I’m admittedly not the best at mocks (let alone mock logos) but for what it’s worth, I decided to have a quick go at a logo concept for New 104.7 that actually predominately features the “NEW” part of the name and doesn’t look like something straight out of the 1990s:
For something different, I decided to make this logo purple because it’s not a colour very frequently used in radio station logos. Both that and it seems to be a very “Grafton” colour for The Jacaranda City! Obviously the “waves” pattern was chosen to represent the Clarence River as well as the more coastal parts of the licence area (ie: Yamba, Iluka, Angourie, Brooms Head, Minnie Water, Wolli and all points in between).
Obviously wherever size is an issue like a social media display picture, the tagline at the top of the logo would be removed to just read “NEW 104.7FM”. Different variations of the tagline (eg, “Grafton’s Own” or “Yamba’s Own”, etc. - Maybe even a “Celebrating 20 Years” version for November!) could be used as part of the branding as well.
As usual, thoughts, comments and criticisms are welcome. Heck…if anyone has different logo concepts or wants to take ideas from mine into something of their own, I’d be rather interested to see that! 