Prime On-Air Presentation 2001-02

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11 Likes

Prime Illawarra - Saturday 8/9/2001

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5 Likes

Prime Illawarra - Wednesday 19/12/2001

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4 Likes

Prime Illawarra - Saturday 19/5/2001

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6 Likes

People may look back at this and think it was a bit uninspiring (particularly the soft sounds of The Go-Betweens on the idents), but compared to the rubbish that was being served up look-wise by Prime in 1999/2000, post 7 Metro-rebrand, and being bashed with that grating “Personality Plus” jingle for so long… this personally felt like a breath of fresh air, if only for a while.

Of course, it finally brought GWN’s branding mostly into line too; same look, just substitute five letters for three different ones. :joy:

The first signs of “7 on Prime” of course, the first step towards the Prime7 branding a decade later and… well, what we have now.

8 Likes
6 Likes

Prime Illawarra - Tuesday 31/7/2001

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4 Likes