Dare I suggest this, could the flat watermark on the revived “Extra” (as opposed to the textured one used on the 2012-18 incarnation of the channel) be a tiny hint of things to come?
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Getting ABC News vibes a little bit 
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It looks like something I could make in Word. Doesn’t seem very on brand to be honest. Just looks a little - forgettable.
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It looks shit
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The red doesn’t to with the light blue colour they’ve picked, otherwise anything would be an improvement on what they are using currently.
I doubt that. If anything it’ll happen during the NRL grand final or State of origin
You’d think it’d be a no brainer for Nine to try and time move to North Sydney (and/or an On-Air Presentation relaunch if there’s going to be one this year) around one of those two major telecasts.
There’s no better platform to launch a new look, or pump up “the most advanced broadcast facility in the Southern Hemisphere” than during Sydney’s highest rating television events of the year.
So have they dropped “We are the One”?
To the average viewer though, who cares they are moving into a new building? Broadcast control isn’t going to be coming from there , so I don’t really get the hype of why their on air branding needs to coincide with that?
If anything the whole network isn’t going to change on one day because of the move (today/news sets , graphics etc) as well as on air presentation.
It’s one building… they aren’t running the country from it. It would only affect Sydney and I don’t think the average viewer cares.
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While to some extent I agree, remember that we’re talking about Nine: Australian television’s home of incredibly overhyped promotion.
Considering some of the stuff they’ve heavily promoted on-air in the past (all the stuff which happened on November 26, 2015 instantly comes to mind), I genuinely wouldn’t be overly surprised to see a promotional campaign - at least in the Sydney market - for their new network HQ.
I’ve been wanting a change, but I really hope they don’t go with that. Looks like something from a corporate PowerPoint presentation. Also does not scream ‘Channel Nine’ to me.
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and even
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Something I’ve noticed is that this new package ties in well with 9Rush.
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All the networks have appeared to move away from modern-ness, gloss and complexity to flat simple design/colouring in the past few years even Fox Footy to a good degree with their simple scoreboard.
I’m guessing its their new slogan?
My guess would be they would refresh the on air presentation on NRL GF night and then the next morning today launching the new studio in north sydney. that is what I think makes sense anyway. not sure they would leave it as late as SOO
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I think they should take some inspiration from these 2001 idents. they are probably the best looking i have seen for nine with the 2D logo.
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Agreed! I love this package, it could very easily be reincarnated in 2020
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