Nine Radio (Talk)

Radio, Print, and Online Major Metropolitan Radio
6157

I wonder how much Nine paid for those :nauseated_face:

2 Likes
6158

Godawful design, looks like a bad mock and makes the Southern Cross Broadcasting era logos look fresh by comparison.

11 Likes
6159

The “new” logos look atrocious. Michael Power’s mock designs are 200% better!

4 Likes
6160

So out of the 3AW and 2GB designs they get to choose from, they choose the older, outdated, more hideous and garish 2GB version?

3 Likes
6161

I might be in the minority here in saying I didn’t really mind the 2GB design (but for 2GB only) but why go with the blue? Not even the same shade of blue 3AW/4BC/6PR have been using

4 Likes
6162

Wow that’s disgusting.

6163

I am no designer so I am not going to dare a mock-up but given they use the Nine News theme on their radio bulletins and use Nine’s WWOS branding for the sports program, why not brand the stations with a hint of Nine as well? Put the 9 dots next to the station name, just for instance.

2 Likes
6164

Off to a good start. “Sunday Morning” airing Monday to Thursday. Lol.

SUNDAY MORNING

10 Likes
6165

Why did they copy the 2GB logo. That’s terrible!

I do find it funny they have updated the app logo but not the actual branding within the app though. Even the previous 3aw 1278 logo was more modern than this. What a horrible misstep.

1 Like
6166

reactions from the 6PR fb page:

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3 Likes
6167

Poor Salty. There’s nothing that could improve his head! Short of making his photo less of a focus.

6168

I bet they think these look timeless when in actuality they look dated.

4 Likes
6169

I think we all agree their best choice would’ve been either of the following:

  • Keep all logos as they were previously.
  • Or to update ALL logos with a completely modern new look (and not take inspiration from either the ex-Fairfax or ex-Macquarie logos).

Could this be the first time a major metro network has chosen to completely remove their frequencies from their logos? I would’ve replaced the “CITY” with the frequency.

Let’s face it, there is so much more you can do with a talk radio network (watch the Random Mocks page go nuts!)

… At least for 4BC, their logo now no longer says “News Talk” making it much more suited to their talk/classic hits format …

1 Like
6170

It makes sense to go blue as it’s Nine radio. Nine is blue.

The website looks better on desktop compared to mobile.

I agree that the font in the logo should have been consistent across the cities.

2 Likes
6171

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Should bring this back.

4 Likes
6172

Shows the Sydney bias

1 Like
6173

Who really cares. You listen to a radio station. You don’t look at it.

2 Likes
6174

You don’t seem to understand speech radio in the current era with apps, videos and social media.

2 Likes
6175

Did a quick mock of what they could have done:

What does make me wonder, why they have dropped the 693 etc and replaced it with the city. I wonder if they will try to transition to this “branding” on air? Referring to it at “3aw Melbourne” instead of 3aw693… Personally I would have kept the signal band.

2 Likes
6176

Love the use of the 9NEWS font. Much better than this logo.

Does anyone know how old that (or previous) 2GB logo is?

It is completely unheard of to keep the same font when doing a logo relaunch.

Pointless. And why be Sydney-biased when top rating 3AW listeners won’t like the change?

It makes the MTR logo look way better than this stuff.

1 Like