Nothing we didn’t already know though. SCA have come off a very low base to align with the #2 metro network (exc. Tas). Of course they’re going to see a huge boost.
Likewise WIN comes from a higher base to settle with the 3rd network. WIN would be dreaming if they didn’t see that coming.
Actually in Tasmania, the Nine affiliate is now TDT - a 50/50 joint venture between SCA and WIN.
Aside from that, those stats made rather interesting reading. One wonders if the ratings of SCA Nine in Regional QLD, Southern NSW/ACT and Victoria will increase further once the regional editions of Nine News launch early next year.
It’s hard to see how WIN will afford to keep their local news bulletins pumping with lower ratings, lower advertising fees and new competition in 2017.
If WIN were smart they would have negotiated with Ten to keep 100% of ad revenue booked in any airings of WIN News, rather than handing 35% of it over to Ten in the affiliate deal
That would give WIN 35% more revenue airing WIN News verses Family Fued - and make the local news more sustainable
This is the system US local stations use - which is why local news thrives in the US. Stations get to keep all the ad revenue from it.
Have noticed tonight that WIN are using the same style to Ten for this year’s BBL on their sponsor billboards. Looks good. SC used to use custom-made billboards which were usually a horror show (who’d have thought? ).
Nine in Brisbane produced a one hour program that was broadcast last week “Christmas in Brisbane”. There was a live component but it was mainly recorded items that have a heavy commercial tie in.
It seems like something a regional broadcaster could also manage. So there could be a Christmas in each region that was hosted by a a couple of WIN presenters/anchors/weather or possibly also with someone from Ten. Some segments about shopping opportunities in the major centres, tourist attractions in the area, leisure activities, holiday safety advice, info on local events including any notable sports. With WIN’s local news bulletins, those reporters could be used to file extended versions of some of the filler pieces that are often seen in local news. Seems like something that could pay for itself with product placement.
Funny you say that - I just saw an ad on WIN in Albury that was a montage of several advertisers wishing viewers a Merry Christmas. I assume this was compiled by WIN.