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ABC features more titles in podcast ranker than any other publisher
In the September Triton podcast ranker released today, the ABC continues to feature more titles than any other publisher and we are the third most listened to publisher in Australia.
As we inch closer to the US general election, the ABC continues to demonstrate the strength of our news offering with ABC News Top Stories taking third place in the ranker and delivering a record high audience of 782,000, up +9% on August.
The strong result caps of an exciting month of announcements for the ABC’s podcast and audio on demand offering.
Earlier this month the ABC published the latest season of the highly anticipated true crime series Unravel: Mr Big.
Hosted by reporter Alicia Bridges, Unravel: Mr Big investigates a secretive crime boss who touts his corrupt connections to police and the courts.
This week also saw the ABC announce Jessica Radburn as our new Head of Audio on Demand.
Jessica is an internationally renowned audio executive who has worked with Wondery and Audible.
In this new role, she will lead the ABC’s audio on demand strategy including our commissioning and development processes and manage our significant podcast slate.
The full Triton Australian Podcast Ranker can be found here.
Audiences can enjoy all the ABC’s podcasts for free and ad free on ABC listen.
The Australian Podcast Ranker is a regular monthly snapshot of Australia’s most popular podcasts. The Ranker has been reporting podcast listening in Australia since 2019 and includes a wide cross section of Australian podcast publishers, from both radio and non-radio backgrounds.
POWERFUL FEMALE VOICES DRIVE LiSTNR’S SEPTEMBER AUDIENCES AS LiSTNR REMAINS AUSTRALIA’S NO.1 PODCAST SALES REPRESENTATION NETWORK
- Abbie Chatfield extends partnership with LiSTNR -
- America’s leading female podcast, Call Her Daddy, joins LiSTNR -
LiSTNR’s powerful female voices have led the charge in the September Australian Podcast Ranker Top 200 Podcasts results, with key female-driven shows growing month-on-month in terms of audience and revenue generation to help secure LiSTNR’s position as Australia’s number 1 podcast sales representative for a record 25th time*.
In what has been an outstanding reporting period, Happy Hour with Nikki & Lucy grew 7.1% month on month to 273,163 monthly listeners**, It’s a Lot with Abbie Chatfield grew 22.7% to 259,965 listeners**, KICPOD, hosted by Laura Henshaw and Steph Clare Smith, grew 13.6% to 121,324 listeners** and A Life of Greatness with Sarah Grynberg re-entered the Top 200 with 38,359 monthly listeners**.
These stellar results follow confirmation that Abbie Chatfield, who is fast becoming one of this country’s most important voices, has extended her partnership with LiSTNR. In addition, LiSTNR is now the exclusive Australian sales representative for America’s leading female podcast, Call Her Daddy, hosted by arguably America’s most influential female podcaster, Alex Cooper. Collectively LiSTNR’s slate of outstanding female voices will continue to drive audiences for the network in 2025.
Sport also played a strong role in LiSTNR’s September Ranker results, with Mark Howard’s The Howie Games recording its second-highest monthly listeners for 2024 (215,613 listeners**), an increase of 26% on last month. Furthermore, Triple M Footy AFL was up 19% to 199,102 monthly listeners, Triple M Rocks NRL was up 18.9% with 82,994 monthly listeners** and Footy Talk Rugby League grew 5.3% to 53,056 monthly listeners**.
Hamish & Andy was again Australia’s number one podcast with 847,644 monthly listeners**, while Everyone Relax with Wil Anderson and Charlie Clausen grew 18% to 81,868 monthly listeners**.
“LiSTNR continues to be Australia’s number 1 podcast sales representation network, which in turn is driving increased revenue performance by the LiSTNR sales team and overall growth of the Australian podcast marketplace. More clients are using LiSTNR’s AdTech with 33% of advertisers now utilising LiSTNR’s premium AdTech to drive more effective advertising campaigns. This is an increase month-on-month,” reflected Executive Head of LiSTNR Audience and Growth, Grant Tothill.
“To see our local female podcast hosts growing their audiences, global podcast superstars such as Alex Cooper joining LiSTNR, Hamish & Andy remaining Australia’s number one podcast, Mark Howard’s The Howie Games returning to the number one sports podcast position, and our Triple M sport podcasts gaining listeners, is a great outcome for our entire LiSTNR team,” Tothill continued.
“With LiSTNR welcoming The Imperfects podcast to its sales network in January 2025, along with the ongoing investment and development of its premium LiSTNR AdTech Hub, the LiSTNR team is leading the way in both audience reach and monetisation in Australia.”
Sources:
*Australian Podcast Ranker - Top Sales Representatives – September 2024
**Australian Podcast Ranker Top 200 Podcasts – September 2024
LiSTNR INVESTIGATES A CHILLING TALE OF COERCION AND MURDER IN NEW PODCAST DOCUSERIES CRIME IN FOCUS: KILLER CHARM
The disturbing case of a suburban grandmother who orchestrated the murder of her ex-partner via a woodchipper takes centre stage in the new LiSTNR exclusive docuseries, Crime In Focus: Killer Charm.
Host and acclaimed investigative journalist Tara Cassidy examines how and why Queensland woman Sharon Graham coerced two lovers to stage Bruce Saunders’ death as an accident on a friend’s rural property.
After five years of following the story Cassidy uncovered new information about Sharon Graham and the case, and secured interviews with Graham’s former best friend, as well as her daughter and several ex-lovers who are speaking out for the very first time.
In the six-part series, listeners get access to forensic evidence, witness statements, never-before-heard covert surveillance recordings and police interviews. The investigation exposes patterns of control, greed and coercion, and sheds light on the dangers of how these behaviours emerged in a seemingly harmless woman.
Graham, who was fondly referred to as ‘Muffin’ by those close to her, was more than 90 kilometres away from the scene when the murder took place. However, prosecutors were able to successfully prove that she convinced one of her lovers into committing the crime, and another to help cover it up.
Tara Cassidy was the only journalist who attended every day of Graham’s murder trial and mistrials, giving her unique insights into the case in order to piece together a narrative of multiple murder plots, a complex and tangled love quadrangle, and a long-standing trail of coercion. Her coverage delves into the dark motivations behind Graham’s actions and exposes the intricate web of deceit that ensued.
“This case has intrigued me from the moment it came to light,” Tara Cassidy said. “As an investigative journalist I have covered every step of it and, in this series, I explore what drives someone to such extremes and discover if there were signs that went unnoticed before tragedy struck.
“I was able to secure unheard surveillance recordings and interviews with some of the key people in Sharon’s life, including her own daughter, to give listeners a front row seat to one of Queensland’s most notorious murder cases in recent history.”
LiSTNR Head of Factual, Clair Weaver, said: *“*The LiSTNR factual team continues to deliver our audiences compelling investigative true crime stories including this extraordinary case. Crime in Focus: Killer Charm promises a fascinating exploration of human behaviour and the consequences of coercion.”
Episodes one and two of Crime in Focus: Killer Charm is available exclusively on LiSTNR. New episodes of the six-part series drop on Wednesdays. To listen to Crime In Focus: Killer Charm, download the LiSTNR app and sign-up to listen for free.
Sharon Graham and Gregory Roser have lodged appeals against their murder convictions.
New podcast ‘Australia Fair’: The long tail of the White Australia Policy
How did Australia go from a White Australia policy to a multicultural country? Journey through the milestones that created a nation of immigrants with host and journalist Janak Rogers.
Australia Fair is the new SBS podcast with some challenging history lessons for everyone who calls Australia home, chronicling the key moments contributing to our national identity.
Interviewing academics and high-profile Australians, host Janak Rogers travels back in time to examine everything from ‘blackbirding’ South Pacific Islanders and settling ‘Ten-Pound Poms’, to attitudes towards the first Vietnamese refugees arriving on Australian shores by boat and African youth ‘crime gangs’. The series charts Australia’s growing pains through successive waves of immigration, and our nation’s ongoing efforts to make multiculturalism work.
“Australia Fair is a podcast that examines the contradictions of being a modern multicultural country where some racist attitudes continue to prevail. The podcast looks for ways forward while shedding light on what is, at times, a very dark history,” he said.
“I’ve always thought deeply about my own identity and connection to this country. I was born in Australia, but my mother was an Indian socialite and my father a British soldier. No one looked like me growing up, so I couldn’t help but question whether I belonged here and what it means to be Australian.
“As a storyteller, I also think it’s crucial we consider what stories we tell and who tells them. Australia Fair has a wide line-up of guests who all have a story and a voice in this conversation, from politicians and experts, to refugees, activists, and more.”
Australia Fair also includes a huge range of archive audio and news clips documenting the changing voices of the nation over time.
Australia Fair is available to listen now on the SBS Audio app, Apple Podcasts, Spotify, LiSTNR and wherever else you stream podcasts.
Australia Fair was soft launched on Monday 21 October, and officially released on Monday 28 October.
An exact vocal replica of Parkinson, who died last year at 88, is to be launched as the AI presenter of a celebrity interview podcast later this year. The eight-part unscripted series, Virtually Parkinson, will allow new guests to be questioned in Parkinson’s famous relaxed style, with the full backing of his family and estate. Made by Deep Fusion Films, the podcast is believed to be the first to be entirely presented by an AI host.
Congratulations, there are now over 100 million podcast episodes available
The number of downloadable podcast episodes available on your Apple Podcasts feed has now surpassed 100 million.
This is according to data crunched by Daniel J. Lewis, who runs a stats-heavy website called Podcast Industry Insights.
The 100,323,931 podcast episodes are stretched across 2.73 million podcasts.
LiSTNR LAUNCHES ENTIRE NEW SEASON OF AWARD-WINNING SERIES SECRETS WE KEEP: PRAY HARDER
– A POWERFUL INVESTIGATION INTO AN AUSTRALIAN DOOMSDAY PASTOR EXPOSES VIOLENCE, SEXISM AND RACISM –
Listeners will be taken into a secretive religious group where every aspect of members’ lives are tightly controlled by their hardline pastor in the new season of LiSTNR’s podcast docuseries Secrets We Keep.
Secrets We Keep: Pray Harder, a new nine-part investigation hosted by award-winning Australian investigative journalist Richard Baker, reveals the sinister truth about the pastor who led the Geelong Revival Centre (GRC), a regional Victorian church with tentacles across Australia.
Survivors and ex-members bravely blow the whistle on abuse, violence and sexism from inside the group, which operated under the late Pastor Noel Hollins.
Available now exclusively on LiSTNR, the series exposes how Pastor Hollins led the GRC, which has affiliated assemblies around the world, blended the racist doctrine of the “British Israel” movement with doomsday predictions that Armageddon would soon be upon us.
Pastor Hollins dedicated his life to the movement and convinced followers he had a direct line to God. Under his leadership, members were encouraged to use physical punishment to discipline their children, women and girls were routinely oppressed, and abuse was not reported to authorities.
Secrets We Keep: Pray Harder showcases exclusive audio obtained by Baker as part of his two-year investigation of Pastor Hollins’ teachings. Baker also secured testimony from ex-members who share intimate details of their lives growing up in a highly controlled environment, where a culture of intense surveillance meant everyone reported on each other and normal human urges such as affection and attraction were suppressed and replaced with rules, judgement, fasting and prayer.
According to Pastor Hollins, the answer to any hardship, ailment, fear or desire was simply to ‘Pray Harder’.
“It’s astonishing what these former members have shared with me,” said Richard. “The amount of human wreckage, particularly within families, is shocking and I’ve come away from several interviews kind of numb and in a daze.
“Celeste is a voice you’ll hear in the series. She first came to the church as a vulnerable young girl and later returned as a single mother looking for solace having escaped a world of drug addiction and gang violence. However, the oppressive and controlling nature of the ‘church’ under Noel Hollins meant it didn’t feel like a place of solace, and she became increasingly concerned for the wellbeing of her young autistic son after he fell victim to the church’s practice of using physical violence to discipline children. Now in her early 30s, Celeste has left the church and reconnected with other ex-members to speak out.”
LiSTNR Head of Factual, Clair Weaver, said: “While the podcast is shocking and revelatory, I hope it drives real change. We have strong principles that accurate journalism, combined with powerful and immersive audio storytelling, can have a lasting impact on society.
“Our goal with LiSTNR’s Factual docuseries is to use our audio storytelling skills to enable great journalists like Richard to publish their investigations in an impactful way that engages audiences and motivates them to call for change.”
All allegations and experiences in this podcast pertain to those under the control of the assembly of Pastor Noel Hollins. They do not relate to or represent the church under the current leadership of the Geelong Revival Centre.
Pastor Hollins died at age 93 earlier this year.
All nine episodes of Secrets We Keep: Pray Harder are now available exclusively on LiSTNR. Download the LiSTNR app and sign-up to listen for free.
This is the first owned and original LiSTNR podcast to be mixed in Dolby Atmos. While listening on regular headphones, Dolby Atmos creates a 3D sound environment, offering listeners a next-level sonic experience as they are immersed in the world of Secrets We Keep: Pray Harder.
Regarding the Dolby Atmos sound mixing technique, Head of Audio Production and Sound Design – LiSTNR Original Podcasts, Darcy Thomson said: “Mixing in Dolby Atmos has opened new possibilities for our creative audio storytelling at LiSTNR and enables us to work with spatial effects, atmospheres, and ultra directional sound to create unique, dynamic audio environments. Speaking in tongues has never sounded more real!”
The podcast series accompanies a special report by Richard Baker which appears in The Age today (paywall article)
9PODCASTS LAUNCHES KIDS CANCER CONVERSATIONS
WITH GEORGIE GARDNER
HELPING FAMILIES NAVIGATE THE CHILDHOOD CANCER JOURNEY
Every day in Australia, 3 families will hear the words: “Your child has cancer”.
In the daunting and unpredictable experience that follows diagnosis, a child needs as much stability and support from their family as possible. But when families are under pressure, it can be hard to hold it together, not only for their sick child but for the rest of the family.
In Kids Cancer Conversations, 9News Presenter and Redkite Board Director, Georgie Gardner, Australia’s leading childhood cancer support charity, Redkite, and the 9Podcasts team have created a podcast that aims to help, educate and bring a deeper understanding of childhood cancer. The guest-led podcast provides listeners with insightful stories shared by those having lived experience of a child with cancer, supported with expert information from professionals.
Nine has been working with Redkite through its Nine Cares program since 2019.
This initiative connects charities like Redkite with Nine’s audience, fostering meaningful conversations around various social issues. Through Nine Cares, essential support is provided to organisations and individuals in need, amplifying their voices and making a positive impact.
Georgie Gardner has been an active Ambassador for Redkite since 2000. Championing their work, acting as MC at fundraising events, and lending her voice to campaigns to raise awareness.
Watch Georgie discuss the Kids Cancer Conversations podcast on Today Extra here.
“When a child is diagnosed with cancer, it quickly becomes a family illness, because everyone is affected. It’s also incredibly isolating because few want to even contemplate something so bleak and terrifying. This podcast explores all aspects of childhood cancer, through raw and compelling storytelling. We want it to be a useful resource, offering help and hope, to ensure no one faces the childhood cancer journey alone”, said Gardner.
Redkite CEO Monique Keighery said, “Redkite is enormously proud of our partnership with Nine and our collaboration on this podcast. The raw and courageous storytelling throughout the series will take you through the highs and lows of a childhood cancer journey, providing a powerful resource for both impacted families and the broader community.”
As the result of new evidences uncovered in the podcast, WA Police has formed a new cold case taskforce to review the case and will provide an updated brief of evidence to Director of Public Prosecutions, 7News has reported.
ABC audiences grow in October podcast ranker
Audiences across the ABC’s podcast slate grew by 51,000 listeners in October according to the Triton Podcast ranker release today.
The ABC had more titles featured than any other publisher and was the third most listened to publisher in Australia last month.
October was a strong month for news titles and the ABC had the number 1 and number 2 most listened to news titles (ABC News Top Stories and News Top Stories). These titles also performed strongly in the overall list with ABC News Top Stories at number 3 position and ABC News Daily recording its biggest audience of the year landing at number 10.
The ABC’s most recent true crime series Unravel: Mr Big landed at number 39 on the October list after the full series was released.
Hosted by ABC reporter Alicia Bridges, Unravel: Mr Big investigates a secretive crime boss caught on tape touting his corrupt connections to police and the courts. But like the recording which sparked the investigation, nothing is what it seems.
ABC Director Audio Ben Latimer said: “The results from October once again demonstrate the ABC’s trusted role in delivering news and information to Australian audiences”.
“The ABC is now turning our focus to our summer broadcast plans to ensure audiences have enough first run and favourite content to see them through the break.”
The full Triton Australian Podcast Ranker can be found here.
Audiences can enjoy all the ABC’s podcasts for free and ad free on ABC listen.
The Australian Podcast Ranker is a regular monthly snapshot of Australia’s most popular podcasts. The Ranker has been reporting podcast listening in Australia since 2019 and includes a wide cross section of Australian podcast publishers, from both radio and non-radio backgrounds.
SBS wins Australian Podcast Publisher of the Year for third year running
An outstanding slate of multilingual, multicultural and First Nations content by its Audio, News, Television, and NITV teams has earned SBS the 2024 Australian Podcast Awards top accolade for the third consecutive year in an increasingly competitive landscape.
SBS’s distinctive podcast offering across a range of bold new topics has seen the hybrid-funded public broadcaster once again recognised as Publisher of the Year by the annual Australian Podcast Awards, with its Everything We Need and Grave Matters series winning this year’s climate and factual categories respectively. SBS was also a finalist in the business and education categories.
In addition to being crowned Australian Podcast Publisher of the Year 2024, SBS won gold for Everything We Need (Best Climate Podcast) and Grave Matters (Best Factual Podcast), while being a finalist for Cost of Living Secrets (Best Business Podcast), Should You Really Eat That? (Best Factual Podcast), and Learn English (Best Education Podcast).
“SBS is proud to be recognised as Australia’s premier producer of podcasts, giving a platform to new and exciting voices often otherwise underrepresented. Our storytelling in over 60 languages informs and entertains audiences about the nation’s diverse communities, building widespread connection and understanding. It’s truly an honour to scoop up this trifecta win,” said David Hua, Director of SBS Audio.
Reflecting an increasingly digital first approach to reaching audiences on their platforms of choice, SBS has achieved over 50 million podcast plays across more than 300 titles in 60+ languages in 2023-24 with content dedicated to elevating diverse perspectives and fostering social inclusion.
“SBS’s strong podcast offering over the past year has embraced many bold and sometimes taboo topics, ranging from death and dying in Grave Matters to untangling the social, cultural and nutritional confusion around the food and drink we consume in Should You Really Eat That?” said Hua.
“We also proudly launched the first of a new series aimed at reviving First Nations languages in Ngiyang by NITV Radio, strengthened household budgets in Cost of Living Secrets by SBS News, and entertained with companion podcast Alone Australia: The Podcast by SBS Audio/SBS Television.”
SBS teams at the Australian Podcast Awards 2024 in Sydney.
Beyond serving multilingual Australians with content in their language of choice, SBS’s podcast offering also supports the settlement journey of new migrants with free adult English language learning and practical information to aid full social and civic participation through SBS Learn English and Australia Explained.
“SBS’s podcast slate not only helps grow awareness of the contribution of a diversity of cultures to Australian society, but critically speaks to the changing nature of contemporary Australia with people increasingly wanting to hear their stories and experiences reflected in the content they consume,” said Davide Schiappapietra, SBS Head of Language Content.
Selected highlights of in-language podcasts in 2023-24 include She by SBS Mandarin which explores the lives of Chinese-Australian women; SBS Urdu’s A Costly Silence about domestic violence, SBS Portuguese’s O luto e a luta do imigrante about migratory grief, and Finding Freedom by SBS Persian which shares the stories of refugees and asylum seekers.
As part of its ongoing commitment to discovering and supporting diverse new voices and original ideas, SBS made a fourth public call-out for podcast pitches in 2024, while shortlisted projects from the 2023 callout were further developed and piloted with the SBS Audio team, including successful commissions Grand Gestures, Comedy Karma, and Why is Australia in Eurovision?
All SBS podcasts are available via the SBS Audio website and app which can be downloaded via the App Store for iOS and Google Play for Android. Selected titles are also available wherever you consume your podcasts and radio streams, including Apple Podcasts, LiSTNR, Spotify and TuneIn.
Ladies, We Need to Talk - hosted by Yumi Stynes - won Podcast of the Year.
https://www.instagram.com/yumichild/p/DCoZFnqhtgp/?hl=en&img_index=1
The full winners list:
Arts and Culture: Pitch Bleak, Posterboy Media
Best Host(s): Myf Warhurts and Zan Rowe, ABC/Double J
Best Podcast: Ladies, We Need To Talk, ABC
Branded Podcast: The Flying Doctor Podcast, DM Podcasts
Business: Interview Boss, Interview Boss
Climate: Everything We Need, SBS
Comedy: The Beautiful Nightmare, Franke Media
Commercial Campaign: Toni & Ryan Podcast, Hello Social Level 2
Daily: Full Story, Guardian Australia
Documentary: Breaking Badness, Audiocraft
Education: The Masterclass, University of Melbourne
Entertainment: The Pool Room with Tony Armstrong, iHeart
Factual: Grave Matters, SBS
Fiction: The Remains, Hooper-Duffin Ltd Pty
History: House of Skulls, Audible
Indigenous Podcast: Bloodlines to Country, East Coast Studio
Interview: Uncomfortable Questions with Josh Szeps, DM Podcasts
Kids: Play School: Ears On, ABC
Listeners’ Choice: Toni & Ryan Podcast, Hello Social Level 2
Network or Publisher: SBS
New Podcast: Find & Tell, iHeart & BlakCast
News & Current Affairs: 7am: The Fight for a Voice, The Saturday Paper Pty Ltd
Parenting: Touched Out!
Podcast Champion: First Things First, Nova Podcasts
Rising Star: Pearl Tan, Pearly Productions
Sex & Relationships: Ladies, We Need To Talk, ABC
Specialist: The Masterclass, University of Melbourne
Sport: The Pool Room with Tony Armstrong, iHeart
Spotlight: House of Skulls, Audible
True Crime: Unravel: Firebomb, ABC
Wellbeing: Young Blood – Men’s Mental Health, Young Blood Media
Ladies, We Need To Talk wins Podcast of the Year
The ABC received five gongs, including Podcast of the Year, at the 2024 Australian Podcast Awards overnight which celebrates the nation’s best podcasts and creators.
Ladies, We Need To Talk, presented by Yumi Stynes, took out the Grand Prix Podcast of the Year and the Sex and Relationships category award. The highest honour award recognises outstanding presentation, original research / writing, sound design and boundary-pushing material that showcases the very best of what Australian podcasting can achieve.
Presented by Yumi Stynes, Ladies, We Need To Talk also beat a strong shortlist including stablemate triple j’s The Hook Up to take home the category prize.
Myf Warhurst and Zan Rowe, two of Australia’s most respected and most loved music journalists and presenters won the Best Host(s) category for their audio offering Double J’s Bang On where they debrief about music, art, life and stuff.
Unravel Firebomb about Chinese restaurants being firebombed in Perth in the 1980’s took out the stiff competition, including ABC’s Stop and Search and Mamamia’s True Crime Conversations, to win the True Crime category award.
The ABC was also successful in the Kids category winning the award for Play School: Ears On, audio adventures made for the broadcaster’s littlest listeners.
ABC Director Audio, Ben Latimer said: “The ABC continues to deliver creative and innovative content for our listeners across all ages in the podcast space. To be recognised at these awards demonstrates the high-quality podcasts and storytelling the ABC delivers to Australian listeners.”
You can find all of the ABC’s podcasts, including radio, music and audiobooks, free on ABC listen.
Each new episode of The Last Voyage of the Rainbow Warrior is broadcast on RNZ National every Sunday at 7am.
LiSTNR previously represented BBC Podcasts in Australia.
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Hamish and Andy no longer Australia’s top podcast
Hamish and Andy have been knocked off the top of the Australian Podcast Ranker, as a new podcast from The Guardian enjoys a top debut.
Casefile is once again Australia’s most-listened-to podcast, with 2.1 million downloads for the month of November, and 879,550 listeners. Hamish and Andy has slipped to second, while ABC News Top Stories has landed at #3, albeit in a month that saw the broadcaster upload 398 new episodes of that particular show.
LiSTNR WRAPS 2024 AS AUSTRALIA’S #1 SALES REPRESENTATION PODCAST NETWORK
LiSTNR has wrapped up 2024, retaining its position as Australia’s #1 Sales and Representation Podcast Network recording 7,124,155 monthly listeners^, according to the November Australian Podcast Ranker results. With ongoing growth and advancements in podcast monetisation, LiSTNR continues to lead commercial podcasting in Australia.
Adoption of LiSTNR’s world-class AdTech Hub continues to drive growth, achieving an impressive 166% year-on-year increase in the number of podcast campaigns utilising its advanced capabilities. The AdTech Hub clearly differentiates LiSTNR from local competitors, delivering cutting-edge advancements in digital audio advertising. Combining effectiveness with efficiency, the AdTech Hub has delivered significant ROI for advertisers through innovative tools like Dynamic Creative Optimisation (DCO) based on age, gender, fuel prices, and live contests; enhanced audience targeting with proprietary conversational tools; and Advertiser Data Matching via clean room solutions.
The depth and quality of LiSTNR’s Podcast Sales Network continues to shine, with 62 podcasts ranked within the Top 200 on the Podcast Ranker*, the most of any network. Popular podcasts in the top 50 include Hamish & Andy, Happy Hour with Lucy & Nikki, Crime Junkie, It’s A Lot with Abbie Chatfield, SmartLess, The Howie Games, and The Mel Robbins Podcast.
In November, several standout original podcasting titles demonstrated exceptional growth, including KICPOD growing its audience by 28.4% month-on-month to record 158,751 monthly listeners*. The Briefing also grew 11.6% to increase its audience to 157,475 monthly listeners*. Taking listeners through the wacky world of sport and animals, Bizarre with Mick Molloy and Titus O’Reilly grew its audience by 12.5% growth to 117,518 monthly listeners*. Further strengthening its lineup, LiSTNR will welcome The Imperfects to its sales network in January 2024, adding another premium title to its expanding slate.
Executive Head of LiSTNR Audience and Growth, Grant Tothill, said: “It’s great to see the gap between audience and monetisation starting to narrow. With 70% of podcast advertising now involving some form of AdTech, LiSTNR is well positioned to continue to drive the commercial podcast marketplace.
“Creating premium podcasts with our talented creators has always been a part of our DNA. It’s great to see audience growth month on month with some of our titles and for others to retain their audiences, helping us to continue to be the number one podcast sales network in Australia,” Tothill concluded.
Sources:
*Australian Podcast Ranker Top 200 Podcasts – November 2024
*** All Australian Podcast Ranker Top 200 Podcasts – November 2024*
^ Australian Podcast Ranker – Top Sales Representatives – November 2024
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The ABC Tennis Podcast is back for 2025, ahead of the Australian Open. This year it is hosted by Lauren Bordin (replacing Catherine Murphy), John Millman and John Alexander. The first episode is now available.