Good on him.
ARN seems to be doing a good job syndicating its breakfast shows to interstate listeners (e.g. Kyle and Jackie O Hour of Power).
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You mean as in they’ve copied the SCA model?
SCA have been doing this for years now and only recently have extended it to Moonman being replayed across Australia every Saturday.
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I sometimes listen to WSFM at night when I’m driving because it is just music. If there is a talk and music show I won’t be listening.
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The industry sites know as much as we do it seems:
Makes the assumption that O’Connell would be heard on 97.3 Brisbane and Mix Adelaide; surely the programming strategy would be to keep him on the Pure Gold stations (even if the 4KQ and Cruise logs skew older than that of Melbourne and Sydney)? Suspect Zanda & co have forgetting 4KQ and Cruise even exist
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ARN should just have 2 music formats
Pure Gold
(4kq/Cruise)
Classic Hits from 60s-80s
and Mix
(97.3 Brisbane and Mix Adelaide)
Hits from 90s to Today
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What about Sydney and Melbourne?
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So ignore the two biggest markets? Not a bright idea.
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And 96fm in Perth? Once again, much like when Austereo owned it back in the 90’s, 96fm is the red-headed step child. It was a Triple M badged station with Today Network music and programming. Now it’s a KIIS badged station with Pure Gold music and programming.
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except for Will & Woody and Kyle & Jackie O
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Hmm I’ve always felt 4KQ (and presumably Cruise) are so far removed from what Gold and WS are playing they don’t belong in the same ‘network’ anymore.
Indeed, Gold and WS are much closer in sound to 97.3 and Mix these days.
O’Connell wouldn’t sound at all right on 4KQ.
I think ARN should have 3 networks.
Pure Gold - including 97.3, Mix 102.3 and 96fm. Slightly newer skew for 97.3 and Mix but fundamentally Pure Gold.
KIIS - Sydney and Melbourne only with DAB in the other cities.
Classic Hits - KQ and Cruise with DAB in the other cities. Possibly branded 2WS and 3KZ in Sydney and Melbourne.
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I’ve always maintained that ARN should attempt to lure 6IX to its Pure Gold portfolio and have a two station attack in Perth against SCA. Of course they’d have to entice Capital with some big money and sort out the situation with Nova perhaps with a straight swap for 97.3 Brisbane where they sell 50 percent of Nova Perth in return for 50 percent of 97.3.
Let’s face it 6IX are terrible under the current management, ARN could at least get it to 4KQ and Cruise level.
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If only ARN has the foresight here.
Beating Nine to the punch with a music heavy breakfast show, presented by Ron E, Craig Huggins or someone similar for each market. Reruns of Take 40 or AT40 70’s/80’s as well. You’d have somewhat of an unstoppable force, when combined with their marketing presence.
That being said, it would take a fair bit of clout to be game enough to take on Smooth and NMR.
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I reckon that’s why ARN have not put 96FM as a Pure Gold network station. So this way it leaves them open to purchasing 6iX and giving it their Pure Gold logo and aligning it with Cruise & 4KQ.
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I think it’s because younger skewing stations are more attractive to advertisers than older skewed “Pure Gold” stations are.
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No doubt the dynamics differ in each market but if I was looking to advertise on radio in Sydney or Melbourne these days, I’d probably pick WSFM/Gold (if not Smooth) before KIIS.
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I think with ARN - they can sell 96FM in the KIIS network despite a format at home in the Pure Gold network, safe in the knowledge that no one making ad buying decision on a network level will ever go to Perth.
ARN really should have a KIIS Digital though, just to have an outlet for their talent over there, and take as much of it off 96fm as possible.
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Max Gawn (who plays for Melbourne Demons in the AFL) has this interesting question.
My answer is that it could happen. The songs from 70s-90s will move to a golden oldies station.
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When you consider what Gold 104 was playing 30 years ago, its playlist has progressed along the timeline. Back in the early '90s it was playing '60s pop music. Now it’s playing 80s and 90s hits.
Some of the stuff Gold 104 was playing when it began in 1991 you would never hear on the same station today.
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As far as Sydney music stations are concerned…
Current day WSFM can probably be most compared to 1980s/1990s 2DayFM & Triple M.
Current day Smooth 95.3 can probably be most compared to Late 1990s/Early 2000s Mix 106.5.
Current day 2CH can probably be most compared to 1980s/1990s 2UW & 2WS, but with 2CH’s trademark easy listening edge.
And if I was to guess, I reckon the relaunched 2UE’s playlist will probably most resemble the playlist of Mid 2000s-2013 WSFM.
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Gold 1043, you could almost recite their playlist for the first 25 years. How I yearn to hear that unique voice of Peter Harrison back announcing with an echoing Harrro! Yes they played a tonne of 60’s and 70’s. It was such a change from the KZFM and prior to that 3KZ playlist. 3KZ had a brilliant playlist a little bit of everything but more important plenty of top 40.
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