Well that is true but the problem I find with Ben Fordham is that he tends to shout at his audience, not enough time calls, too many irritating commercials, too many goody good stories, too many traffic crosses and nonsensical competitions such as 2GB For Me.
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Not to mention too many recycled tactics.
Itâs always the same code word comp, etc.
Itâs a shame they didnât perform better as they have had some brilliant debates and news stories broken in this recent survey.
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Their promotions department need a swift kick up the aâŚ
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Every Sydney station except KIIS106.5 needs that. They seem to be the only ones coming up with original tactics.
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4BCâs figures for GfK survey 1/2023 were not good news for Nine Radio: 4BH which they sub-let to Ace Radio and moved to 1116 to give 4BC 882 in the middle of the band, pulled 8.4 for the GfK 10+ as opposed to 4BCâs 6.9, making 4BH the top rating AM station in Brisbane.
As far as I am aware the 4BH announcers are on work from home so ACE donât even have the overheads of a studio.
Seven Brisbane made a point about 4BH being the AM number 1 on their evening news but stopped short of mentioning 4BCâs position. Even so I donât think things would be too cheery at 4BC today.
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Brent James 4BH music director; as many have mentioned seems better suited to 4BH.
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I do not why Brent James went to 4bc instead of 4bh when 4kq closed down? Brent James would be better suited at ACE Radio doing the Music Directing at 4bh,2ue, 3mp and Magic 1278
Why would a News Talk station needs a Music Director in the First place ?
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Agree with the 2x posts above.
4BH has settled a little in the ratings. I honestly believe theyâd do a few points better with Brent selecting the music.
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did 4BH offer him a job?
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It is the same company, so it could have been done, just that Nine prioritised 4BC evidently.
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Not really. ACE Radio are leasing and operating those licences. Nine have washed their hands of anything to do with them besides the bare essentials to stay on air.
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The 4BH licence is owned by Nine but the station is managed by ACE Radio. Nine isnât involved in the running of the station.
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I realise that, but Nine could have thrown some extra funds toward ACE to get Brent James working.
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sort of defeats the purpose of outsourcing the running of the station. If Nine was interested in being that hands-on in hiring talent I donât think they would have leased it out.
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I donât think you understand what a lease is.
ACE pay Nine to put their content on the licence. What youâre suggesting would be like your landlord paying you to live in their house.
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Clearly 4BC doesnât need a disc jockey. They have enough problems trying to keep their talkback audience loyal. Brent James should be with 4BH like Tim Webster should be heard on 2UE. ACE clearly have their Budget to maintain.
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He is, for Nine and importantly for.them, not a competitor.
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Given the latest results of 4BH doing better than 4BC, Iâd say Nine would be happier to keep Brent at 4BC.
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One of the hardest gigs in radio will be to ever get 4BC up to the same audience share as 3AW and 2GB. Because 4BC had the TAB contract for so long it was never the goto source of info for people in Brisbane.
The other Nine property with a similar issue is Nine Perth TV - a big AFL town where 7 has the rights and 7 is even nationally headquartered in Perth. In past times STW9 even dragged Nine down nationally. A hard task.
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What a waste of his talent as a long time music programmer on a talkback station.He should be on 4BHđ
He could also work as a part time announcer too if needed
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