Not sure if I like these graphics, although still better than what they had before. Yellow seems weird for a network that uses red as their primary colour for presentation.
If this set is a virtual set then it seems that this virtual set looks far better than the rubbish that they dish out in the west.
Perhaps the best part of the new look by a considerable margin is the replacement of that “overkill red” backdrop. At least the “generic regional Australia” backdrop matches the “generic regional issues” reports that often air during Prime7 Local News!
The idea of a ticker is interesting but if it’s not too time consuming, I personally would’ve ran local stories in the ticker at 6pm and maybe a national ticker during Prime7 News at 6.30pm.
All other elements look to be a bit on the cheap side IMO, perhaps the worst being that Arial is the main typeface in use for these graphics - surely we should expect better than this from one of Australia’s highest rating regional TV broadcasters?!
Was expecting a refresh for a week or so, noticed the nightly updates in Canberra suddenly changed from Kurravi being set back and well lit, with the reflections of the glass? in the backdrop, then it suddenly became a really zoomed in shot one night and the lighting looked all weird, with obvious green screen marks around his suit, noticed tonight it was back to the ‘old’ studio with the shiny red backdrop and normal lighting, yet the other markets got a rebrand? Where’s Canberra’s generic regional background
iam now wondering with win local news and 9 local news would there be enough compention to bring back or to start prime 7local news in the areas where prime 7 broadcast the melbourne news??
While I can understand Prime7 wanting to re-enforce the talent as part of the brand with viewers, personally I think it’d be better done as a bumper before the first ad break rather than during the Opener. Something among the lines of…
You get the idea, would also accompany the “Stay in touch” Website Promo Bumper at the top of the 2nd segment quite well IMO.
Yeah, I think that element is inserted on the feeds at MediaHub like the old red Prime7 logo was.