RTL in Belgium rebranded their television, radio and streaming brands a few days ago, adopting the same corporate style used in RTL info:
This occured after RTL-TVI was bought out by Rossel and DPG Media (who also owned VTM), though they reached a deal with RTL Group in using the name for 10 years. The signature balloon is hence kept, though much modified, as a unifying element to all TV channels:
If the red hot air balloon in the logo of RTL TVi and bel RTL ensures a certain continuity with the past logos, the new visual, which will be applied from Tuesday morning, will be more surprising for RTL club and RTL plug which are respectively adorned with yellow and green, testifying to the dynamism of these channels. As for the RTL brand, it will continue to appear in capital letters, whereas tvi, club, plug and bel will now appear only in lowercase.
“Graphically, our brands are aligned to reinforce the striking force of the three golden letters of the RTL acronym”, explains Laurent Montastruc, creative director at RTL Belgium. "Each medium uses lowercase letters to mark its differentiation. It’s as if they were the first names of members of a family, whose name would be RTL. Each has its own personality, but they are all connected to each other to others and share the same DNA.”
(Here)