More fake news but this time from New Idea.
Multi-Platform Revamp, “Colourful Moments”, Includes New Premium UX Home Page Unveiled Today To Coincide with Royal Engagement
New Idea, Australia’s biggest women’s brand network1, today unveiled a bolder and brighter new multi-platform look – to coincide with one of this year’s most anticipated stories, the engagement of Prince Harry to Meghan Markle. The revamp, “Colourful Moments”, unifies design across all of New Idea’s channels and gives the country’s best-loved women’s media brand a more sophisticated look and feel, with a new colour palette, new fonts and flagship lifestyle sections such as Royals, food, beauty, fashion and health re-energised in both digital and print.
Louisa Hatfield, General Manager, Entertainment and Family, comments: “With a multi-platform footprint of 5 million every month – more than any other Australian women’s brand – New Idea’s power to entertain and connect with such a huge community of Australian women is stronger than ever.
New fonts include a mix of modern handwritten type and a fresh selection of traditional typefaces,
alongside a new photographic creative direction influenced by both social media and red carpet
trends. Food content has been simplified to make recipes easier to read, a more classic edge is
introduced to beauty content, whilst health becomes colour themed with a focus on uplifting the
reader.Launching today, a redesigned homepage provides users with a more sophisticated, premium experience
with an emphasis on ensuring new and returning users are served with a fast, intuitive, tailored
content feed with seamless integration for commercial partners. Design-thinking underpins the
development of the entire site with a view to optimising web experiences, whilst data and event
tracking guides usability improvements with A/B and multivariate testing to assess user engagement,
time on site and page views.
New Idea concocting more stories. And that story underneath about Prince William being crowned King at Christmas?
This is last week’s issue and Delta only just found out? The story was about Russell Crowe possibly joining The Voice as a judge, the magazine is just exaggerating.
It’s Russell Crowe who just found out and tweeted it. Delta said “Oh you just heard the news?” haha!!
Neither of them would actually read this rubbish or any gossip rag for that matter. They’re both taking the piss out of the ridiculousness of all their stories.
When will people realise they are an absolute joke and give them the flick?
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A ‘special investigation’ by New Idea late last year claimed to have found Patrick McDermott, who is Olivia Newton-John’s long lost missing ex-boyfriend. But the claimed photo evidence of McDermott in Mexico is actually of a Canadian man and his wife on holidays. More crap from Seven West Media. A similar fake story was in The National Enquirer, however they do very occasionally, like once a year, have the odd truthful story, unlike New Idea.
I’d say there’s not much difference in either these days.
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New Idea editor Frances Sheen has resigned for family reasons.
Former Marie Claire editor Jackie Frank is leaving Pacific Magazines on March 16, after 23 years with the publisher.
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That is big news. Frank is a true survivor. Times must be tough if she leaves.
Jackie did not leave because times were tough. According to The Sunday Telegraph (paywall) yesterday, she reluctantly quit after a power struggle at the top.
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Thanks, very interesting. Guess they didn’t want to retain her.
Speaks volumes to let go a person with her experience
But she only became editor of Who Weekly six months ago.
Is Editor of New Idea considered to be a promotion? In my eyes it’s less prestigious even though it does have a bigger circulation.
According to the article she will still be Editor In Chief for Who
Did they have Editors across multiple magazines in the past? Or is this a recent thing with the decline of magazines, in general?
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Who is rubbish, has been since Seven got it from Time. It’s not much better than New Idea.
Don’t know but probably becoming a necessity as the magazine market shrinks
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Who has improved in the last six months but New Idea is utter rubbish.
Fifi Box called them out again for a cover story New Idea are running this week where she has been romantically linked to Russell Crowe.
Fifi said that her actual boyfriend was not happy about that and also, she has never actually met Russell. 
Now that’s the sort of rubbish that needs to stop.
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