Speaking of that, I’ve wasted no time in bringing up a simulation of what Seven’s ad breaks could look like once SWM and SCA both finally merge. This is based on a 7HD Wollongong ad break from 2nd September 2025 during Sunrise, out-of-market ads and a Sydney ad have been replaced with that of LiSTNR ones capped from 10 HD Wollongong back in January when SCA still owned CTC (10).
I would suspect the advertisers currently seen on 7HD Wollongong will remain the same, it’ll just be the LiSTNR ads that’ll likely start being broadcast on regular rotation that’s all.