Do you think CBS might change the name to something like “Eye” or “The Eye”, since NBC call their streaming service Peacock?
I reckon they’ll utilise the Showtime name in some way.
It crossed my mind that they could use something like “eyeC” considering they just launched an offering for advertisers branded as “eyeQ”.
ViacomCBS said the service will be “competitively priced” and has ambitions to take on market stalwarts, including Netflix and Amazon. It will cater to viewers of all ages by tapping into Viacom and CBS’s annual content spend of $13BN, as well as their combined archive of 140,000 TV episodes and 40,000 films.
Among the streamer’s lineup will be new originals, such as Showtime’s Halo and American Rust ; kids TV series including Nickelodeon’s SpongeBob SquarePants spin-off Kamp Koral ; series like Twin Peaks and Dexter ; and classic films. Originals from ViacomCBS International Studios will also feature. ViacomCBS will honor licensing deals with third parties for existing series, such as Billions .
https://twitter.com/ViacomCBS/status/1291358415428648960?s=20
From the ViacomCBS press release:
10 All Access is available on the Fetch Mighty box, so the renamed service will presumably still be on Fetch. I wonder if it could appear as an option on the Foxtel iQ4.
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VCNI To Launch A Premium SVOD Service For Audiences Of All Ages With A Super-Sized Selection Of The Best ViacomCBS Content
- Service will premiere SHOWTIME® exclusively alongside CBS All Access originals
- International roll-out from Q1 2021 – priority markets Australia, Latin America, Nordics
- Roll-out in parallel with ongoing expansion of free streaming service, Pluto TV
As announced on the ViacomCBS Q2 Earnings call earlier today, ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc. (NASDAQ: VIAC), is launching a premium streaming service internationally, appealing to audiences of all ages with a competitively priced and super-sized selection of ‘must-see’ exclusives, premieres and box-sets from ViacomCBS’s much-loved entertainment brands.
The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust . CBS All Access originals will also premiere exclusively on the new service, such as Guilty Party and The Harper House . Building a bespoke content offering in select major territories from launch, the service will also combine movies from Paramount Pictures and premieres and box sets from Comedy Central, MTV, Nickelodeon and Paramount Network, as well as originals from ViacomCBS International Studios in some markets.
The new SVOD service will target on-demand audiences of all ages by combining blockbuster and classic movies, premium scripted series, kids, comedy and entertainment, reality and specialist factual content and will eventually aim to match or exceed other streaming services with a selection of thousands of hours of content in every market.
David Lynn, President and CEO of VCNI, commented, “Launching a super-sized premium streaming service will be a game-changer for ViacomCBS and can help us become as powerful a player in international streaming as we are in linear TV. We will market a world-class content offering at a very competitive price, and we’re convinced it will have significant appeal for audiences everywhere and strong growth potential in every market.”
Launch priority will be given in 2021 to fast-growing OTT markets where ViacomCBS has identified the opportunity to become a leader in paid-for streaming based on its competitive position. These include: Australia, where its existing 10 All Access service will be rebranded and significantly expanded; Latin America, including Argentina, Brazil and Mexico; and, the Nordic countries.
ViacomCBS will work with existing distribution partners, as well as new distributors, to market the service to their subscribers, as well as retailing the service D2C.
Making best use of ViacomCBS’s unrivalled TV and film libraries and its global original content pipelines, the service will utilise the technology and platform that powers CBS All Access. The roll-out will be executed using ViacomCBS’s existing international infrastructure, which spans offices in more than 30 countries, to improve cost-efficiency and allow investment to be focused on-screen.
Pierluigi Gazzolo, President, Streaming for VCNI, added: “With more than 200 million new streaming subscriptions due to come online internationally by 2025, we’re very confident we can build a meaningful subscriber base in the next few years. ViacomCBS is one of a very small handful of elite content companies with broad enough content pipelines and deep enough content libraries to lead in all segments of the video entertainment market.”
The international launch of the new streaming service will progress in parallel to the ongoing roll-out of ViacomCBS’s free streaming service, Pluto TV, which recently debuted across Spanish-speaking Latin America countries, following previous launches in the UK and Germany. Having enjoyed phenomenal early growth in Latin America, the service has plans to expand into Brazil and Spain by the end of 2020 and France and Italy in 2021.
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So Showtime is definitely moving ? Wouldn’t they lose subscribers who watch it on Stan? They never tell us how many subscribers subscribe to 10AA in Australia…
So that means the end of 4k Showtime content? as the variety article says
"The platform, powered by the same tech used for CBS All Access…
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I remember when 10AA launched had to find the missing episodes of the 2008 BH90210 elsewhere as it was missing and also couldn’t watch all of Everybody Hates Chris from memory they started at ep2.
We only know as much as you do.
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Guess we will have to wait and see, not much Showtime content on Stan these days anyway…
The Financial Times has reported that the new name for CBS All Access could be Paramount+.
Source:
I can’t even off the top of my head, think of a tent pole Paramount movie/property.
A name like Paramount+ won’t draw in the subscribers like Disney+ or HBOMax.
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Star Trek. Mission: Impossible.
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I think they would be planning to turn the name Into something: like Peacock, Netflix, Hulu, Stan
Rather than piggy backing on an existing brand: HBOmax, Disney+ etc
How about Eye Plus?
Someone suggested TV Land which I like, a cable channel of theirs in the US but a great name.
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Sounds like an optical retail chain 
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Mountain would be a good name for a CBS/Paramount streaming service.
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I don’t like the idea of them going down the (name)+ or plus realm like Disney/Apple etc.
Paramount doesn’t hold much credit either IMO, both in terms of being a catchy name like Netflix, Hulu etc or being overly recognizable for their existing movie studios / tv network.
They need something new and fresh that will resonate with audiences.
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would love to see a TV Land like streaming service with lots of old shows from the 1950s to the 1980s, I’d subscribe to that!
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Every episode of Cheers and Season 1 and 2 of Charmed (2018) going to Stan next month… Another 2 10 All Access titles going to a third party … So CBS really has “plans” out here that don’t involve selling off their content?
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