What the hell…
Network 10 and Braze partner up
Network 10 is upping the ante with customer communication announcing a partnership with global customer engagement platform, Braze.
The partnership allows 10 to engage with its audience through more creative, innovative and targeted digital marketing channels across email, web and mobile. This includes messaging through push notifications and more targeted email newsletter communication, at scale.
Network 10’s general manager, digital Liz Baldwin said: “We’re continuing to invest in growing our audiences across our digital brands 10 Play, 10 All Access and 10 Daily. To do this, delivering a top-notch user experience is essential. Through our partnership with Braze, we’re able to create deeper relationships with our audiences so they can have an optimised and personalised experience across our ecosystem.
“We can now easily capture a person’s interest or intent and activate this user across our platforms with content that is relevant to them. It’s exciting for us, for our members and for our advertisers who we can easily collaborate with to target specific audiences for their campaigns in ways and at times these audiences want to be communicated with.”
Other Braze clients include KFC, Canva, Fox Networks, Telstra and more.
Braze’s senior vice-president of global alliances Matt McRoberts said: “We’re excited to welcome Network 10 to the existing network of brands recognising the value of digital customer engagement in the Australia region.”
Ms Baldwin continued: “We’ve continually said that we are accelerating our data solutions. Our partnership with Braze is another step forward in delivering this strategy.”
Network 10’s partnership with Braze follows partnerships with other leading data technology providers including Tealium and Lotame.
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Nunez needs to step in and take more control, and we are yet to see any fruit from the “testing ground”
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I’m quite convinced Trial By Kyle is going to save the network.
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The fact that MAFS could top ratings, wouldn’t surprise me if by any virtue, Trial By Kyle will succeed in some metric.
CBS needs to have their successful programmers teach 10’s programmers a lesson in what to produce, when to produce and air it and include a variety of new programs rather than the same old.
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I think Kyle is quite convinced that his new show will save the network 
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An interesting read here.
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10 and 10 Bold have been a success but 10 Peach is a flop.
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Network 10 re-signs Telaria
Network 10 has signalled a bigger focus on video advertising by announcing an expanded partnership with video advertising management platform Telaria. The partnership will see Telaria continue to represent 10 as its full service supply-side video programmatic partner.
Network 10’s director of 10 Interactive Christian Williams said: “We’re producing amazing video content on 10 Daily and 10 Play as premium, brand-safe and 100% viewable environments. It’s fantastic that we’re able to better monetise these assets with Telaria.
“The partnership gives us an additional touchpoint in market. While our sales team remain focused on selling our multi-platform 10 assets, Telaria will ensure our premium video inventory is more visible and more easily accessible to advertisers.”
As part of the partnership, 10 also receives access to Telaria’s Video Management Platform (VMP) which provides real-time reporting and deeper insights across all video formats and screens, driving better data-driven business decisions.
Christian continued: “It’s important that our viewers have a high quality ad experience when they engage with our content and that our advertisers have full transparency with their video spend. Telaria’s VMP enables this experience across all our video assets.”
Telaria’s senior vice president of APAC Juliette Stead said: “We are delighted to renew our partnership with 10. Smart investments in technology, people and a rich content portfolio put them in a strong position for success. As advertiser and audience demand for BVOD (broadcast video on demand) grows, our collaborative efforts with 10 will ensure a rich and rewarding experience for viewers and brands alike."
10’s partnership with Telaria continues 10’s focus on boosting its digital and data capabilities since moving its sales function back in-house. The partnership follows previously announced partnerships with Tealium, Lotame and Braze.
From The Australian, as shown in this mornings Mediaweek.
TX Australia sale a challenge for 10, as network reports profit
The forced loss of Network Ten’s stake in the commercial free-to-air broadcaster’s services business TX Australia remains in play, even as the third-placed television station roars back into profit, reports The Australian’s Andrew White.
Five months after a court blocked a cheeky attempt by the Nine and Seven networks to buy Ten’s one-third stake for $1 dollar was blocked by the Supreme Court of NSW, a formal valuation for a deal is still being worked out.
But it’s believed both Seven and Nine are intent on enforcing their rights to buy the stake, subject to a final valuation being reached.
The loss of the stake would add new costs to Ten because it would then have to start paying the company for those services.
In financial accounts for 2018 that were lodged with the Australian Securities and Investments Commission last week, Ten said the stake could be sold to the other two 33.3% shareholders or another party.
The accounts show that Ten returned to profit last year after its 2017 bankruptcy drenched the company in red ink.
Net profit was $72.65m, against a $351.57m loss in 2017, when the company was placed in administration and subsequently bought by the CBS Network of the US.
Revenue edged nearly $9m higher to $668.99m.
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10 beefs up digital sales
Network 10 is continuing to grow its digital sales capability with two key appointments:
Josh Slighting has been appointed head of digital audience responsible for managing 10’s data and analytics team, working closely with the Digital and Sales teams. He will report to Network 10’s general manager of data, insights and analytics Gareth Tomlin.
Ashton De Santis has been appointed head of video ad product and technology, responsible for the advancement of 10 Interactive’s ad platform executions and integrations, as well as its video and display ad products. He will report to CBS Interactive’s vice president of video monetisation and operations Jarred Wilichinsky, working closely with the 10 Interactive and CBS Interactive teams.
Network 10’s chief sales officer Rod Prosser said: “With the Network 10 sales team now firmly in-house, we’re continuing to build specialist capabilities to make sure we can offer clients the best, most effective and creative multi-platform campaign solutions to reach our valuable under 50s audience.
“The additions of Josh and Ashton continue our strategy to build a world-class digital and data capability here at 10, one that brings all functions across the company together – from sales to product, content to technology. Josh is an expert in data and technology and Ashton brings with him fantastic global digital platform experience. We have some really good momentum in the market and it’s to be welcoming them to the team as we continue the momentum.”
Josh Slighting
Josh Slighting has spent the last 10 years in various consulting roles, specialising in data and technology in marketing and advertising. He has worked for companies such as Acxiom, Publicis and as an independent consultant.
Josh said: “With the level of investment in digital and data underway at 10, it’s a fantastic time to be joining the team. The pace of innovation across the media industry has really elevated the value and role of data and technology. I’m excited to help develop this further at 10, joining a very passionate and ambitious team.”
Ashton De Santis
Ashton will return to 10 from Oath/Verizon Media where he has spent the last two years, most recently as head of publisher services, ANZ. He joined Oath from AOL where he led programmatic video and TV. Prior to AOL, Mr De Santis spent five years at 10 in sales system support responsible for campaign management and effectiveness.
Ashton said: “I spent an amazing five years at the start of my career with 10 and I’m really excited to be returning in this new role. Digital ad products continue to innovate and evolve at a rapid pace and 10 wants its digital sales capability to be industry-leading in this area. It’s a great opportunity to be part of this exciting change.”
Seven and Nine have given notice of their intention to buy Ten’s 33.33% share in TX Australia for $11 million each, the SMH is reporting, after PWC ascribed a value for the company. There is no word yet whether Ten will stay with TX Australia for transmission services or take their business to Broadcast Australia.
10 aired one of its Intensify promos last night during MasterChef fronted by Angela Bishop promoting it’s 6th annual advertising seminars in each capital city.
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Gotta stress the “ten” part of intensify.
the logo’s always been like that
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Network 10 digital data: This is kind of a big data deal…
Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10’s own rich first-party data and boosted by 10’s partnership with Lotame.
From 1 July, 10 will have the critical mass of an addressable cross-device audience on web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.
Network 10’s chief sales officer Rod Prosser said: “When we moved our sales team back in-house only six months ago, developing a sophisticated data strategy and rolling it out in market as fast as possible was a top priority. The great thing about our data strategy is that it is not burdened by legacy.
“The team has done a brilliant job accelerating this strategy and I’m really pleased that in just over a month, we will be able to take this solution to market.”
From July, the segments advertisers will be able to access with 10 will also include demographic information, household composition and lifestyle interests.
Network 10’s general manager data insights & analytics Gareth Tomlin said: “Our strongest asset is our under 50s audience. They engage with media differently. With our data solution, we will be combining the shows they love, the content they consume and how and when they watch these shows with Lotame’s extensive third- party data sets, one of the biggest in the world.
“We’ll continue to build richer segments through new data partnerships in the coming months. These audiences will be available across 10’s digital ecosystem and will give advertisers the ability to leverage their own data into 10’s ecosystem.”
10 Play is having its biggest year ever, with broadcast video on-demand viewing UP 57 per cent from the same point in 2018, while 10 Daily had its biggest month ever in April 2019. It recently launched in Nielsen Digital Content Ratings with a monthly unique audience of 716,073 unique visitors.
Over the past six months, 10 has announced technology partnerships with Tealium, Lotame, Braze and Telaria to support its data strategy.
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10 promotes Sophie Hicks Lloyd to director of digital sales
Network 10 continues to increase focus on digital
Network 10 is continuing its investment in digital capabilities with the promotion of Sophie Hicks Lloyd to > director of digital sales.
Sophie was previously 10’s head of content, marketing and commercial partnerships. Over the coming weeks, she will start transitioning to her new role with her appointment effective from 17 June. Sophie will report to 10’s chief sales officer Rod Prosser.
As director of digital sales, Sophie is responsible for sales revenue across 10’s digital platforms including live streaming and broadcast video on-demand platform 10 Play, news website 10 Daily and podcasting platform 10 Speaks. She will also oversee 10’s programmatic capability.
Rod said: “Digital continues to be a key area for our business and our digital platforms are, put simply, going off. The appointment of Sophie continues our focus on building digital sales capabilities to support our growing digital audience, investment in digital platforms and upcoming data launch.
“Sophie is an exceptionally talented digital media sales professional and I’m really pleased to have her abilities focused in this important role.”
Sophie has almost 20 years in digital sales, marketing and strategy. She joined 10 in 2016 and in the role as head of content, marketing and commercial partnerships, she led 10 Play’s marketing and content teams including responsibility of the platform’s commercial partnerships. Prior to 10, Sophie was at BT Financial Group for four years in various digital strategy, marketing and sales roles.
Sophie also spent over a decade at Fairfax Media in senior sales roles, including as display sales director leading the sales team responsible for The Sydney Morning Herald and The Sun Herald.
On her appointment, Sophie said: “It’s a fantastic time to be at 10. With some serious investment in digital happening at this company, combined with sales back in-house, it’s so exciting to be stepping into this role.
“Last year, 10 Play achieved its biggest year ever and in April, 10 Daily recorded its highest audience since it launched. I was fortunate to have played a key role in launching 10 Speaks earlier
10 announced they’re moving transmission from TX Australia to Broadcast Australia, effective immediately.
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That could lead to a merger between TX Australia and NPC Media I reckon, if you control playout to transmission it’d be a good fit.
I may be wrong but that’s how I see it.
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