Did The Fox doing anything for the AFL GF?
Eddie also congratulated them on taking the number 1 FM ratings. These guys are very respected within the Melbourne media. They definitely have a lot of support across the board.
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Itâs still a mystery to me how this actually happened.
They were rating average for so many years. Suddenly they have one good survey just as they were axed. Theyâve moved to another station and now all of a sudden theyâre loved all over Melbourne as if theyâve been a mainstay show for years and years.
It makes we wonder if they never were axed would this have still happened?
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This was predicted though. Melbourne will not adapt (well) to a local show being axed for a Sydney based show thrown down their throats.
Go back to 1987 when HSV7 was taken over by Sydney management. Local shows were axed in favour of Sydney based content. The station soon drooped to 0 and 1s on the ratings. Viewers then switched over to 9 and 10 News. Very predictable.
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101.1 is ratings poison and has been after TT-FM was rebranded to Mix. I canât explain it.
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Thatâs my point.
Itâs all just fake love really though. People are only interested in them now because they (local Melbournians) were screwed over by an interstate show.
Iâm wondering if itâs just a honeymoon period and once the KJ show starts to disappear from local news coverage people will return to their normal shows or stop listening and Nova breakfast will return to their normal ratings.
Letâs be honest, itâs not an amazing must listen to show really. Itâs no Ross and Russel or even Christian OâConnell.
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David⌠K&J are also car crash radio. They donât resonate within the Melbourne market. L&J connect a lot better with the city.
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This isnât about KJ. Iâm just saying I donât think the show has earned their sudden popularity. It really did come out of nowhere.
KJ could have replaced anyone and that show would have risen because Melbournians donât like their locals being screwed over.
Iâm just saying I donât understand how Jase and Lauren are all of a sudden Melbourneâs golden show.
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David do you listen to the show each day or are commenting from the Queensland border? 
Theyâre a good team.
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I feel like youâre not understanding my point.
If theyâre such a good show why werenât they rating well or as popular before? Theyâve been on for years? Then they get axed and are all of a sudden Melbourneâs angels?
It doesnât make sense.
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My guess is the audience is now a mix of regular Nova listeners with some of the previous KIIS audience who prefer local breakfast and Jase and Lauren would be familiar to them.
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I was a big Jase and PJ fan, and when it became Jase and Lauren, it took me quite a while to settle into it.
But that settling in phase hit a month or two just before the show was axed. All three of them make really good and enjoyable radio together. Itâs like radio made by your good mates.
So it was a shock when they were axed, and when the opportunity came to follow them over to Nova I did. As did many other KIIS listeners who went through the same experience. And the nova listeners hung around too.
I think they were only on about 2.5 years* before they were axed.
And you also have fewer choices now too of a local breakky. So theyâre a bigger fish in a smaller pond
*originally I thought 18 months.
Theyâve been on air together for over 3 years. Lauren joined in July 2021.
Yes, I just figured that out after and updated the post. It was only 2.5 years when it was axed.
Itâs like a Parma Parmi thing, I guess. Weâll just have to accept we may never know why thereâs a difference! Haha
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Well if itâs true KJ are coming to Brisbane it will be interesting to see if Brisbane will come to the aid of Kip and Robin when theyâre dumped.
SimpleâŚThey were building their audience prior to being axed in December. I believe their final ratting report was in the 7s. KISSâs highest ratings in a number of years. So they were building momentum last year.
Nova 100 has now taken their audience and built it over theirs. Plus add in a trash Sydney based show that doesnât connect to the market and you have less competition.
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I think it makes sense because theyâve brought across audience from 101.1 that are repelled by K&J. Add that to the existing Nova audience and viola!
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Donât see how Brisbane could come to Kip and Robynâs aid, as theyâre unlikely to land a gig on a competing station in Brisbane. If ARN are insane enough to network K&J into Brisbane then Nova, B105 and Triple M will be the winners, and 97.3 will plummet (further). Simple as that.
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Exactly. Plus, all the publicity has exposed them to more potential listeners who tuned in out of curiosity and then kept listening because they liked what they heard.
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