Anyone know if there is a stream of the upfronts tomorrow? I know there was a couple of years ago…
The last few years there wasn’t so i doubt it.
Don’t think so.
They’re calling it an intimate gathering so I doubt there’d be a stream where hundreds of people can watch them lol.
2022 there was. I remember watching it as they started with a parody of hunted ( I remember Sarah Harris saying she had been hiding out for years on Studio 10 
). But fair enough, there probably isnt.
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Probably too much hassle when advertisers and media will be at the in person event these days since there is no pandemic. Only people I can think who would be interested in a live stream are those in the press who can’t afford a flight to Sydney, and us here 
.
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The federal court will allow Bruce Lehrman to appeal his deformation case.
Mods feel free to remove if not appropriate for this thread
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Paramount Global posted mixed third quarter financial numbers as its TV and film divisions dipped, but bosses are pointing to solid subscription growth and profits at Paramount+ and cost reductions as signs their plan is “working.”
Revenues for Q3 were $6.73 billion, down 6% year-on-year, but adjusted earnings per share were up 63% at 49 cents, outperforming expectations.
Direct-to-consumer revenue was a particular high spot, up 10%, with Paramount+ adding 3.5 million subscribers to push its total up to 72 million and solidify its spot as the fourth-largest global SVOD streamer.
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Guess they are hoping it isn’t a False Start 2025 instead
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Paramount Australia And FreeWheel Partnership Paves The Way For Paramount Connect.
Paramount Australia has reached a key milestone in its business and technology transformation with the commencement of a market-first partnership with FreeWheel, a Comcast Company and leading global technology platform for the premium video advertising industry.
The transition to FreeWheel is designed to unlock a single-entry point for advertisers to engage total TV planning, trading and measurement via Paramount Connect.
The Paramount+ ad tier has already migrated to the FreeWheel technology platform, with 10 Play set to integrate in January 2025, commencing the first phase of Paramount Connect and access to a unified digital ecosystem.
Building on the success of a global Paramount FreeWheel partnership, tried and tested proprietary technology solutions will be rolled out locally to meet key advertiser priorities with a best-in-class, end-to-end management platform encompassing FreeWheel’s premium video ad server and SSP.
Lee Sears, President International Markets Ad Sales, Paramount, said this partnership extends Paramount’s proven global technology strategy, utilises international expertise and will meet local Australian market requirements.
“Our strategic partnership with FreeWheel aligns with our global vision to deliver unified advertising experiences for advertisers with cutting edge, powerful and fit-for-purpose technology that harnesses the unique attributes of both digital and linear TV.
“Its successful implementation in the UK, US and Canada has delivered significant media efficiencies and effectiveness for our advertisers that we know will also benefit the Australian market.”
FreeWheel’s innovative advertising platform streamlines and connects how ads are managed and delivered, giving greater control and transparency to maximise the impact of advertiser investment.
Tess O’Brien, Managing Director, Australia & New Zealand on behalf of FreeWheel said: “We’re really excited to broaden our global partnership with Paramount and offer our extensive expertise to give Australian viewers a superior and tailored ad experience.
“At FreeWheel, we are focused on helping brands and agencies tap into the incredible potential of total TV advertising and reduce the complexity in today’s TV ecosystem, while also giving publishers the tools and control to effectively monetise their content. Our integrated ad management platform allows publishers to do just that – holistically consider the full pool of demand and effectively drive advertising outcomes for advertisers.”
Rod Prosser, Chief Sales Officer, Paramount Australia said: “FreeWheel enables the Paramount Connect gateway providing advertisers with access to high quality, scalable and addressable audiences, viewing our vast library of unrivalled global and local premium content, across our unified streaming platforms.
“Starting with our digital ecosystem initially, with linear to follow soon, advertisers will also have greater inventory control and flexibility plus capacity for advanced contextual, premium and dynamic ad experiences.”
The combination of Paramount’s proven proprietary modules and FreeWheel’s technology, offers extensive benefits to advertising campaigns.
- Unified Platform: FreeWheel centralises inventory management across all screens and deal types providing a single-entry point for advertisers to deliver seamless, multi-platform campaigns underpinned by truly unified ad decisions.
- Greater advertiser control: The platform offers market-leading inventory controls, including live TV and video on demand, enabling advertisers to maximise their investment and impact across Paramount’s ecosystem.
- Addressable audiences at scale: Proprietary modules support connection of audiences based on declared identifiers providing sophisticated, addressable targeting using data-driven insights to reach the right audience in the right context on the right platform, wherever they are watching Paramount content.
- Contextual capability: FreeWheel unlocks contextual premium advertising solutions fuelling Paramount’s data-led contextual advertising suite at the ad pod level. FreeWheel also supports diverse ad formats leveraging dynamic ad insertion (DAI) to enhance user experience while optimising ad delivery.
- Flexible and first-to-market premium ad experiences : Market-leading proprietary ad products have been developed to unify Paramount’s video offering and provide seamless advertiser access to our extensive global and local content portfolio via a simple, scalable solution that delivers relevance at scale.
Paramount Australia will host a series of agency engagement sessions offering an in-depth exploration of the technology and its unique opportunities and discuss advertisers’ needs ensuring a collaborative, informed and smooth transition to the new technology.
Rod added: “Our primary focus is on educating stakeholders and collaborating with our partners to ideate effectively so they can fully grasp the scale of the opportunity with Paramount Connect and obtain maximum benefit.”
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Speaking at the VLV Conference, Rose stressed she can’t comment on the ongoing $8B sale, which should complete in the first half of next year, but posited: “Paramount is being sold to another owner and therefore Channel 5 is being sold with it, we are part of that ecosystem.” Chatter has abound since Paramount went on the block over the future of the American giant’s local international channels, which includes Australia’s Network 10.
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Looks like 10 have written down the value of their tv licenses to $0. Causing a massive loss of $322m this past year according to the AFR. Apparently well positioned for the streaming age given their Paramount Global ownership. Who knows where they end up in a few years.
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In commentary accompanying its accounts, Ten said it was “making strategic investments in content and digital platforms to meet shifting audience demands”, and was “optimistic about the future supported by its strong content offering and a focus on digital transformation”.
Ten’s accounts show it recorded $530 million in revenues over the 12 months, down from $675 million one year earlier. Its television licences were written down to zero from $130.3 million in 2022.
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Revenues really taking a hit there. They haven’t really had a bonafide tv hit in years. They’re losing every night to the ABC. It really is a disaster. They just can’t write the advertising revenue to survive. It’s a shame given their programming is better than seven or nine.
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Maybe, if Paramount treated them better with more money, or they got sold to a better ownership then maybe.
I agree, 10 does have a much better catalogue of shows than either 7 or 9.
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The AFR article seems to suggest it happened in 2022 - have they delayed the loss somehow or are these old results?
It’s probably not that surprising, given that most other media companies had written down or impaired the value of their licences on their balance sheets over the last few years (I’m not sure if anyone had written it down to zero, though).
Now Paramount’s ownership has been fairly well settled, you’ve got to think they’ll start to look a bit closer at how the business is performing.