Nine (WIN)

Do they even use the second angle? (There are two cameras in that shot).

From July 2022, WIN will integrate regional sales to Nine.

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What does that mean?

One place to book advertising for all over Australia, which will now be serviced solely by Nine.

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Another step towards Nine buying WIN’s regional stations.

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At Nine’s 2022 Upfront presentation, the company announced that it was moving rapidly to further integrate the WIN national sales team into the Nine sales structure following its change of regional affiliate to WIN earlier this year.

The changes will be effective from July 1, 2022 and will give marketers and agencies one aligned and more integrated team, making it easier to brief and buy Nine’s leading television audiences across Australia.

“The future of television is total television. The combination of live linear audiences in metro and regional

From the Upfronts:

"By July 2022 we’ll integrate regional into Nine’s sales structure, an integrated team across both metro and regional television providing you with access to Nine’s leading platform capabilities including Powered.

"All of this will be delivered through a single team providing you with solutions no matter where your customers are.

"In addition we will introduce … 9 Galaxy to fully automate regional TV buying. No shortfalls, no make goods.

“One piece of technology, regional and metro, all achieved through one transaction.”

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Love how they just call it ‘regional’ and don’t mention who their regional network affiliate is.

WIN as a brand is really on the way out.

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WIN will all but cease to be an entity come July 2022, WIN will merge with 9 or 9 will buy the regional affiliate, then the changes will start.

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That’s all good and well, but how does that affect Northern NSW? Surely Ten wouldn’t be happy with Nine selling the advertising on their affiliate? Or perhaps they don’t really care as long as the money keeps rolling in.

Pushes the argument that SCA might re purchase NRN due to Nine’s ownership of NBN.

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this isnt for this topic but, a SCA 7 deal and prime and 10…

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So this time next year (or in a couple of years from now), we might have pure Nine Network stations in most TV markets of Australia?

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I think you’ll find the deal only applies for the Nine-affiliated stations (and possibly the solus markets due to their nature).

Nine has no association with NRN, I find it unlikely that they would be willing to take on advertising responsibility for it; WIN would likely either keep managing sales for NRN themselves, or even outsource to SCA.

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so wonder if Win news keeps its name or gets a rebrand as well ?

No, “regional tv” is the equivalent of “metro tv” seen on the same picture. Looking too much into that.

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The original post was edited to include more information, I was replying to what it was originally.

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If it’s produced by Win, it’ll always be Win News.

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They definitely got a metion.

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Again.

:point_down:t3:

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Ive said it before but will say it again, WIN Western NEWS (i keep thinking of tumbleweeds going across the set). needs more local content, over the past couple of days, stories from Bega dont really work in Central west, and please some local sport, tonight was opals and something else not worth mentioning. Do they still only have 1 journo in Orange and Wagga? to cover that large area taking in Griffith and Dubbo…? its not far off being a good bulletin.

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Gotta wonder why WIN has returned the bulletin when they’re only willing to do a half assed effort. Surely they’d be better off with updates instead (which aren’t even mandatory in Griffith).

Surely Prime7 must be still winning by a country mile (pardon the pun) in Wagga Wagga and Central West if its competition is mediocre.