Their positioning statements are confusing they certainly don’t know what they are.
This morning I have heard-
Turn up the feel good
Non stop feel good hits
Non stop hits
Fresh hits and throwbacks
And their competitors have clear positioning statements
Sydney’s #1 Hit music station
Get that Feeling
WTF
WTF?
How about
nova means new music
Or something clear and cut through, stop chasing the tiny 2day audience, stop being reactive and be proactive
Not to Paul Jackson!!!
With Feel Good this and that, maybe Heart UK.
Not in Melbourne - Nova Noughties here.
Be curious to see what they’re doing in Brisbane, Adelaide and Perth
It’s Nova 90’s in Brisbane.
It looks like they have programmed it to each markets favourite era of throwbacks.
TBH Nova 10’s is to close to the playlist of Nova 969 to be worth listening to.
Bring back Novanation. or Nova Sounds Different as a dab+ station.
The first thing that came to mind when I saw that Nova 10s is the new Sydney DAB+ station:
“Maybe this would be an OK idea in 5-10 years from now, but isn’t December 2020 a bit early to launch a station dedicated to music from a decade which has only just finished?”
Absolute Radio did it first, back in November 2019 (yes, before the decade was even finished!)
Nothing. Only Nova 937, Smooth FM and Coles Radio still. They do run Nova and Smooth at 48kbps, and Coles at 32kbps, probably no room for another station.
Can’t see any new Nova station in Adelaide but we do have a Smooth 90s which I assume is new.
These are all the new Nova stations:
NovaThrowbacks
Nova90’s
NovaNoughties
Nova10’s
All stations available to stream on the Nova app, which I’m guessing was the main point?
Only room for one station in each city, but direct listeners as well to stream where they can choose. Its good they’ve got the Throwback station for a bit of everything
Now would be the perfect time to go all in on new music then.
Maybe not when streaming and DAB probably still makes up such a small percentage of their audience
Listened to Nova Perth for about an hour, lots of mentions of now being Perth’s only hit music station. Ross was welcoming new listeners switching over from 92.9 and handing out cash.
Throughout that whole hour, there was not one mention of the 937 frequency which I thought was interesting
The name Nova10s reminds me of pre-Smallzy when we had the Nova19s at night.
I never quite understood how it worked… was it back to back top 19 countdowns?
Top 19 requests every night.
Yes. They seem to be chasing the worst radio station and their playlist just gets worse and worse. Horrible list of “Most Played” songs this week. Almost no new music. Barely any recent hits and of those some of them are a year old now.
Top 20 songs 2SYD Nova
1 Harry Styles-Golden
2 Tate McRae-you broke me first
3 Harry Styles-Watermelon Sugar
4 The Weeknd-Blinding Lights
5 SAINt JHN-Roses (Imanbek Remix)
6 brando-Look into My Eyes
7 Regard-Ride It
8 The Weeknd-Save Your Tears
9 Outkast-Hey Ya!
10 Dua Lipa-Physical
11 The Veronicas-Untouched
12 Coldplay-Paradise
13 Bruno Mars-Locked Out of Heaven
14 Ed Sheeran-Sing
15 Bruno Mars-Grenade
16 Rihanna-Where Have You Been
17 Kevin Lyttle-Turn Me On
18 Jay Sean-Down
19 Dua Lipa-Don’t Start Now
20 Black Eyed Peas-I Gotta Feeling
Have you actually been listening? I have and I haven’t heard at least half of those songs this week being played.
They’re playing plenty of new music at the moment. Probably the most consistent in years.
I have heard those played at least twice a day all week so far.