Prime Media Group

At this stage, it looks like Seven will take control from the 31st December

and from that date will we start seeing things change like watermarks, billboards, tv news etc?

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We don’t know what changes they’ll make or when they’ll make them just yet - I don’t believe they’ve given any indication of what they intend to do just yet.

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maybe it could be a January surprise lol like that they did when prime7 added the HD channel and surprised every one lol

Sad, but inevitable.
To think just over 50 years of regional TV gone of the former separate stations of NEN, ECN, CBN, RVN AMV, BTW, GTW, VEW all gone.

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Imparja is the last independent station standing.

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SCA and WIN would argue they are independent?

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That ended in the late 80s and early 90s with aggregation

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True, it all started when the former 2 station ownership rule ended, now complete for these stations.

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They do a great job in news,” Seven CEO James Warburton has said of Prime’s local broadcasts. “We’ll be looking to expand this and getting more news resources in the regions.”

Well James Warburton’s intentions are clear. If he can pull it off is another matter.

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Yes, Prime tried had already against former incumbents and pulled back.
And one of those, being SCA (CTC) despite having ceased doing local news, can try, but ABC Canberra is pretty entrenched now. The only real opportunities lie where WIN is a competitor being WIN News is very woeful now.

No, I mean without metro branding.

Fair point, Imparja branding will only exist only until the next affiliation contract between Nine and Imparja and no doubt similar to the Nine/WIN deal, Nine will insist on Nine branding only.

I feel Seven will attempt a Newcastle/Hunter full bulletin based on the fact they’re taking on Nine on the Gold Coast (which also has a long and established audience). It’ll take a few years of investment to make any real inroads though.

They’ll do well against poorly funded WIN News bulletins like they have in regional Queensland. They’ll use apply that model and try to replicate it in Wollongong and regional Victoria (outside Albury) if they proceed with full bulletins.

I’d say a 5.30pm local news across the “new” news markets because they won’t want to upset their 7News audience and it’ll counter against WIN and not directly competing against NBN News.

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I still reckon an 8 to 10 minute local window within the 6pm metro bulletin? And if it works, they will apply that to 7QLD over time as well? I can’t see a fully separate 5.30pm bulletin being established. GWN may stay the only exception at 5.30pm?

As for Gold Coast, will be interesting to see what happens, being Seven Gold Coast splits 2 ways already with Seven Gold Cost SD only running a 5.30pm bulletin and Seven Gold Coast HD still relaying Seven Brisbane The Chase.

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Seven / prime / gwn7 / 7 tasmania have absolutely no precedent of windows. They do fill local
Bulletins. And it does very well for them

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7 Tasmania when branded as Southern Cross News once did a breakaway segments for Launceston/Hobart within the same statewide bulletin. Then axed them as part of cost cutting.

I argue for local windows being 90 minutes is way too long for a news service.
Separate 30 minute local bulletins worked in the days of metro bulletins being 30 minutes, not now with metro bulletins running 60 minutes.

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So who’s coming to the funeral of Prime Possum and Doopa Dog?

They might be rehomed on Gumtree or surrendered to RSPCA lol :rofl:

Maybe they might become news presenters like former Family Feud host, Rob Brough did

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221m shares voted in favour of the sale, 224k against, 54m abstained

Announcement to ASX from Seven West Media

Vote on acquisition of Prime Media Group
Seven West Media (ASX: SWM) notes the outcome of the vote conducted today at the Extraordinary General Meeting of shareholders of Prime Media Group (ASX: PRT).
PRT shareholders voted in favour of the acquisition by SWM of all the business and related assets of PRT via the acquisition of Prime Television (Holdings) Pty Ltd, Seven Affiliate Sales Pty Ltd and all their subsidiaries.
The acquisition will be completed on 31 December 2021.

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