Pure Gold Network

Jonesy and Amanda will now be on air from 6 to 10am starting Monday.

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The Christian Oā€™Connell Show will be broadcast on WSFM weeknights from 7pm - 8pm from Monday 27 April 2020.

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According to this article, it will also be heard on 97.3FM in Brisbane, Mix 102.3 in Adelaide & 96fm in Perth, which are part of the KIIS Network.

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So no Jase & PJ in those markets?

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The Headline is totally wrong Christian Oā€™Connell to go national on ARNā€™s Pure Gold Network

As far as I know only Gold 104.3 and WSFM are part of the ARNā€™S Pure Gold Network. Feel free to correct me if I wrong

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Thereā€™s also 4KQ & Cruise 1323, but they position themselves as ā€œClassic Hitsā€ & are on AM.

Having The Christian Oā€™Connell Show on those two AM stations would be too out of place for them, as itā€™s more suited for FM, hence why itā€™s on 97.3FM & Mix 102.3 instead.

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Iā€™ve said it before but Iā€™ll say it again :slight_smile: 97.3, Mix 102.3 and 96FM should join the Pure Gold network. Build a Classic Hits network on DAB around 4KQ and Cruise, and put KIIS on DAB in Brisbane, Adelaide and Perth.

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Given they just ripped the ARN press-release, youā€™d think they could use their title?

http://arn.com.au/about-us/arn-news/christian-oconnell-to-host-national-night-show/

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Correct.

In Brisbane and Adelaide, Oā€™Connell will replace one hour of Jase & PJ At Night, a syndicated program from duo Jason Hawkins and Polly ā€˜PJā€™ Harding who host breakfast in Melbourne on ARN stablemate Kiis FM. In Perth, he will take one hour from Kendall Crake who hosts weeknights and weekends and in Melbourne and Sydney, it will replace one hour of music programming.

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What an absolute mess.

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That makes three hours of separate syndicated highlights shows in a row for Adelaide and Brisbane. Poor programming

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I think youā€™re bang on here.

ARNā€™s strongest stations by far are their adult contemporary stations. For one, their approach to each market is differentā€”97.3 Brisbane is different musically to Gold Melbourne, as it is from 96FM Perth. Nonetheless, they target 25ā€“54 year olds relatively well.

Iā€™d propose they do the following; 4KQ, Cruise and The Edge would remain as is:

Pure Gold ā€” WSFM Sydney, Gold Melbourne, 97.3 Brisbane, Mix Adelaide, 96 Perth
Target demo: All people 25ā€“54
Music: Adult contemporary, Rock/AC (Perth)

Breakfast: 6amā€“10am
Weekdays: 10amā€“6pm and 8pmā€“12am (3 x 4 hour music shifts)
Syndicated: Christian Oā€™Connell weeknights 6ā€“8pm. Local iHeartRadio Countdown on weekends for Brisbane and Adelaide.

96FM is moving to a similar programming strategy at the moment, but should be freed from Kyle and Jackie O (so weā€™ll add an hour for Oā€™Connell). Gold Melbourne also has three local jocks outside of breakfast, so reallocate their shifts. Swap Oā€™Connellā€™s highlights with Jonesy & Amanda if you see fit.

To keep this as economical as possible: in Brisbane and Adelaide Iā€™d suggest itā€™s more likely that youā€™d forgo local nights. In line with KIIS Melbourne and Sydney, Mix Adelaide only has one jock on days (Michelle Murphy). Add in a second for local afternoons/drive.

Music would remain programmed locally.

KIIS FM ā€” 1065 Sydney, 1011 Melbourne
Target demo: All people 18ā€“39
Music: CHR

Breakfast: 6amā€“10am
Weekdays: 10amā€“3pm (1 x 5 hour music shift)
Syndicated: Will & Woody weekdays 3ā€“6pm. Kyle & Jackie O 6ā€“7pm, Jase & PJ 7ā€“8pm, KIIS Nights 8pmā€“12am. Networked iHeartRadio Countdown on weekends.

No real changes, ditch the 3PM Pickup and extend Will & Woody by an hour. Iā€™d make more changes to this personally but I know full well that thereā€™s no touching the Hour of Power.

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Why would Gold 104.3 and WSFM dump their currently well rating music format for adult contemporary?

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Gold and WS are already adult contemporary. Adult contemporary is a pretty broad genre and yes they lean towards classic hits but they have been moving towards AC for a while. Classic hits is 4KQ and Cruise.

The AC format would be tweaked for each market, AC leaning classic hits for WS and Gold, Rock/AC for 96FM and mainstream AC for 97.3 and Mix 102.3

Anyway regardless of how you define AC those 5 stations (Gold, WS, 97.3, Mix and 96fm) all target the same demo and if you look at their playlists there are a lot more similarities among them than there are between say 97.3 and KIIS or WS and 4KQ.

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Completely agree. And I think it would be beneficial for their network sales as well. Something that has been sold on KIIS, doesnā€™t necessarily sit well on 96fm for example.

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Iā€™d disagree with you there. AC implies the playing of current music as well as oldies. Donā€™t know how much Gold 104.3 youā€™ve listened to, but you wonā€™t hear anything thatā€™s less than 5 to 10 years old.

But yes, their playlist is nothing like 4KQā€™s.

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Itā€™s to my understanding that WSFM played ā€œHappyā€ by Pharrell Williams (2014) in 2017, so it wouldnā€™t overly surprise me if in 2020 theyā€™re occasionally playing songs from 2017.

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And likewise, Iā€™d argue thatā€™s Hot AC. Does a classic hits station still count as classic hits if music from the 2010s is on its playlist? (Drawing from @SydneyCityTVā€™s example above; Pharrell Williams - Happy is also on the Gold playlist now.)

These labels are flawed for a number of reasons; as I think Iā€™ve argued about before, theyā€™re American and they donā€™t fit Australian formats for a number of reasons. Our modern CHRs, for example, rely on a great deal of recurrents (and, in the case of the Hit Network, incorporate RnB/Hip Hop).

Nevertheless, the music doesnā€™t have to be identical between markets - all five stations sound different, however subtle (Gold vs WS) or extreme (97.3 vs 96FM). The demographics, which is the entire justification for sticking the KIIS branding all over 96FM, is what unifies these stations

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I would label WS/GOLD as ā€œClassic Hitsā€ - a pure AC station would have been MIX 106.5.

Hot AC 2DayFM

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I still havenā€™t heard anything newer than probably 2015 on it.

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