2UE Ad from the 80s
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The Last Traces of the old Southern Cross Broadcasting & Fairfax removed.
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I think itâll take decades for people to ever forget the â2-2 U-U E-Eâ bit of that jingle.
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I would bring back âwhere you donât miss a thingâ as itâs a much better slogan for a talk network then âYour News Leaderâ.
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Best radio ad of all time. Well maybe not Triple M ads were also excellent.
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I said this when responding to SydneyCityTVâs Twitter post earlier today, so Iâll say it here too:
I can understand making the branding uniform across all stations, though while the serif typeface was engrained into 2GBâs image and worked well, it heavily dates the other logos, and the coloured bar with the state below looks like an afterthought.
In saying that, the previous logos looked very 2000s, though now they all look ancient. Some older typefaces can come across as contemporary regardless of their age, these do not.
Shame they didnât decide to create a new design.
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And now issues with streaming.
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Agreed. Even 2GBâs previous red colour was more punchy than the new Nine blue.
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They should have just designed a new uniform logo, this whole 2GB look is horrid
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Their dilemma was either make it all Sydney-centric, or make Sydneyâs logo look like the old 2UE logo.
Or⌠as we all agree, a completely new logo wouldâve been the better (and safer) option.
Just rehash the old MTR logo. I quite liked that squared speech bubble look. Very modern.
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I think the history of MTR is a fairly solid reason not to do that, particularly in Melbourne.
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the station was a dud and I didnât like the name âMTRâ but the logo was about the only good thing about it 
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Interesting move dropping 873 AM from the 2GB logo. Radio needs a frequency pointer I think.
I liked the 2GB logo which incorporated the Sydney Opera house sails, however I believe the Opera House objected to the use of its image in the logo.
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i wonder if they objected to 2SM using it?
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Thatâs the one thing they got right. Frequency pointers are meaningless in a streaming and cross platform age. ABCâs call to ditch them was the right one too.
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Hrmm perhaps youâre right in terms of future proofing and moving into a more streaming heavy and digital radio era.
But I think the frequency still has its place.
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It just depends where itâs being used - in a print/tv ad, it should have the âon âŚam/on DAB+/on the appâ stuff, on their own site it shouldnât matter.
I suppose maybe it saves 6PR a logo remake if they ever make it to FM.
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The frequency really doesnât matter anymore. Digital radio and smart speakers. The station name is critical.
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