A 2SM series based on the following song - I have the jingle but it doesn’t seem to be on YT
FM radio station 99-X New York; that was the first time I’d heard a US radio station branded without using their full call letters and based on the station frequency. How ironic that Brisbane would later get both Radio 10 and B-105
The great JAM jingles of KOST FM Los Angeles. Some inspiration for some early branding of ABC Gold Coast that copied some elements.
I’ve never thought much of PAMS/JAM jingles… they all sound the same.
2UE’s Rhythm of the City package was American and sounded great but I don’t think it was PAMS or JAM.
Australian jingles produced locally were generally superior… the classic 2SM City Rhythm package which was used by almost country radio station stands out as does their Rock of the 80s set which I believe was also local.
More recently, a UK outfit, Wise Buddah has been producing some excellent jingles for BBC Radio 2 amongst others;
They sound a little dated now but 2SM had some Australian-made jingles in the 80s. I can clearly hear Mark Hunter’s voice on several of these. Mark was the lead singer of Dragon.
It’s only a number and two letters - 2SM - but it sounded much better when the jingles originated in Australia and not a studio in Dallas.
I like this package of jingles as it proves that before 2GB was “The Power Station” 2SM was “The Power” in 1982. I think we may have run out of slogans and positioners for radio stations many years ago…
Cant remember the last but remember the first on MIX 106.5. Ace of Base, all that she wants. It was the most uninteresting launch ever. It was like 7am saturday morning.
Cant remember the last but remember the first on MIX 106.5. Ace of Base, all that she wants. It was the most uninteresting launch ever. It was like 7am saturday morning.
I remember tuning into Mix on that Saturday morning. To me it sounded like the original 2DayFM but without the class.
I thought it was more like Sydney’s Boring Mix of the 80s and 90s. In its later years it had a new breakfast show every year, a little like modern day 2DayFM.
I never listened to 106FIVE very much - until KIIS launched.
Thanks for posting the ad though. The ad made the station sound better than it was in reality. The copy is almost the same that was used for the launch of smooth almost 20 years later.
It never had huge success MIX 106.5. It was too repetitive, those MIX artists how can we forget. Even George Moore hinted on his current show now he got sick of playing the same songs. Mike Carlton felt out of place doing breakfast. My view smooth has had better success. There was one or two exceptions, I did enjoy way back Wednesday (I am not sure if it was popular but I enjoyed it), where they played 70s and 80s hits all day. Also the love god had good success but it was not my cup tea back then.
With a bit less repetition in the playlist, I’d probably say that the original music format(s) of Mix 106.5 would’ve enjoyed more ratings success had it been on the air sometime in the last five years or so, rather than during the 1990s/2000s.
Mind you, I’m sure ARN would vastly prefer both of their Sydney stations to be in the ratings positions they’re in right now (or have been more recently) compared to how they were about 15 years ago.
Yes, ARNs improvement in success has of course come at the expense of SCA, who inherited the original 2 commercial FM stations, once both among the top rating, but now the bottom two for commercial FM.
I thought it was from a Mix station on the east coast of the states they copied the logo from?
Speaking of copied logos, how many Aussie stations have copied logos from overseas? The original River949 and Magic FM stations in SA seemed to have copied KAMX’s logo from the US.
KROQ (4GGG) on the Gold Coast took both the logo and the name
At least K-Rock in Geelong just took the name from KROQ but they “borrowed” their logo from FM104 in Brisbane (not sure if both stations came under the Hoyts ownership in those days?)
