, which in and of itself would look sloppy, in my opinion. Being ‘trendy’ and bucking the usual rules can still yield a respected brand.
This is a perfect precedent for that point.
But, I see where you’re coming from. Thank you for the feedback!
My logo draws from the last 3 logos that were used with the colour of the first, the symbolism of a fern with the placement of the dots of the second and the use of the word Three of the latest logo.
The design draws heavily from Discovery 2019 branding.
Love it looks fresh. Don’t like the use of actual programme logos in promos though. (Discovery do this on their end boards and most show logos are centre aligned but on the end board they look so out of place plonked on the left side of the screen)
It is hard to come up with a unique logo haha. I had three other attempts and they looked very bad.
It is just trial and error.
I can increase the weight of the font on some of the elements
Easily fixed, thanks for the feedback. I wanted to use the balls in motion so it could adapt to make a New Zealand map or different objects but I would start heading down to making a video of it which I’m not there yet still have to fix elements up to get there.