Australia has 25 million. Britain has 67 million. More than a third but we make a lot less than a third of the programs they make.
Also, Channel 10 rates significantly higher than Channel 5 and 10âa share of the advertising revenue market would be considerably higher than 5âs too
Channel 5 rates about a 4.5% share and 5/5 Select / 5 USA / 5 Star / 5 Action total Network is around 6.8%
Thatâs considerably lower than 10s share
Australiaâs tv ad market is worth $4 billion, UKs is about $12 billion
Very rough back of envelope maths:
Channel 5 potential ad revenue $800 million
Channel 10 potential ad revenue $1 billion
So the âUK has a population 3 times larger and can afford to make More UK contentâ argument is some what balanced out by the âChannel 10 rates 3x higher than Channel 5 and makes more in ad revenue than 5, despite the smaller population baseâ argument
Channel 5 and even a lot of the multi channels are largely 100% local British content 4pm-midnight
Thereâs no doubt Channel 10 under spends on original content taking into account the size of its ratings / ad revenue share to 5s. Even with the population of Oz being 1/3 the UK - 10 gets more viewers and possibly a larger revenue in ad dollars
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Channel 5 is a fastest growing channel in the UK based on ratings that soon to overtake 10 because they are regulated by the PSB model whereas Network 10 ratings is declining because in the past they have to compete with Seven and Nine for the ratings and the ad revenue is declining
But imagine if Paramount actually invested some much needed cash into 10⌠it might be more competitive, especially in news and sport.
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10 network share is around 3 times that of 5s network share.
(15% v 5%)
5 wonât come anywhere near a 15% share - ever.
By what measure is 5 soon to overtake 10?
How does the UKs Public service model benefit them compared to 10?
Ad revenue in UK is also declining
Itâs not just as simple as investing in sports and news, thatâs a long term and expensive exercise for them. To what, compete with 7 & 9? They canât and wonât.
Just look how 10 missed out on the cricket rights, and more importantly what key sporting rights can they realistically pick up? Sure, they may get a seat at the table but they wonât be taken seriously.
Look at the news revolutions, they werenât perfect but they had some solid talent and produced a shit load more news output than they did now and it wasnât profitable. News is not important to them, that is very clear.
10 can and should be the entertainment network and offering a point of difference when it comes to what we see on air, and thatâs where they need to invest their time and money.
10 can have a look at the AFL rights when they come up as they expire at the end of 2024 season.
But itâs not just a network. Itâs a streamer as well. They monetize streaming through subscriptions. They can also make money from other day parts other than 7:30-9pm. They only program 90mins-120mins a day.
They need to diversify and have a multi pronged approach that can be monetized across multiple platforms. Thinking of it as one channel plus 3 multis is short sighted at best.
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What is the PSB Model?
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All true.
ButâŚ
Paramount Global is about to launch Paramount + in UK with around 10 new UK originals at launch. On top of this Paramount Global funds Channel 5 and the Multis to the degree that almost all programming is British content 4pm-11pm across 5 and the Multis (5USA being the exception)
They do thus even though Channel 5âs share is 1/3 of 10s
Paramount Global and 10 underinvest in Australian content on 10/Multis. There is no doubt.
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There are many flaws in 10âs programming slate, but when they canât even invest in enough primetime programming to run year round - why would you want then to invest in other day parts? The others have that well and truly covered.
My point was that funneling limited funds into additional news and sport is not the way forward for them, theyâre not known to be consistent and reliable in this area so it just doesnât make commercial sense.
The best way they can remain profitable is to do more of what theyâre already doing and do it better - continue diversifying their early evening schedule year round, develop new 8:30 unscripted shows, invest in more premium drama that can be multi-platform and take more calculated risks with new ideas.
They absolutely need to invest in new content year round, thatâs undeniable.
You are still thinking linear. They are more than a linear network. They need content for all their platforms not just prime time. It is a multi pronged approach to make money across all platforms. They can not be profitable by just being a linear network that programs 2 hours of prime time.
The PSB is long and proud gradation in the with with homegrown programmes, deliveries serious news content to commercial TV news from ITN and much distinct content BBC, ITV, Channel 4 and Channel 5 have the status, regardless the Brits are still watching too many BBC One and ITV shows no wonder why C5 have lower ratings
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There is no way Paramount/10 could afford the full rights package or even just the FTA component Seven has now.
Their best chance would be to acquire one weekly timeslot, e.g. Thursday Night Football and build it into an event, similar to NFL on US networks.
Very little detail there except for some news to come over the next 12-18 months for clients.
Paramount And Twitterâs Global Deal Launches In Australia
Commercial Amplification Partnership Features Content Commitment Boasting A Portfolio Of Brands Across Events, Entertainment, News And Sport.
Paramount Australia and New Zealand (ANZ) and Twitter today announced a local extension of their multi-year global agreement to deliver premium digital content around Paramount ANZâs biggest live events, hit shows and iconic franchises from the companyâs Australian portfolio of brands, including Network 10, Paramount+, MTV and Nickelodeon.
Tentpole programs and key sporting events will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitterâs Amplify program, which marries Paramountâs premium video with Twitterâs paid reach and targeting.
Paramount ANZ will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments.
Paramount ANZâs partnership with Twitter allows customers to join the conversation and engage directly with Paramount ANZâs young fans when they are discussing key cultural moments including live events, entertainment, news and sport.
Rod Prosser, Chief Sales Officer, Paramount ANZ, said: "We are excited to be extending Paramount and Twitterâs global deal with our premium Australian content and fan base. The full scale of our Australian brands, including Network 10, Paramount+, MTV, and Nickelodeon, together with Twitter, magnifies the scope of our valued partnership.
âWe are now able to give our Australian customers access to innovative digital content experiences and culture-defining moments across the best of Paramount ANZâs live events, entertainment, news and sport. Our premium content draws unparalleled engagement and talkability, consistently trending on Twitter and demonstrating that fandom and engagement is amplified across platforms.â
Angus Keene, Managing Director of Twitter, Australia & New Zealand, shared: âWe are thrilled to be partnering with Paramount Australia and New Zealand. For binge watchers, sport fans and reality TV enthusiasts, Twitter is the second screen for TV conversations. Just in the last year, we have seen an increase of 127% in Tweet conversations around the A-League.
âPeople turn to Twitter to supplement their TV viewing experience, whether itâs getting pumped for the next soccer match or watching sneak peeks before the next episode airs. It all truly happens on Twitter.â
The partnership currently covers all global markets in which Twitter and Paramount operate.
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Screen Queensland and Network 10 Launch Placement Program For Emerging First Nations Film & Television Talent
Screen Queensland and Network 10 have partnered to offer four emerging First Nations film and television practitioners the opportunity to produce their own Community Service Announcements (CSA) â 60-second television segments â in Queensland, followed by a six-month mentorship program.
Suitable for graduates and early-career screen professionals, the first phase of the Screen Queensland and Network 10 First Nations Skills Placement and Mentorship will be a paid, four-week placement with executives from Network 10 to write, produce and edit a 60-second CSA about Aboriginal and Torres Strait Islander culture.
Following the placement, recipients will undertake a remote six-month mentorship with Network 10 experts in the form of monthly support, to provide applicants with invaluable guidance in building a career in the television sector.
Screen Queensland Chief Creative Officer Dr Belinda Burns said the initiative is part of the state screen agencyâs delivery of the Aboriginal and Torres Strait Islander Strategy, and a commitment to nurturing fresh, diverse talent in the state.
âProviding training and career development opportunities, at all experience levels, is integral to supporting Aboriginal and Torres Strait Islander screen practitioners in gaining the skills, networks and credits to launch successful, long-term careers,â said Dr Burns.
âScreen Queensland and Network 10 are both proud members of the Screen Diversity and Inclusion Network (SDIN); which stands as a commitment to address inequity head-on and be proactive changemakers towards achieving a fairer, more representative industry, locally and globally.
âWe look forward to seeing these CSA segments broadcast on Network 10, showcasing First Nations talent, stories and perspectives across the nation.â
Aboriginal and Torres Strait Islander practitioners Queensland-wide are eligible to apply. Screen Queensland will cover costs for travel, accommodation and per diems for recipients to partake in production, as part of the four-week placement. Development, pre-production and post-production will take place remotely.
Network 10âs Senior Vice President, Programming and Content Daniel Monaghan said the initiative is perfect for filmmakers with a passion for creating and sharing their own stories.
âThis is a wonderful opportunity for us at Paramount to discover potential future employees who will make our business and content unique, stronger, and internationally successful, or if not with us, to give candidates the skills they need to progress further along their own career path,â said Monaghan.
âWe want to assist in developing technical skills and on-the-job experiences that will enhance their style and allow them to write and produce content in their own voice â we want to give candidates the tools necessary to strive in a creative industry, and hope this is just the beginning of an ongoing professional partnership.â
Network 10 production will work with Queensland Parks and Wildlife Service and the Queensland Indigenous Land and Sea Rangers to highlight engaging projects and stories from communities around Queensland.
Speaker of the Queensland Parliament, Member for Mulgrave and Far North Queensland Screen Champion Curtis Pitt said that conducting the placement in Cairns supports the Governmentâs strategic plan for Far North Queensland, to further grow the region as a national screen production hub.
âThe North Queensland Regional Program, which enters its first year in 2022, is about building the local skills, networks and facilities for the region to export our locally-made screen productions nationally and internationally, and attract valuable film and television production here to our picturesque, tropical backyard,â said Mr Pitt.
âConstruction of the brand-new Screen Queensland Studios: Cairns commences soon, and will be perfectly suited for television production and more when completed next year.â
Screen Queensland is currently developing a three-year Diversity Plan, with the state agencyâs Equity & Diversity Taskforce, which will outline key objectives, actions, responsibilities, timeframes and outcomes towards establishing a more inclusive screen industry in Queensland.
Applications for the Screen Queensland and Network 10 First Nations Skills Placement and Mentorship are now open at screenqueensland.com.au. Applications close Friday 17 June, 5pm AEST.
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10 only own one station in Queensland - in Brisbane. SCA stations in regional Queensland have no obligation to show them.
Theyâll probably be shown in off peak times or multichannels where the bonus advertising would normally appear.
Iâd say these will be across the whole network, not restricted to Queensland.