Radio History

here is a video of it :slight_smile:

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Interesting aircheck of some historic value, taken over the last few days of 3XY in September 1991:

YouTube: Reigs-TV

Although the big takeaway from this clip is the constant mispronunciation of Gloria Estefanā€™s surname :stuck_out_tongue:

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Shades of Alanis ā€œMorrie-set-eeā€ on those CRA radio ads now airing. What a disgrace.

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Also from Reigs-TV on YouTube, this 1996 aircheck from 101.1 TTFM:

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This is a complete recording of an emergency apology announcement tape from the ABC. It contains a message to say thereā€™s a problem and some music to prevent ā€˜dead airā€™. It was created circa 1979.

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I reckon a format like that would work really well nowā€¦

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On 1 December 1998 Sea FM began broadcasting in Devonport Tasmania on 107.7MHz targeting 18 to 39-year-olds.

image

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Didnā€™t they start out as U FM before rebranding to SEA FM?

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The Ultimate?

I think so; it was only briefly though. Perhaps they were based out of Ulverstone initially?

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I was in Hobart when they launched and only knew them as Sea FM

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Not too sure about the rest of this ā€œnot so rocky Triple Mā€ but it was in Early 1995 (rather than Early 1996) that Richard Stubbsā€™ breakfast show from Melbourne was first networked into Sydney:

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Even though Triple M was hard rock in the 1980s, its Top 8 at 8 was very pop-oriented (and yes, based on listener votes) and songs would come and go from the Top 8 at 8 weeks before even hitting the mainstream charts.

The Top 8 at 8 was popular but oddly never inspired Triple M or Fox to really expand into new pop music across the day. 3XY had that market to itself but being on the AM band it was losing listeners even though outside of the Top 8 the FM stations werenā€™t touching pop.

Fox then adopted ā€œthe new Fox mixā€ sometime around 1990 which was a bit boppier and more dance oriented and gave it a clear difference to Triple M and new FMs TT and KZ which all were becoming basic variations on similar formats. (KZFM later branched out to become Gold 104 and focus on 50s, 60s and 70s hits)

I canā€™t remember what year it was, maybe 1993 or 94? When Fox and Triple M basically swapped formats. Triple M became the dance and top 40 station and Fox became hard and classic rock. Didnā€™t last long and the formats soon swapped back.

Was strange though when I visited Perth a couple of years later that Triple M there (the old 96FM) was still the dance and top 40 hit station, whereas Triple Ms over the east coast were back to playing hard and classic rock.

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It was tragic. Triple M probably thought that Stubbs exposure to Sydney audiences hosting Tonight Live with Steve Vizard on Friday nights a couple of years earlier would have given him a leg in, but my memory of his time on Tonight Live was this smug yet uneasy and unsure character who was trying to be cutting edge. It didnā€™t work.

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In Sydney I think it was 1994 when Triple M went ā€œalternativeā€ and started playing artists like Ace Of Base and they had a networked show at nights across SYD/MEL/BNE/ADL with ā€œThe Wallā€ .

I remember Triple Mā€™s ratings fell below Triple Jā€™s, which was quite a fall from grace given they had been No. 1 for so long only a few years earlier. That format didnā€™t last long and I think it was less than a year before Triple M went back to rock.

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1994 was also the year that Austereo (who owned 2Day) & Village Roadshow (who owned 2MMM) merged their radio operations, which was made possible thanks to the introduction of the ā€˜2-station ruleā€™ that came into place a couple years earlier.

In Sydney, this brought an end to the rivalry between 2MMM & 2Day that had been going on since 1980, although it wasnā€™t until 1990 that the two way battle had really ramped up when 2Day changed to a more upbeat CHR/Hot AC format. In early 1992, 2Day knocked 2MMM off the top spot for the first time.

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Fox had Great Classic Rock in 1992ā€¦I think the switch back was after Fox (Austereo) bought Gold104 - as you donā€™t need two classic rock stationsā€¦ (before selling Gold104 and buying Triple M).

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Given the current conversation about 2Dayā€™s new AC-oriented music format, I thought itā€™s worth replying to the following comment on this thread about how it was around 20 years ago.

Thatā€™s not entirely true. Many parts of Sydney, particularly the western suburbs, could get One FM 96.1 (later 9inety6ix.1, now The Edge) from Penrith & the Blue Mountains, which offered a more CHR format throughout the day, except for the period of 1998-99, when they had a more Alternative Rock format. Of the main Sydney stations, 2Dayā€™s closest FM competitor was Mix 106.5 (now KIIS), which had a more Soft AC back then, a little similar to how Smooth is sounding today.

During that same era, there was a more interesting battle between Fox & TTFM (later Mix 101.1, now KIIS) down in Melbourne, which targeted a similar audience & were battling between #1 & #2 FM back then, with 3MMM cutting in-between in some surveys.

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During that era, B105 was beaten by 4KQ in the overall ratings for a few surveys in 2005-06, whilst in early 2007, it was beaten by 4BH for two consecutive surveys.

As for SAFM, they had an AC format after 5MMM, which had an adult music format, went after a younger audience in late 2003 in anticipation of the arrival of Nova, which came on-air the following year. As a result, Mix 102.3 had a big boost in the ratings from picking up disenfranchised 5MMM listeners & hit the top by the end of 2004, knocking SAFM off the #1 position.
In 2005, SAFM went back to targeting a younger audience, whilst 5MMM went back to targeting an older audience.

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Yes they did. The stations at the time weā€™re owned by Mike Willasee & there was a period in the late 80ā€™s where 1026am was silent in Melbourne meaning 4MKā€™s signal was easy to dx at night & I used to listen to it driving back to Gunnedah after my community radio show in Tamworth on a Thursday night. It was a really good program

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