The station’s overall ratings fell for 4 consecutive surveys from 8.4% in S5/2019 to 7.5% in S8/2019. Smooth, meanwhile, had a slight rise fom 9.1% in S5/2019 to 9.3% in S8/2019.
Gold 104.3, on the other hand, rates much better than WS. Why? Probably because their playlist is a bit better than WS.
Here’s an example from yesterday.
Gold 104.3 - Melbourne, VIC
“Better Music & More of It”
Thursday 6th February 2020 - 2-3pm AEDT
2020-02-06 14:05:33 AEDT Jimmy Barnes “No Second Prize”
2020-02-06 14:07:30 AEDT Extreme “More Than Words”
2020-02-06 14:11:31 AEDT Australian Crawl “Errol”
2020-02-06 14:15:05 AEDT Transvision Vamp “I Want Your Love”
2020-02-06 14:17:59 AEDT Shania Twain “That Don’t Impress Me Much”
2020-02-06 14:23:25 AEDT Dire Straits “Money For Nothing”
2020-02-06 14:27:08 AEDT Elton John “Goodbye Yellow Brick Road”
2020-02-06 14:38:32 AEDT Prince “Kiss”
2020-02-06 14:42:23 AEDT Bon Jovi “Always”
2020-02-06 14:46:04 AEDT Crowded House “Now We’re Getting Somewhere”
2020-02-06 14:49:52 AEDT Billy Idol “Hot In The City”
And here’s one for 4KQ from this afternoon, using the 1-2pm hour, as the 2UE/Magic/4BH log is not time-shifted outside of AEDT (AEST in April-October).
4KQ - Brisbane, QLD
“Classic Hits”
Friday 7th February 2020 - 1-2pm AEST
2020-02-07 13:07:57 AEST Beatles “She Loves You”
2020-02-07 13:11:18 AEST Little River Band “Lonesome Loser”
2020-02-07 13:14:29 AEST Billy Joel “Uptown Girl”
2020-02-07 13:17:38 AEST Van Morrison “Bright Side Of The Road”
2020-02-07 13:20:37 AEST Hollies “Sorry Suzanne”
2020-02-07 13:23:45 AEST Creedence Clearwater Revival “Have You Ever Seen The Rain?”
2020-02-07 13:26:52 AEST Elvis Presley “In The Ghetto”
2020-02-07 13:28:38 AEST Bee Gees “Tragedy”
2020-02-07 13:34:29 AEST The Pretenders “Don’t Get Me Wrong”
2020-02-07 13:38:12 AEST The Pretenders “Hymn To Her”
2020-02-07 13:45:51 AEST Dusty Springfield “Son of a Preacher Man”
2020-02-07 13:49:31 AEST Bryan Ferry “Let’s Stick Together”
2020-02-07 13:55:14 AEST George McCrae “Rock Your Baby”
Yep, 4KQ is definitely very different to that of WS & Gold.