Nine Radio (Music)

https://www.4bh.com.au/win/4bh-easter-500/

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Just 500 starting Good Friday, voted by listeners, so it won’t be the same.

Obviously don’t have the IP property to know what the actual top 1,000 was without copying 4KQ’s previous lists. I suppose using a voted list is one way around it.

Magic 1278 is also doing an Easter 500. What’s the betting they’ll both be the same?

Edit: I filled in my top 5 songs on the Magic1278 site and 4BH comes up at the bottom of the page when the form is submitted. I am sure they’ll be the same!

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4KQ listeners with nowhere else to go turned to 4BH. Lucky for them. Magic and 2UE continue struggling, so nothing for ACE to congratulate themselves about.

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I wouldn’t say 2UE is struggling. A 4.5 share for an AM station in a highly competitive market is not a bad result considering it took 2CH over 3 years to get to a 5 share before it was blown up.

Melbourne is a different story, it’s very competitive and the dominance and Smooth, Gold and AFL would be a contributing factor you’d think.

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Fair enough but both magic and 3MP have gone backwards this year, despite adding people like Shawn Cosgrove.

It’s disappointing as the music on Magic and 3MP is good.

It’s incredible to think Magic was on a 6 share when Macquarie blew it up and launched Talking lifestyle back in 2016. It’s never recovered.

At least ACE can look at Brisbane as a success and Sydney closing in on a 5 share.

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I wonder how 2UE would go if they took the Magic log?

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I think 2UE should take the Magic log & I think they’d do better than they are now.

Also I’ve heard from a number of people that they need to change the Magic name, as it’s still associated to shit times & crap music, the bulk of the Melbourne population don’t know it’s changed.
Not sure what they should change it to, as I’m not from Melbourne so don’t know what would resonate with people? I have heard suggestions they should just use 3EE, not sure how that would go, what does that mean in Melbourne, not sure if they’d do better using an old callsign or something completely new?

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Can 9Radio/Ace use 3xy callsign now days or not?

The Greek Station that is/was using it, does not broadcast on DAB+ in Melbourne so I do not know

They should come up with a fresh name if want to break free of the stale magic branding.

What about Melbourne’s Classic Hits Radio 1278 and Brisbane’s Classic Hits Radio 1116?
or 3CHR and 4CHR

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Rewind.

Simples.

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Nope. Unfortunately 3XY is still being used (and butchered) as we speak.

Keep it simple - Music 1278.

3EE would be their best choice.

But I don’t see the point of another rebrand.

Would Breeze 1278 and Breeze 1116 work as a brand?

The Breeze name is trade marked by Rebel media.

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