Radio Stations - Music Logs

[Brianc68]

@TV-Expert

In response to Launceston’s radio ratings results that came out this morning:

@TV-Expert

@crankymedia

The high share of JJJ in Lonnie shows that the Cameron’s one log fits all music schedule is not working.

Local MD, local music research is needed.

It doesn’t help that Chilli & LAFM are both very musically similar to one another

Let’s have a look at how both stations are faring.

Launceston, TAS
Monday 4th October 2021 - 1-2pm AEDT

89.3 LAFM
“Launceston’s Best Mix”

“Young Again” Morgan Evans
“With Arms Wide Open” Creed
“Two Strong Hearts” John Farnham
“Daylight” Maroon 5
“Semi Charmed Life” Third Eye Blind
“Little Bit of Love” Tom Grennan
“Danger Zone” Kenny Loggins
“These Days” Powderfinger
“Uptown Girl” Billy Joel
“Big Girls Don’t Cry” Fergie
“Shine” Collective Soul
“Easy Lover” Philip Bailey / Phil Collins

Chilli 90.1fm
“Home of the Hottest Hits”

“Beggin’” Maneskin
“These Days” Rudimental / Jess Glynne / Macklemore / Dan Caplen
“Invisible Touch” Genesis
“Don’t Go Yet” Camila Cabello
“Ride It” Regard
“We’re Good” Dua Lipa
“Mr Jones” Counting Crows
“Shivers” Ed Sheeran
“Wish You Well” Bernard Fanning
“Hold On” Justin Bieber
“What’s Up?” 4 Non Blondes
“Fresh Eyes” Andy Grammer
“Head & Heart” Joel Corry / MNEK
“What You Waiting For?” Gwen Stefani

Both horrible.

I don’t get their music strategy at all. Surely in a duopoly market like Launceston it’s a no brainer. One CHR/Hot AC station and one older AC/Classic Hits station. Why serve up that mess?