Sounds like they’re fishing for more fodder for that celebrities read mean tweets promo campaign.
Was just about to post the same thing, I’d say that’s exactly what it’s for.
Exactly what will make their cool new promo idea stale and cringeworthy. Forcing the point is never a good idea.
The tweet has since been deleted, which probably tells you that they (quite rightly IMO) regret even asking Twitter for controversial Channel Ten opinions since most of the ones I saw yesterday would not have been fit for broadcast.
More to the point, it was a company forcing a meme which never ends well, and rightly so
If i was the one doing those new idents, i would love to put the station callsign and frequentcy for the channel and surrounding areas
Bit geeky, but it be cool.
Not fit for broadcast and very few related to anything or anyone currently on air. I purposefully made the tweet I contributed relevant to someone currently on air and felt it would have half a chance of making it to air if Ten’s intention was to solicit material for those promos. I had visions of Bailey reading out my tweet and Sandra Sully walking up behind him blowing an air horn as he went into a full on tirade in response to it.
This had been implied by a handful of members in recent weeks as a result of ongoing technical issues with news bulletins.
NDAs must be pretty tight though considering a certain Ten employee / contractor that frequents this place was angrily denying it as a false rumour.
Yes I was attacked at the mere suggestion that this happened and it has now been proven true.
Paul Anderson has been promoted to the position of chief executive of ViacomCBS Australia, The Australian is reporting.
It also says that commercial television owned Think TV has chosen Nine’s 9Galaxy as the industry’s advertising trading platform, but Ten is dead against using the Nine developed system apparently for various reasons including the cost and the timing of it.
One wonders who will run 10 day to day of Paul has a larger remit. Or will his new role still include being the boss of the network as well.
ViacomCBS Announces Completion of the Merger of CBS and Viacom
Combination creates a leading, global premium content powerhouse
ViacomCBS Inc. (Nasdaq: VIACA, VIAC) (“ViacomCBS”) today announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia.
“This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” said Bob Bakish, President and Chief Executive Officer of ViacomCBS. “Through the combination of CBS’s and Viacom’s complementary assets, capabilities and talented teams, ViacomCBS will create and deliver premium content for its own platforms and for others, while providing innovative solutions for advertisers and distributors globally. I am excited about the opportunity we have to serve our audiences, creative and commercial partners, and employees, while generating significant long-term value for our shareholders.”
Building on an extraordinary collection of culture-defining franchises and partnerships with creative talent around the world, ViacomCBS will be home to more than 140,000 premium TV episodes and 3,600 film titles, with global production capabilities and more than $13 billion in annual content investment. The company will account for 22% of TV viewership in the U.S. and hold the highest share of broadcast and cable viewing across key audience demographics, with strength in all categories, including News, Sports, General Entertainment, Pop Culture, Comedy, Music and Kids.
Through the strength and scale of these assets, ViacomCBS will be well-equipped to maximize the value of its content for its own platforms and for others, as it meets the growing global demand for third-party premium content. The company’s content scale will support a robust streaming strategy, including ViacomCBS’s own suite of advertising and subscription-based offerings. In addition, the company’s broad reach, extensive intellectual property portfolio and expertise in advanced marketing solutions will enable it to strengthen its partnerships with distributors and advertisers globally.
ViacomCBS Class A and Class B shares will begin trading on the Nasdaq Global Select Market on December 5, 2019 under the ticker symbols “VIACA” and “VIAC”, respectively.
As previously announced, as a result of the merger, each Viacom Class A share and Viacom Class B share converted into 0.59625 of a Class A share and Class B share of ViacomCBS, respectively. Holders of CBS Class A shares and CBS Class B shares will continue to own their existing shares, which are now shares of ViacomCBS.
ViacomCBS will have an attractive growth outlook, be positioned to deliver beneficial cost and revenue synergies and generate substantial free cash flow. This will sustain significant investment in programming and innovation, as well as support ViacomCBS’s commitment to a modest dividend payment. ViacomCBS will also benefit from a strong balance sheet, solid investment grade rating and a board and management team that are focused on creating shareholder value.
What does this mean for Seven and Nine’s existing licencing contracts with Paramount Pictures (A Viacom Company)? Possibly nothing, assuming they have to be honoured.
But a potential programming coup for 10 none the less, who’ve been in a strong relationship with Paramount TV > CBS since 2006 anyway.
Existing contracts and content partnerships will be seen out, with a review of how that content can be better utilized and which options will offer the best return for the relevant company / studio / network when the time comes.
But whilst this may mean that there is the potential for additional content available to 10 through its parent company ViacomCBS (and let’s hope that this is the case here), it doesn’t necessarily mean that it’s guaranteed to go to 10 and can and will be sold elsewhere if there is better money to be made - just look at Star Trek being sold to Amazon outside of the states as a perfect example of this.
Network 10 is a fairly small asset to a bigger ViacomCBS now, so while there may be some additional opportunities for them with content sharing etc, I doubt they’re a big priority for them either if they’re still making money.
I agree. CBS have voiced over the past couple of years how they are just as keen to sell their content to other platforms as they are to offer them exclusively through their own platforms. On-selling is lucrative and often help finance a title. This view may have changed since or will in the future, but I wouldn’t naturally assume 10 have access to a whole new, vast library. Hopefully it does.
Certainly need this to prop up Saturday nights.