Olympics Rights 2024-32 (Nine)

Television Sports Broadcasting Rights
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Surprised this hasn’t been posted yet but the Nine Newspapers has an article that provides a behind-the-scenes look at Nine’s push to obtain the Olympics rights. There are a few interesting tidbits in it, including some info about the amount Seven reportedly lost on their 2016 - 2022 Olympics package:

Insiders at Seven West Media, the longstanding broadcaster partner of the IOC, claim it lost about $120 million on its last Olympics rights package, which it signed for about $200 million back in 2014 … Media sources familiar with the deal told this masthead last year that Seven had lost about $60 million on the Tokyo 2020 Olympics…

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Seven had a strong association with the Olympics dating back to the 1990s, and periodically before that dating back to 1956. But this was the first Olympics that was broadcast via its linear TV channels and online video service 7Plus.

Rio 2016 didn’t happen then?

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Parts of Rio 2016 were behind a paywall on a 7Olympics app costing $19.95 with 7 opting not to on-sell the Pay-TV rights to Foxtel.

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Does this rights package include the Gangwon 2024 Winter and Dakar 2026 Summer Youth Olympic Games too? Could be a good idea and could be on streaming with 9Now and Stan Sport??

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Rights package do include the YOG in the 2024-2032 Olympic cycle. No coverage when it was on 7

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Did anyone (Seven?) cover the 2004 Summer Youth Olympic Games in Bendigo?

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Youth Commonwealth Games. Youth Olympics didn’t commence until 2010

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No but this is a chance with a new and better partner to improve coverage including youth games

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Ah, that’ll be a no then.

Am I right in recalling there was some coverage of the YOG around the time Nine had London 2012? Seem to recall it was on Go! but may be mistaken.

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Nine will have to co-operate with The Advertiser and local radio stations to promote its Olympics coverage in Adelaide.

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Why doesn’t Nine own any radio or newspapers in Adelaide? Seems like an oversight

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Nine only has print newspapers in Sydney and Melbourne. The Brisbane and Perth operations are only on-line news sites; they could introduce a SA one as well I suppose.

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Seven West Media CEO James Warburton has told Mediaweek why the network pulled out of bidding for the 2024-2032 Olympics rights.

It’s not just the rights fee, it is $120 million of production. They are very expensive things to produce with airfares, accommodation, OBS costs etc. Then there’s hospitality on top of anywhere between $30 to $50 million depending on how big you go from a hospo point of view. It is not just a rights deal but a half-a-billion dollar commitment, we would have had to have made all the way through to Brisbane.

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Rio was a loss for Seven and Paris/Milan/LA are in an awkward timezone.

Finals will take place in the early evening for LA28 to enable a primetime telecast on the East Coast. 6:30pm PDT will be 9:30pm PDT for example.

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And even in our timezone, it’s likely the times of significant events in Brisbane will be determined by NBC and not Nine - cue repeats of morning finals in the swimming like in Tokyo.

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Mike Sneesby and NBCU will have a war of words about the start times for the swimming finals

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TLDR: We love being cheap, The Olympics costs money. We don’t want to spend money.

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real David and Goliath battle there, I wonder who will win…?

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Highly unlikely that Brisbane will be doing any form of finals during the morning when its home audience will be at work. From memory, Sydney 2000 had swimming finals in the evening local time.

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Money talks and the American broadcasters pay a lot of it. Morning swimming events happened at both Beijing and Tokyo and will most likely happen again I’d suggest

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