Olympics Rights 2024-32 (Nine)

10/Paramount not interested?

Possibly focusing their efforts and funds on securing the AFL.

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what if AFL falls through for Paramount & 10.

Olympics are usually loss leaders, wouldn’t say it’ll be the end of the world for them.

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they need to secure a couple of big major sporting events, particular one in winter and the other in summer. Cricket comes up for renewal in 24 months

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I suspect they’ll be up against Warner Bros Discovery who already have the pan-European rights to the Olympics and have hinted they want more territories

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The thing is, we don’t have HBO Max in Australia, unless Warner Bros Discovery launches it. The only way Warner Bros could get it is if they launch HBO Max here down under, which would be unlikely to launch and get rights by 2024.

Amazon could also be a possibility, but as I said Nine would probably have rights. This could also include 9Now/Stan Sport/2GB, 3AW etc. and Nine could have 1 big deal over TV/Streaming/Radio. Seven would probably want it but can’t due to the massive AFL costs with the new deal.

I reckon a announcement will be imminent soon, as most of North/South America, Africa and Europe have their broadcasters for the 2024 games. The only countries that don’t are mainly Russia/India/Asian countries and Oceania (excl. New Zealand).

They didn’t do worldwide rights for football (soccer). You have a very simplistic view of all this and you are not seeing the bigger picture. They want to grow subscriptions and they need exclusive content to do so. Olympics really won’t be that big given they are limited in terms of availability but they really should be grabbing everything they can get.

warner bros discovery did say something that in 2024 they will launch in Asia pacific region

Not having a streaming service here won’t worry them too much - they’ll spin that up reasonably quickly.

Discovery reportedly was able to recoup nearly all of its deal value by on selling rights in Europe and retaining the subscription rights.

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How will the radio deal work in states where Nine doesn’t have a station? Nine will need to sub-licence rights to a broadcaster like SEN, SCA or ARN.

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Looks like there might be movement soon

International Olympics Committee officials will fly in to Australia this month, according to the sources, to commence a tender for the rights to the next three games, including the 2032 Brisbane Olympics. The last agreement sat with Seven and included compensation for a delay to the Tokyo 2020 Games.

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What do they mean by this?

I feel like Seven will get rights if Nine get both Tennis and Cricket. However I think Nine is still in the running for Olympic rights. I doubt Ten, ABC or SBS will get rights due to their lack of interest, and if the former did I reckon they would want worldwide rights, so they might wait for 2034 and beyond.

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I 100% think that one of Paramount, Discovery, Amazon or whatever the next big player that emerges in the next 8 or 10 years is will buy global rights to the Olympics.

There were Covid related contract changes, a number of TV deals for 2020 were discounted

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Given it’s a 3 game summer game package with 2032 in the mix all three networks will go hard for this. 9 and 10 are the dark horses to wrangle this off the woeful 7.

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7 is the home of the Olympics and they’ll never want to let go of the Games with Paris and LA the two most important Olympics for Australia in the lead up to 2032

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The home of the Olympics is whoever bids highest. Doubt the IOC will favour one network over another, they just want the bid with the most money.

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The 2032 component will push this over the edge. Otherwise I could see the other two going but not hard and Seven winning out. This will be an interesting balance as to how much is the home Olympics worth?

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