Did a quick mock of what they could have done:
What does make me wonder, why they have dropped the 693 etc and replaced it with the city. I wonder if they will try to transition to this “branding” on air? Referring to it at “3aw Melbourne” instead of 3aw693… Personally I would have kept the signal band.
Love the use of the 9NEWS font. Much better than this logo.
Does anyone know how old that (or previous) 2GB logo is?
It is completely unheard of to keep the same font when doing a logo relaunch.
Pointless. And why be Sydney-biased when top rating 3AW listeners won’t like the change?
It makes the MTR logo look way better than this stuff.
1993
Woah!
It makes the original Nova969 logo look extremely new again.
Actually 1798 
Font look a lot like Bodoni -
It was first designed by Giambattisa Bodoni in 1798
I did these a while back as two takes on trying to subtly add Nine to the logos:
I don’t hate the change, the logos have been lacking since they ditched the Southern Cross era star part of it and just had the text.
No character since this logo.
2UE Ad from the 80s
The Last Traces of the old Southern Cross Broadcasting & Fairfax removed.
I think it’ll take decades for people to ever forget the “2-2 U-U E-E” bit of that jingle.
I would bring back “where you don’t miss a thing” as it’s a much better slogan for a talk network then “Your News Leader”.
Best radio ad of all time. Well maybe not Triple M ads were also excellent.
I said this when responding to SydneyCityTV’s Twitter post earlier today, so I’ll say it here too:
I can understand making the branding uniform across all stations, though while the serif typeface was engrained into 2GB’s image and worked well, it heavily dates the other logos, and the coloured bar with the state below looks like an afterthought.
In saying that, the previous logos looked very 2000s, though now they all look ancient. Some older typefaces can come across as contemporary regardless of their age, these do not.
Shame they didn’t decide to create a new design.
And now issues with streaming.
Agreed. Even 2GB’s previous red colour was more punchy than the new Nine blue.
They should have just designed a new uniform logo, this whole 2GB look is horrid
Their dilemma was either make it all Sydney-centric, or make Sydney’s logo look like the old 2UE logo.
Or… as we all agree, a completely new logo would’ve been the better (and safer) option.
Just rehash the old MTR logo. I quite liked that squared speech bubble look. Very modern.
I think the history of MTR is a fairly solid reason not to do that, particularly in Melbourne.
