Pure Gold Network

[TV.Cynic]

4KQ Christmas Lights competition

Seven News Content and Appearance

4KQ Christmas Lights competition [Big_Brother_VIP_20211115_2048.ts_007298680][Big_Brother_VIP_20211115_2048.ts_007305720][Big_Brother_VIP_20211115_2048.ts_007312320][Big_Brother_VIP_20211115_2048.ts_007316640][Big_Brother_VIP_20211115_2048.ts_007320600][Big_Brother_VIP_20211115_2048.ts_007323720]

[crankymedia]

@CartBoy

4KQ doesn’t make much of a profit and from what I’m told, a lot of the commercials you hear on air are bonus spots that are part of a 97.3 buy.

As that is how ARN have chosen to set the sales structure since 973 began.

There are KQ exclusive clients if you compare the commercial logs.

ARN and DMG since 2001 have been desperate for big revenue from 973.

KQ made good money for ARN when it was in a duopoly with BH and before voice tracking and lack of live shifts began. KQ has had a dip in audience share in the past, only recently returning to its former glory of the 90’s.

[crankymedia]

@Brianc68

Here’s an out-there idea. If they sell 4KQ to SEN they could actually launch 4KQ on 94.9 and DAB Brisbane. Yes they’d have to maintain some Ipswich specific content but really that wouldn’t be hard…

That’s what I’d like to see and considered over the weekend.

Another reason for the Grant acquisition by HT&E is that it resolves the problem that DAB+ (if it was ever built for The Knobby) was never going to provide enough fortuitous coverage of Brisbane to match the fortuitous FM signal that River campaigned for when the frequency shift was planned.

[TheStyles83]

If 4KQ leaves ARN, Cruise 1323 should too!

[TelevisionAU]

@TheStyles83

If 4KQ leaves ARN, Cruise 1323 should too!

what for?

[Radioistillluoveyou]

And what is the logic of that?

[TheStyles83]

To Join Capital Radio Network

[TelevisionAU]

@TheStyles83

To Join Capital Radio Network

why should ARN not retain it?

[Tom_TV7]

@TheStyles83

If 4KQ leaves ARN, Cruise 1323 should too!

Let’s face it, it’s you that want them to leave rather than for any business purposes right?

[Bergoine]

If anything, I’d like ARN to retain 4KQ and see how they can get 6IX should they convert to FM to make the Pure Gold Network available across all 5 capital cities.

[TheStyles83]

Put i want to SEN grow in Brisbane!!!

[Moe]

I think it’s fairly likely that River will take on the Pure Gold imaging and be the proxy Pure Gold network station into Brisbane, with a presence on DAB.

Hot Tomato and Hot 91 I think would end up on the KIIS side for sales purposes, though keeping close to their current formats.

Given an FM pure gold format on River would be more like Gold than 4KQ I’d hope they’d keep a separate 4KQ digital around, especially if they sell to SEN to block out a future competitor. Indeed I’ve posed before they should take the format nationally on DAB.

But while they won’t have 2 stations in Brisbane, it’s otherwise quite a complete 2 station network, so there’s zero reason to think they wouldn’t keep Cruise, want to pick up 6IX.

How the deals shake out with Capital will be interesting, as you could see them being willing to sell out now that their main business partner has sold down. But even if it wasn’t directly bought, the “operational support” deals could see 6IX and stations like 2CA/3GG/XLFM all sold as part of a Pure Gold network buy.

[TV-Expert]

@Moe

But even if it wasn’t directly bought, the “operational support” deals could see 6IX and stations like 2CA/3GG/XLFM all sold as part of a Pure Gold network buy.

3GG & XLFM (along with Snow FM) are 100% owned by Capital Radio Network, and are not in a JV with Grant.

That being said though, I wouldn’t be surprised if Kevin Blyton eventually sell off his stations to ARN down the track. However, ARN would then have to sell off 50% of Hit 104.7 & Mix 106.3 to SCA (with the latter rebranding to Triple M), as well as selling off 50% of Nova 93.7 to Nova Ent, in order for that to happen.

[Rossco]

@TheStyles83

Put i want to SEN grow in Brisbane!!!

???

[Moe]

@TV-Expert

3GG & XLFM (along with Snow FM) are 100% owned by Capital Radio Network, and are not in a JV with Grant.

That wouldn’t stop an ad sales deal, HT&E are getting the TRSN operations, so they could easily bundle some of their non O&O stations with their owned ones.

That being said though, I wouldn’t be surprised if Kevin Blyton eventually sell off his stations to ARN down the track. However, ARN would then have to sell off 50% of Hit 104.7 & Mix 106.3 to SCA (with the latter rebranding to Triple M), as well as selling off 50% of Nova 93.7 to Nova Ent, in order for that to happen.

A far better outcome for HT&E would be to trade 50%s around. So SCA get 100% of Hit, HT&E get 100% of Mix and Grant combine their shares to take 100% of 2CA, while Capital keep 2CC. Which in theory they could sell to Nine.

Gives them a clear station for both the KIIS and Pure Gold networks.

[Laoma]

One thing for certain it has added extra activity to this forum’s Grant / Pure Gold threads ! It is fascinating to read all the theories from all of the participants. Not sure if it will be a good thing for radio (especially in Brisbane) but it will be very interesting how it will all pan out.

[Brianc68]

@Laoma

One thing for certain it has added extra activity to this forum’s Grant / Pure Gold threads ! It is fascinating to read all the theories from all of the participants. Not sure if it will be a good thing for radio (especially in Brisbane) but it will be very interesting how it will all pan out.

It’s a good point you make that’s it’s likely this won’t be a good outcome for Brisbane. I wonder if this is considered by ACMA when assessing the impacts of deals like this, and the regulatory fallout?

Looking at the worst case scenario of SEN buying the No. 2 station in Australia’s 3rd biggest city and then likely blowing it up… Surely the regulator has some sort of obligation on behalf of the radio audience in a case like this?

In my view if that were to happen the ACMA must immediately go ahead with their previous plan to replan the FM band in SEQ.

[bacco007]

@Moe

That wouldn’t stop an ad sales deal, HT&E are getting the TRSN operations, so they could easily bundle some of their non O&O stations with their owned ones.

TRSN already serve more then Grant’s stations, so it wont be a big change

[LFD459]

…no one has mentionted the fact that Grant Broadcasters still exists with Geelong radio assets and could be afforded the opportunity to purchase 4KQ, no?

[Radioistillluoveyou]

In the words of many of our Sporting people when asked a question “yeah no”