Talk Radio grows audience
The first results since the resumption of radio surveys in 2020 shows that Talk Radio has grown its audience as people look for trusted news and opinion.
GfK Survey 6 saw Nine’s Radio’s Talk Stations grow audience by 12% (all people 10+), by 18% in the 25-54 demographic and by 32% in the 40-54 demographic, while also retaining the Number 1 mantle on Sydney’s 2GB and Melbourne’s 3AW.
“Despite significant changes in key shifts on 3AW and 2GB our audience has stayed with us and knows who to trust” said Greg Byrnes, Nine Radio’s Head of Content.
“We’re humbled and grateful that given everything Victoria has been through, Melbourne has turned to 3AW’s presenters and newsbreakers in record numbers.
“At 2GB, Ben Fordham took on the toughest job of all when Alan stepped down and has marked his first survey as Sydney’s clear number 1 with a share of 17.3%.
“At 4BC we made a commitment to expand local content with Neil Breen in Breakfast and Scott Emerson in Drive. Both have been embraced in Brisbane and have a solid foundation to build from.
“In Perth, we’ve posted solid increases across the board with a big increase in the key 40-54 demographic.”
The results around the country are:
2GB 873 remains the clear leader in Sydney – #1 across Breakfast, Mornings, Evenings and Weekends recording its 128th consecutive survey win.
• Ben Fordham Live dominates the Breakfast timeslot – #1 with an audience share of 17.3%
• The Ray Hadley Morning Show is a clear #1 recording an audience share of 16.8%. This is Ray’s 128th consecutive win.
• Afternoons with Deborah Knight has maintained its audience with a share of 11.0%.
• Drive with Jim Wilson has debuted strongly in the Drive timeslot, with an 9.1% audience.
• Nights with John Stanley remains a clear #1 with an audience of 22.3%, well ahead of all competitors.
• A clear #1 on Weekends (including The Garden Clinic, Chris Smith and The Continuous Call Team) with an audience share of 13.9%, up 1.1 points.
Networked programs Wide World of Sports with Mark Levy (2GB, 4BC) and Money News with Brooke Corte (2GB, 3AW, 4BC) performed strongly in the early evenings with both programs growing their audience.
3AW has posted an audience share of 16.9% (up 3.0 points) in Survey 6 of the GfK radio ratings, as Melbourne turned to Talk Radio as the most trusted source of news and opinion.
The station is number 1 in Breakfast, Mornings, Afternoons, Drive, Nights and Weekends, and 3AW is now Number 1 in the key 40-54s advertiser demographic.
• 3AW Breakfast with Ross Stevenson and Russel Howcroft posted a record result with a 27.4% share (up 9.5 points) and retaining the position of being Melbourne’s #1 Breakfast show. This marks 148 consecutive surveys and a total of 219 wins for 3AW as Melbourne’s #1 Breakfast show.
• Neil Mitchell is the clear #1 in the Morning Show timeslot. In survey 6 he drew a 19.4% share, up 4.0 points. This is the highest figure for Neil since 1997 and the third highest ever for him.
• Dee Dee Dunleavy’s Afternoons show has moved into #1 in the timeslot drawing a 12% share up 0.8 points.
• Tom Elliott has retained the #1 in Melbourne Drive with a share of 14.6% in the highly competitive timeslot, up 1.5 points.
• Denis Walter’s Nights program continues to hold its audience in Melbourne recording a 19% share.
4BC 1116 Brisbane – Sees growth in Mornings
News Talk 4BC 1116 has recorded an audience share of 7.1% among all people 10+
• Breakfast with Neil Breen delivered an 8.2% share in Brisbane in his first survey.
• The Ray Hadley Morning Show is the #1 Talk Morning Show with an 11.2% share up 1.2 points.
• Afternoons with Deborah Knight has held its audience recording a 6.3% share.
• Drive with Scott Emerson debuted in its first survey with a 4.5% audience share.
• Nights with John Stanley had an 7.1% share of the audience.
6PR 882 Perth – Strong Growth in Breakfast, Mornings, Afternoons and Drive
News Talk 6PR 882 has achieved an audience share of 9.3% up 1.6 points among all people 10+
• Breakfast with Steve Mills and Basil Zempilas grew their an audience, recording an 11.6% share, up 2.3 points
• Mornings with Gareth Parker grew significantly with a 10.0% share, up 2.0 points.
• Afternoons with Simon Beaumont recorded a share of 9.0%, up 2 points.
• Perth Live with Oliver Peterson has held its audience with a 6.3% share, up 0.1 points.
• Perth Tonight with Chris Ilsley drew a share of 10.1%, up 0.2 points.
