That’s the issue.
She is wrong. Getting caught up in all the drama.
Tom would have approached it differently. He often pulls apart these incidents and looks at the whole picture. That’s why people tune in to him, he takes an analytical approach to these things. Jac obviously went straight in to bat for the mother. The listeners won’t like that.
Quite enjoyed Jacqui Felgate with Matthew Richardson on this afternoon talking Northside v Southside Melbourne. Good local content.
I get there is a ‘pile-on’ by some here and your minds will likely never change re Felgate.
However, from a programmer’s perspective, localism in talk radio is everything. Being connected within your community as someone of trust, to many across important demo’s is rare, but with over 320K followers on instagram JF has that.
It’s the demographics of hers and Tom’s potential audience which are attractive to 3AW and to the new advertising dollars they can perhaps, entice to the station.
Radio listening has evolved and is changing in audience consumption and delivery (DAB, Podcast highlights, Streaming etc).
The programming changes AW has made in Mornings, Afternoons and Drive are a conscious effort to grow the 40 plus audience. It will take time to determine the overall success. The reality is that 3AW, like 2GB cannot make money on the primary 65+ plus which all talk stations are historically top heavy with.
Talk radio is an extremely expensive format to maintain, let alone make any money. I have no illusions on the difficulty factor of achieving success.
It’s a mid-term investment in the future 3AW/9 Radio are attempting. The bottom line is for all those who hate it and switch off, the aspiration is that someone younger replaces them.
In a year or so, there should be some trends, forget gross shift numbers, they’re irrelevant. It’s the Demo’s, Cumes and TSL which determine success or failure.
Time will tell.
Nine radio in each city and as a network also desperately need a cohesive marketing campaign which ‘talks’ to their audience.
For me, the link below was one of most effective thematic talk radio marketing campaigns of the past 40 years. Nine radio could do worse than a complete update/refresh of this campaign to motivate TSL for AW, GB and BC.
They need to backup the changes with ongoing, targeted marketing on TV, Outdoor and Online/Print.
I wish them luck.
3AW breakfast will broadcast live aboard a paddle steamer on Murray River in Echuca next Monday (April 29).
Tom Malone and Greg Byrnes have been at 4BC’s Cannon Hill studios both Monday and Tuesday.
Without so much as an email to staff, their supposed great hope of breakfast talent announced after 8:30 am that they’d received a contract extension.
No end date given.
Hopefully this is only kicking the can down the road to the end of the calendar year and a proper news/talent and format can be reestablished in breakfast.
4BC has announced the extension of contracts for its flagship breakfast show hosts, Laurel Edwards, Gary Clare, and Mark Hine, ensuring that Brisbane’s longest-running breakfast program will continue beyond June.
The announcement was made by 4BC’s Head of Content, Greg Byrnes, who praised the show’s recent performance and its resonance with local audiences.
I have noticed that Mike Jeffreys turns up on Sunday night for his overnight shift (last two weekends) and then hands over to Clinton Maynard for the remainder of the week who in turn hands over to Melbourne programs over the weekend. Does anyone know the reason for this?
Someone must be listening to them then,it’s hard to believe it’s almost 2 years since they went to 4BC ,after the demise of 4KQ😕
@Rossco Mike’s health isn’t good, the long, overnight shifts have worn him down.
Clinton thankfully knows news and thankfully fact checks what interview talent has to say.
Does it also coincide with rumours that Mike isn’t happy doing mid-dawns on 2GB?
It adds to it. Mike has told long time radio friends he is not loving it.
Yes, can understand, I remember Mike on 2HD back in the 1960s. Time to hang up his microphone and smell the roses.
Tony Jones filled in for Jacqui Felgate on 3AW drive show this afternoon.
At the end of the program, Tony joked that he had only 14 minutes to run from 3AW studios to Nine News studios, get dressed and make up, before appearing at the desk for this evening’s bulletin.
Yeah I really like Mike and do miss his overnight show. But understand if he stops, his current shift could affect his health. Clinton is a real asset to GB. Seems like a real nice person as well.
I find it odd that a Senior Reporter is delegated to mid-dawns.
Surely there is better things for him. That’s unless he prefers announcing over reporting news.
Exactly.
He wanted the full time gig, he was aware of the hours, the behaviour now is odd yet seen many times before by ‘talent’.
Can’t wait to hear what 9 does with the Olympics on the radio. Reckon it’ll be epic.
Stuff it up if they are true to form. I would prefer normal programmes and if one is interested in the Olympics watch it on television.
Apparently Ray Hadley will be there in Paris, so at least one commentator will be on the ground.
John Stanley also mentions he’s going on his show as a long time Olympic contributor for commercial radio rights holders over the years.