Nine Radio (Talk)

Deb Knight has tested positive to COVID-19

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Itā€™s going around 2GB. Mark Levy has it and is broadcasting from home.

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It also did the rounds at 3AW for a week or so there with Ross and Rus both off together with it at one stage. Then Denis Walter got it too.

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4BC Line-up from last week and this week:

Breakfast - Spencer Howson (in for Neil Breen)
Afternoons - Tony Pilkington (in for Sofie Formica)
Drive - Peter Fegan (in for Scott Emerson)
WWOS - last week Bill McDonald (in for Peter Psaltis)
Weekend Mornings - Rob McKnight (in for Spencer Howson); also noting Jason Dasey was in the weekend prior.

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The trio will begin at their new home next Monday. This means Neil Breen will move to Drive while Scott Emerson becomes a political contributor for 4BC and the wider Nine Radio network.

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The music showā€¦to the talk station?

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Sounds like Nine believes a Ross and Rus style Breakfast show is more suited to the Brisbane market than the 2GB style show theyā€™ve attempted with Breen.

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Hereā€™s the announcement as presented on Nine News tonight: https://twitter.com/9NewsQueensland/status/1543871833098813440?s=20&t=-X_96lYn3xhQEBPWWwHDfw

The show is being billed still as ā€œGood Times and Great Hitsā€ which seems to indicate there will be some music element of the program involved.

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Music on a news talk station ? How does that work ?

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Theyā€™ll play music and light chat in the mornings. Harder news at drive.

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Surely thereā€™d be a clause blocking 4BH/2UE/Magic from switching to News Talk.

So why can the landlord do the reverse and tackle their tenant at 4BH head on with the same Classic Hits format at breakfast?

Heck, if this is the way Nine Radio want to play, then ACE needs to switch 2UE back to talkback ASAP.

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Interesting to see if they can thrive with the talk format around them. Perhaps they might even beat ARNā€™s 97.3 at breakfast :smile:

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Iā€™m assuming Nine would have had to discuss/clear this with ACE first but Iā€™d be surprised if ACE are happy with this news. Makes their appointment of BBQ Bob to breakfast on 4BH pale into insignificance in comparison.

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4KQ breakfast team to go to 4BCā€¦ wowā€¦ never saw that coming

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Does this mean if Kyle ever shifts to 2GB that heā€™ll take the CHR format with him?

I donā€™t think thisā€™ll work.

Thereā€™s been other music DJs that have successfully moved from music to talk.

Garth Russell in Newcastle is one that comes to mind (from NEW FM to 1233 ABC Newcastle).

But a whole team is a different matter of course.

A whole team moving to talk may work better, easier to talk in a group than solo

Grubby and Dee Dee moved from Gold104 to 3Aw but not in the same role.

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This is an example of why ARN made a mistake selling 4KQ. The talent that they have lost from the network is appearing on their rivals, thus strengthening the competition against 97.3, the only station they have left in the Brisbane market survey.

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yes, most of their audience will move to 4BH for music and 4BC for breakfast. Very few will move to 97.3

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