Wouldn’t be too hard for them to slightly localise them - at least to the state, but ideally to each market. I’d drop a WIN News logo in that bottom row as well - just to try and remind people that it’s still their local station, and that local news is a thing.
Local is about all that’s left as a unique factor for watching broadcast TV - just catching up on 9now works better for many viewers, so pushing a local connection is more important than the “hey, we’re still WIN” angle these promos have.
I like the production music they’ve chosen for these summer idents. It’s neutral and cozy and fits the brand. If SCA was doing these, they’d be using some 2000s era electronic beat that would be so out of place.
The graphics are alright. Bit cheap how they just swapped out the background and didn’t make the logos and animations a bit more flat to suit the imagery.
‘We wish you a Mappy Christmas’ 
