FYI, these are the ratings for Seven’s Beijing 2008 coverage when the Olympics were last held in our time zone. TV have evolved with the addition of multichannels on all FTA networks since 2009
Will be interesting to see the rating numbers 10 years on.
Knowing how Digital TV and online streaming has evolved over the past 10 years, I’d expect the ratings for PyeongChang to be well down on the numbers from 2008.
Also not really fair to do a comparison between the ratings of the Summer & Winter Olympics (even though both are usually held in the opposite season in this Hemisphere).
Think it’s useful to post the full TV footage use rules just as a reference for the next few weeks (as an aside, the full News Access Rules makes for good bedtime reading):
Presumably, this is where we’ll most likely see the non-Seven FTA broadcasters use their daily allocation of Olympic footage…
ABC (main channel): News Breakfast, 12pm news & local 7pm bulletins.
Nine: Today & local 6pm bulletins.
Ten: 5pm bulletins.
SBS: 6.30pm & 10.30pm bulletins (three hours between 7.30pm and 10.30pm is long enough of a gap, right?)
And of course, the fairly archaic IOC restrictions will result in the networks other than Seven having to turn off their online streaming whenever they’re airing news programs where Olympics footage is used for the duration of PeyongChang 2018.
FYI: A ‘permitted simulcast transmission’ refers to a program which shows Olympic content in accordance with the News Access Rules and the simulcast is:
a) Normally made available in the same manner outside the Olympics period;
b) Only available via the non rights-holder’s official services; and