At Nine’s 2022 Upfront presentation, the company announced that it was moving rapidly to further integrate the WIN national sales team into the Nine sales structure following its change of regional affiliate to WIN earlier this year.
The changes will be effective from July 1, 2022 and will give marketers and agencies one aligned and more integrated team, making it easier to brief and buy Nine’s leading television audiences across Australia.
“The future of television is total television. The combination of live linear audiences in metro and regional
From the Upfronts:
"By July 2022 we’ll integrate regional into Nine’s sales structure, an integrated team across both metro and regional television providing you with access to Nine’s leading platform capabilities including Powered.
"All of this will be delivered through a single team providing you with solutions no matter where your customers are.
"In addition we will introduce … 9 Galaxy to fully automate regional TV buying. No shortfalls, no make goods.
“One piece of technology, regional and metro, all achieved through one transaction.”
