Sounds like they’ve updated the sponsor bed to match the news/traffic themes from this week.
Two possibilities here… Either Nova staff read Mediaspy religiously and had to call back the sound agency for more work once we pointed it out, OR they did have one produced and just forgot to implement it nationally in Zetta.
While it’s great to see Jase and Lauren returning to FM breakfast, spare a thought for Ben, Liam and Belle. Their breakfast show had been struggling in recent surveys so something had to be done.
In the final radio ratings survey of 2023, Nova 100 had 5.0% share in breakfast, 7.4% in drive (4pm to 7pm) and 6% share in evenings (7pm to 10pm).
Buried at the bottom of the News Corp article is this:
Nova also announced that it would introduce a new live and local workday slot from 9am-2pm.
The new slot will be hosted by Mel Tracina in Melbourne, Adam Price in Sydney, Daniel Cassin in Adelaide, Maddy Rowe in Brisbane and Ross Wallman in Perth.
I think Nova may wait until after Easter to launch Jase and Lauren. The final Friday of survey 1 period is March 30, while the first Monday of survey 2 is April 14.
Great move by Nova. Jase and Lauren were making some traction at breakfast on KIIS 101.1 so it will be interesting to see if they help boost Nova’s breakfast share in Melb.
At least initially. I’m sure there’s other things to be worked around with his Nine contract and existing talent at Nova. Or he had fun last year but is focusing elsewhere now.