Nine Radio (Talk)

[MichaelPower]

@thesub1

Does anyone know how old that (or previous) 2GB logo is?

1993

[thesub1]

Woah!

It makes the original Nova969 logo look extremely new again.

[TV.Cynic]

@TelevisionAU

because nothing says 2023 like a logo that looks like it was written in the 1940s

Actually 1798

Font look a lot like Bodoni -

Bodoni Font Family Typeface Story | Fonts.com

It was first designed by Giambattisa Bodoni in 1798

[Moe]

@TelevisionAU

I am no designer so I am not going to dare a mock-up but given they use the Nine News theme on their radio bulletins and use Nine’s WWOS branding for the sports program, why not brand the stations with a hint of Nine as well? Put the 9 dots next to the station name, just for instance.

I did these a while back as two takes on trying to subtly add Nine to the logos:

Random Mocks

Two ideas for logos branding the Nine Radio talk stations: [nineradio]

I don’t hate the change, the logos have been lacking since they ditched the Southern Cross era star part of it and just had the text.

[thesub1]

No character since this logo.

[Michael_Addison]

2UE Ad from the 80s

2UE Radio Active - Australian TV AD/Commercial 80s

[TheStyles83]

The Last Traces of the old Southern Cross Broadcasting & Fairfax removed.

[thesub1]

I think it’ll take decades for people to ever forget the “2-2 U-U E-E” bit of that jingle.

[jason120au]

I would bring back “where you don’t miss a thing” as it’s a much better slogan for a talk network then “Your News Leader”.

[Laoma]

2UE Radioactive 60 TVC : Hi Fi Audio

Best radio ad of all time. Well maybe not Triple M ads were also excellent.

[Rubbishman]

almost the same!

[Biscuit45]

I said this when responding to SydneyCityTV’s Twitter post earlier today, so I’ll say it here too:

I can understand making the branding uniform across all stations, though while the serif typeface was engrained into 2GB’s image and worked well, it heavily dates the other logos, and the coloured bar with the state below looks like an afterthought.

In saying that, the previous logos looked very 2000s, though now they all look ancient. Some older typefaces can come across as contemporary regardless of their age, these do not.

Shame they didn’t decide to create a new design.

[AustralianAerial]

And now issues with streaming.

Issues with 3AW streaming and the app

[MBB]

Comparison of the social images… looks very… old.

[thesub1]

Agreed. Even 2GB’s previous red colour was more punchy than the new Nine blue.

[TVHead]

They should have just designed a new uniform logo, this whole 2GB look is horrid

[thesub1]

Their dilemma was either make it all Sydney-centric, or make Sydney’s logo look like the old 2UE logo.

Or… as we all agree, a completely new logo would’ve been the better (and safer) option.

Just rehash the old MTR logo. I quite liked that squared speech bubble look. Very modern.

[webguy]

@thesub1

Just rehash the old MTR logo.

I think the history of MTR is a fairly solid reason not to do that, particularly in Melbourne.

[TelevisionAU]

@webguy

I think the history of MTR is a fairly solid reason not to do that, particularly in Melbourne.

the station was a dud and I didn’t like the name “MTR” but the logo was about the only good thing about it

[tvnews]

Interesting move dropping 873 AM from the 2GB logo. Radio needs a frequency pointer I think.

I liked the 2GB logo which incorporated the Sydney Opera house sails, however I believe the Opera House objected to the use of its image in the logo.