It wouldn’t really matter. Whatever programming they screen up to June 30 they have to pay Nine 40% or so of ad revenue booked in it.
Might as well take Nine content - as it is “free” and rates well.
If they acquire content on open market, they have that extra cost - and whatever ad revenue they sell in it - they still have to pay Nine.
While this could lead to viewers losing interest in Nine programs and not moving as quickly from WIN to SCNine, the bad PR they’d get from it would be worse.
No regional media outlet it going to let WIN get away with essentially discriminating against regional viewers which could easily lead to to a viewer and/or advertiser boycott in what can be very parochial regional areas.
The charge would most likely be led by SCA and would get a fair bit of traction considering they run radio stations in most WIN/SCA TV markets.
I agree.
The only exception would be making sure that the WIN-owned programs are clearly being used on WIN in an appropriate way, and keep getting used through the transition.
I think a huge problem for WIN will be breakfast. They won’t have many viewers at all before Studio 10.
Although I’m personally of the view Ten needs to re-enter breakfast in some form - it won’t help WIN in July.
One option would be to replay the local bulletin at maybe at 8am, with All Australian from 7-8am.
Neither would win their timeslot, but would do better than what Ten show now.
That could work quite well, but it would impact their ability to replay All Australian News at midday- 7am and midday would be too repetitive on the same channel.
Ten’s current bizarre morning lineup is:
7.00 Ben’s Menu
7.30 The Bold & The Beautiful
8.00 Family Feud
8.30 Studio 10
So I actually have an idea. Right now WIN produces “All Australian News” out of Maroochydore, QLD and airs it at12pm and 1am - both times when not many viewers are watching TV. Ten has “Dr. Phill” at 12pm and various things at 1am.
What if WIN retooled “All Australian News” and moved it to 6am. It is still largely the same cost effective show with taped news reports from across WIN’s newsrooms - so really recycling last nights reports. But add in weather forecasts for the day, and maybe some national news headlines at 6am, 6.30am. A morning looking GFX package, and a weather flipper.
Rename it “Good Morning Australia”
They could run it at 6am, and repeat it at 7am. (Obviously the idea is no-one watches the same hour back to back - but people dip in and out - which is exactly how people watch morning TV) At 8am re-run last nights news bulletin and at 8.30am, Studio 10
It offers a real point of difference to Sunrise and Today. And lets be honest WIN News is not really “News” as it soften 56 hours hold when it airs at 7pm. It’s more magazine like. The stories do not really matter if they re 12 hours old - it’s not timely news. It’s more a magazine morning programme
6am Good Morning Australia
7am Good Morning Australia
8am WIN News Toowoomba (etc)
830am Studio 10
Someone joked earlier about bringing Susie back… And why not? Could be something that ten take as well. Many synergies with sharing resources.
I like it. However, I think that rather than repeat the same hour block, I think they could fairly easily stretch it out to be a 2 hour program by:
I also think that there’s room for TEN as a whole to add in a national bulletin at midday - 7 and 9 both go quiet on the news front at this time, so it would be the perfect opportunity to have news bulletin with no direct competition.
Yes. And yet Ten tried it just a year ago and failed (or didn’t give it enough time to succeed).
Interesting. Is it currently mainly using a combination of all the 30minute evening News reports? I’m not sure it could be retooled quite so easily, and I’d assume the News format won’t sit well enough at 7am.
Perhaps there is a 3rd option. A regional morning program with a few presenters, very similar to what Channel 10 tried, could still intersperse pieces chosen from all the regional news programs the previous night - but they would choose differently, and focus on the topical discussions instead of “news”. Interest stories etc. They could even do a 10 minute “Focus on: (location)”, and have a local area produce a segment that summarises what’s going on for them, including news from the last month. They could discuss something interesting from an ABC report too, or whatever.
There’s something that could be made, but maybe not cost effectively enough. The key is to be different to what 7/9/24 do, and for regional areas something pointed in that direction will appeal more, automatically. And possibly not a bad rating program for TEN to show either.
I think taking “All Australian News”, renaming it “Good Morning Australia” with fresh graphics, and adding a ticker with national news and a weather flipper - and running it twice at 6am and 7am is only a small incremental cost from the current All Aust News airing at Midday. WIN can then sell this to advertisers as a regional alternative to Sunrise and Today.
I really think it would be more profitable than airing Ten’s morning lineup - especially if WIN gets to keep the ad revenue booked in the show - and not split it with Ten
But when you start producing a new show and adding hosts etc - it gets more expensive. Perhaps in time.
But this show would not work in Ten markets - no way. It works in WIN areas as the news reports are not really news reports, but rather lifestyle pieces. They are not urgent or current.
IfTen aired this show - with a story on a regional art gallery in Albury as the 7am lead - they would get laughed at. For WIN - they can boast “the one;y regional morning news show in the country”
I don’t think it would work in the larger Ten markets. It’s more a small market show. Not slick enough for Sydney and Melbourne
It has actually been just over two years now on the 23rd May since the last episode of Wake Up aired after TEN axed it.
What about a SKY News re-broadcast from 6-8:30AM - I am half-serious!
Interesting idea, but a story about a regional art gallery in Albury at 7am would not only not work on TEN, but I wouldn’t work very well on WIN in other areas either.
I don’t know anyone who watches the AAN (even my elderly neighbour who pretty much constantly watches News programs, doesn’t watch it), and I don’t think airing stories about events in Albury, or Bendigo or Ballarat or Woolongong are going to appeal to people in Regional QLD. Just as stories from Cairns or Townsville or Rockhampton aren’t going to appeal to viewers in Ballarat or Woolongong.
Well, I am trying to be polite, so how should I say this…? Viewers are not dummies. They know when they are getting a third-rate (well… below-third-rate) “breakfast show” (in SERIOUS inverted commas, there) as opposed to an actual morning show like Breakfast, Sunrise or Today. That’s some serious lipstick on a pig to turn A.A.N. into some kind of morning show.
My suggestion - at this moment - as I said, is SKY News. Or, better still…
Pay Ten to roster a couple of people on for a shoe-string AM News. I have always thought that a sassy, cheap breakfast news show hosted by a fun (morning-person) lady could get an audience. Example - Anjali Rao 5:30-8:30. (Anjali Rao with news, Nuala Hafner on weather. Would make a splash.)
Why would Ten do it better than WIN? Serious question… I figure WIN is more likely to try something that would differentiate itself.
Not a bad idea. Sky “First Edition”.
(edit: owned 1/3 by Nine, 1/3 by Seven, and 1/3 by Sky…)
Trying to think of any other easy options and I can’t think of existing shows out there they could link to. I guess they could rebroadcast TVNZ’s Today show from 4am-7am (better than CBS USA? But not an Aussie 7am option!)
How about Paul Henry?
…JOKES!!!
What about financial news? Sourced from CNBC Australia or Bloomberg Asia Pacific. Live, current, point of difference, suitable for metro and regional audiences. Pretty niche but it’s hardly been tested on FTA so who knows? If the deal is good enough for the provider to get their content into people’s homes, they might produce something unique for TEN/WIN?
While obviously Paul Henry wouldn’t happen, the format he is now on in NZ would work on regional TV. Chuck cameras in a radio show with some limited imagery.
WIN could do deals with non-SCA stations and broadcast local breakfast content, with WIN branded news updates.
If they got Grant Broadcasters on board they could cover most major regional markets. It wouldn’t be amazing TV, but better than what Ten currently show in the slot.
The letters to the editor pages in some of the regional newspapers this week demonstrates there is a lot of confusion out there over this simple affiliation swap. WIN and Southern Cross would be well advised to roll out the education campaign ASAP to quell some of the laughable concerns their viewers have about what is happening.
While obviously Paul Henry wouldn’t happen, the format he is now on in NZ would work on regional TV. Chuck cameras in a radio show with some limited imagery.
IIRC SC trialed this in the Townsville market a few years ago but never stuck with it.