Knowing Seven they’ve probably pre-recorded his funeral already.
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I’d think not unless Seven are going to have an on-screen relaunch (then it would be somewhat straightforward) - they may need to carry the Prime7 (and GWN7 for that matter) branding through the news for a little longer though. Some changes may depend on what consolidation/changes Seven want to do (like do they keep Prime’s studios, what their local news offering will look like etc)
The focus will be on back-of-house integration to start with - they have obligations to wind up some Prime-related entities and they’ll need to complete them fundamentally by the end of the financial year.
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could be part of the Squid games second season, who kills PRIME possum first advances to the next round… i suppose if anything was to change soon, i would expect some sort of on air notifications like the affilation swaps over the past few years…
from the article on prime media > Name Change
As part of the Company’s obligatio
ns under the SSA, it must transfer ownership of the intellectual property
associated with the Prime business, including the word ‘Prime’, and use reasonable endeavours to change
its name to a name that does not include the word ‘Prime’.
Accordingly, the Board proposes to change the name of the Company to ‘PRT Company Limited’ and to
make consequential amendments to the Company’s Constitution (Name Change).
The Proposed Transaction is not conditional on approval of the Name Change Resolution. Nevertheless,
the Board recommends that you vote in favour of the Name Change Resolution.
Turns out Seven arent buying the listed company (Prime Media Group Limited), rather they’re buying Prime Television (Holdings) Pty Ltd and Seven Affiliate Sales Pty Ltd (along with the IP and other assets), hence the need for the name change - The only asset Prime Media Group (or PRT Company) will hold post the deal is the proceeds of the sale for distribution to shareholders.
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means prime onscreen branding will be no more it will become full 7 Branding
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No, Seven gets Prime’s intellectual property, it is the listed entity currently called Prime Media Group that must rebrand, hence the proposal for PRT Company Ltd.
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sad to see last regional brading gone 
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Imparja?
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i should have said for regional Victoria and states that dont HAVE Imparja
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I don’t really see a reason why the Prime7 brand could not be dropped on air at least on Dec 31 and flip to 7 Jan 1.
It’s just a bug/water mark and RPGs.
Promos have a shelf life off 1 week only,
It just means the promos scheduled from jan 1 onwards are the 7 versioned ones.
The delay would more be social media, websites, and mostly the Prime7 News. Which would need new opening titles, graphics, updates social media assets, branding etc. That would take a bit longer I exoect
Cross promotion and possibly to reduce profits by claiming losses on such a business. Other than that not a lot of point.
I guess if it was like SCA radio stations promoting SCA Ten and vice versa it could work. I think the problem for all operators is given all the entertainment alternatives now, there is very little money in regional TV and the metropolitan networks are squeezing them for as much money as they can get due to shrinking audiences albeit profits
Until recently I owned Prime share. I sold them to buy some more Seven West Media and Nine Entertainment share. Based on what we were told 10 cents per security plus a special dividend of 26 cents per share to be distributed in January if approved by the majority of shareholders. I assume the changeover, if approved, wouldnt be until 1 January 2022 but i expect would definitely by Monday 31 January 2022, just in time for the new rating year.
They may even do a promo similar to the one done in the late 1980s by the major networks eg Seven’s “In The Mood”, Nine’s “Shout” and Ten’s “There’s Something Going Wrong Around Here”… oops I meant “There’s Something Going On Around Here”… lol “There’s Something Going Wrong Around Here” was the Comedy Company crews take on it
Seems like Jan 1 would be an awkward time to switch the branding over, what with New Years happening and all eyes being on the channels. More to be seen if anything goes wrong. It might be more complex than simply pushing a button?
Maybe Jan 3, or sometime later in the month when nighttime viewing figures will be lower and there’s less risk of disrupting large numbers of viewers during the change?
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It’s been done before. 7’s big new millennium relaunch was done on 1 January and 9 did a relaunch on 1 January 2001.
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Yeah I agree because it’s not just a rebrand, it’s a switching of sources which I imagine would require a lot more preparation and could go terribly wrong. Although, Seven appear to be sending through dirty promos on their clean feeds to Prime now which I don’t think was a thing up until recently, so it could be relatively smooth.
I’ll bet $20 we’ll see a Prime PRG overlapping a Seven one on relaunch night. Or, in true WIN style, they’ll completely forget about the sports watermark until half an hour into the next scheduled sports program, lol.
The only difference between the clean and dirty feed is no branding on the metro feed for the clean feed. There have been no black holes for breaks on the clean feed since the move to outsourced playout in Sydney in 2019 for Seven.
So all that would be required is the change of source feed at TBS from the current pseudo clean feed to the full dirty feed which includes all metro branding. That call would come through no doubt not long after the official change of ownership which is slated to be December 31, 2021 as per the screenshot earlier posted.
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As @Mechsta said its been done before. And if you look at NBN TV’s branding, still calls the 6pm bulletin NBN News despite the rest of the network being Nine branded. And this is almost 15 years on from the takeover.
Speaking of that takeover, if WIN Television had bought NRTV back in the early 1990s, the NBN TV sale to Nine wouldnt have happened at that point and possibly not at all. Whether NBN TV would have been bought by Southern Cross Media or some other arrangement between CTC7’s owners and NBN’s owners is anyones guess, but given NBN TVs pre-aggregation scheduling, NBN could have even been the Seven affiliate by now. I know that at the point of NRTV going into receivership, Prime had well and truly signed up with Seven but all we have to do is look at the SCA/WIN affiliation switches and the last minute affiliation switch in QLD in 1990. And if NBN TV had become the Seven affiliate, todays meeting regarding the Seven takeover would not be happening
One transaction can affect the TV landscape dramatically. Todays meeting will most likely lead to Seven buying out Prime’s television assets and not much will change.
And she’s basically done - roughly 95% voted for the sale
Whole meeting took 13 minutes
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i know somewhere in here there is what happens next, but roughly what happens now?