Kate gone from 9Now but lives on for the Facebook banner.
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Kate getting a send off of sorts from The Cheap Seats - a couple of news reports plus the Christmas Pageant.
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Kate has given another interview to The Advertiser:
The beloved newsreader had spent her Saturday co-hosting the stationâs Christmas Pageant coverage alongside her colleague Brenton Ragless.
Just over 48 hours later, as she prepared for another evening on the Nine newsdesk â one of thousands over the last 19 years â Collins was surprised to receive an email invite to meet with station bosses.
It was at that afternoon meeting, at the stationâs Pirie St headquarters, where a stunned Collins was told sheâd read her last news bulletin at Nine.
The 41-year-old was informed that her contract would not be renewed, as part of a âstreamliningâ of the business nationally.
âI was not aware this was even on the cards. As far as Iâm concerned, itâs completely come from nowhere,â she said.
âThere was no inkling to suggest this could have been a possibility.â
Most disappointing of all, Collins wasnât given a chance to say goodbye to viewers.
Frankly very poor of them not to at least offer her the opportunity to say farewell - people would find out sooner rather than later, so at least letting her say goodbye wouldâve looked slightly better on them.
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It all does seem rather quick, so no doubt after Octoberâs numbers came down, serious wage cuts needed to arrest the earnings decline to prevent giving the market an earnings update.
$10 million/50 people. Definitely some higher earning talent needed in that to reach that figure.
Likely higher earning people who are still there are being asked to take pay cuts to help make up that number.
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a big threat to the ongoing sustainability of television is social mediaâs advertisers capabilities. Social media allows advertisers to micro-target very specific demographics and accurately measure the performance of the ad, showing exactly how many people like, view, share comment, click through to links, buy products etc. Tv just isnât able to compete. Social media presents much better bang for buck for advertisers. Tv does allow them to cast a wide net but they donât actually know how many fish they haul in. In juxtaposition, social media allows them to go fishing for the specific fish they want and count exactly how many they track, and develop a strategy for their next expedition.
Dwindling advertising revenue and diminishing audiences means that unfortunately redundancies are inevitable.
Presenters have been lucky for quite some time. The reality is there are a large number of people paid a significant amount to do the same job, sitting and reading an autocue for an hour. At some point the television industry had to address the realities
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100%. As we start to cycle generations, TV Newsrooms are going to look vastly different in the coming decades. The younger generation today is all social media, that digital advertising market is going to dominate in the longer term, itâs going to be huge.
The News we have today on Free to Air has a shelf life. I donât expect to have state based bulletins later on in my life on the box. A whole lot will simply be digital.
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After 19 years with the station, and 14 years as the face of the news, itâs disgusting that she (and other prominent faces) werenât given the chance to bow out even half as gracefully like Livinia was.
Even 10 treated Bec Morse and co. better than that during their Adelaide bulletinâs unceremonious 2020 axing.
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I would say it is a few things. Those whose contracts werenât renewed vs those who were cut. Livinia also is still doing work for Nine. I do agree that it is very poor treatment though.
And if you needed any confirmation, Amber was listed here but has now been removed:
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And even Seven Brisbane did a local tribute to Sharyn after national management cut her - in fact 10 gave Tim Bailey a better send off than what Kate has gotten, despite Bailey walking out after he got told his services werenât wanted anymore.
Nine shouldâve least have Brenton give a brief mention and thanks at the end of the bulletin - would be ten times better than not mentioning it at all and acting like she wasnât even at the desk for 15 years.
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- Given the amount they are apparently need to cut from the budget, I doubt they will replace her, which probably also meanâs
- Likely see the end of the Alice Monfires-Will McDonald duo on weekends (if that is still a thing)
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Just like when 7 Adelaide got rid of Jess Adamson and Tim Noonan, and at that time, their 4 PM news - they were not able to say goodbye; they were just gone.
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This is like Avengers Infinity War when Thanos snaps half of the world but this time donât they come back IRL.
All this seems absurd when people like Grimshaw (doing very little to nothing - more like a non compete or âgardeningâ trigger) are reportedly still on NECâs booksâŚ
Also wonder if the record-breaking exclusive Tennis Australia and IOC broadcast deals the last few years are coming back to bite Nine a bit.
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Wouldnât rule out whatever contract they have with her also being reviewed, along with similar ones.
This article from TV Blackbox implies that cuts to the sports division is part of a need to manage costs of those rights, so Iâd say that it is indeed coming to bite them.
The Wide World of Sports division has also faced reductions as Nine continues to manage the costs associated with its Olympic Games coverage and ongoing negotiations over NRL broadcast rights.
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One thing is though, if Nine didnât come to the party, they risked someone like Seven pouncing and given how powerful January and especially that Q1 lead-in and Married has been for Nine, they didnât want to risk it.
Itâs also helped ruin Sevenâs Q1s, largely.
In contrast to a decade ago and preceding that back to the mid-2000s where it was the complete opposite.
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Livinia wants to spend more time with her kids but steps down from the role which would allow that and elects to continue with programs that send her all over the world⌠Itâs BS.
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Former Nine News Adelaide presenter Kelly Nestor wrote an article about Kateâs sacking:
Former Channel 9 newsreader Kate Collinsâ shock sacking is a case of history repeating itself and women having a use-by date on TV, her predecessor Kelly Nestor says.
Nestor said Nine had âpulled out the same gender-biased playbookâ by dumping 42-year-old Collins.
âI was 42 when I got boned,â she said. âThe writing was on the wall ⌠Kate was a younger version of me.â
And also a few comments from Rebecca Morse:
âI really feel for Kate,â said friend and former newsreader Rebecca Morse, who was made redundant from Channel 10 in 2020 after 14 years behind its Adelaide desk.
Morse, who was also axed from her breakfast radio show on SAFM at the end of last year, said she empathised with Collins as a mum working in the media.
âAnd, yes, everyone will say this happens in other industries, too, but in the media the scrutiny and fallout is so much more public.â
Also something to note:
While Ragless does not hold a journalism degree, Collins does.
Surely if they had no choice but to cut one of them, it shouldâve been the one who doesnât hold a journalism degree?
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Still major headline news in Adelaide; this is a shocker!!
The rest of the team, might be thinking whoâs next? Feel for all of them, after going through a retrenchment myself earlier in year!
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Wild thought, but could the suits be reasoning that Brentonâs national exposure filling in on Today, while brief, is a more desirable quality?
I donât intend this as an attack on Brenton, heâs as much a part of the Adelaide news team as Kate is. They started at the station around the same time IIRC.