It takes a while for every touchpoint to be updated, so that’s likely why it’s still being seen.
Also that it’s being inserted at a local level for various coverage, where the same level of attention to detail isn’t always as observed as other states such as Syd/Mel.
That flat neon green 9 looks so out of place and so obviously added 
Yeah could’ve been integrated better, looks very obviously tacked on.
One good thing 10 does with movie promos, they make their logo look good.
When does Nine normally put out the Christmas idents??
Channel 9 logo on top right seen on Tsunami - 20 Years on program tonight. Mostly likely due to subtitles seen on bottom of screen.
The dreaded Scott Cam “from our family to yours” made an appearance before the weather tonight during Sydney’s 6pm news.
Basically the same as the 2018 ident.
I believe there’s a meme floating around explaining the feelings we have about 3D dotty:
Yep know the one.
Seriously doesn’t anyone at 9 care that the branding is tiresome and repetitive?
The branding is fine nothing wrong with it even though it features a 3D logo from time to time. Why change it? Nothing is wrong?
because isn’t consistency important?
I know it’s not a thing some normal viewer will notice or care about, but still - I feel consistency is important in branding.
The vast majority of people would not notice it so who cares. The branding in the most part is consistent other than a placement of a 3D logo that appears randomly which apparently is a big deal that it must be discussed repeatedly in this topic. Who cares move on.
Particularly in a declining industry with limited resources. I am sure they will eventually get to all of the assets and touch points as required within existing resourcing.
One or two will always slip through the cracks, not a big deal in the scheme of things when something is being phased out.
Jeez I’d hate for any of you to go to their offices etc and see all the instances where a 3D logo is still featured and not (unnecessarily) changed or thrown away for the sake of it.
